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Experience an exclusive 3-hour private wine tasting in Florence with a knowledgeable guide, sampling Tuscany's finest wines paired with authentic Italian appetizers.

This 3-hour private wine tasting tour in Florence offers a refined way to explore Italy’s celebrated wine culture. Priced at $290.89 per person, it is designed for those seeking an intimate and personalized experience with a wine expert guide. The tour is available in two options: a 2-hour tasting that focuses on four wines, or a 3-hour version that includes five wines paired with traditional Italian appetizers and a sightseeing walk through Florence’s Old Town.
The tour starts at Piazza di San Lorenzo, where the guide meets guests in front of the Giovani Monument. It then moves to two carefully selected wine bars in Florence, emphasizing authentic, lesser-known venues rather than touristy spots. This private experience is perfect for wine lovers eager to learn about Tuscany’s wine styles, grape varieties, fermentation, and aging processes while enjoying the city’s historic ambiance.
While the tour’s price might seem high, the personalized service, exclusive access to hidden wine bars, and in-depth stories behind each label provide excellent value. The tour’s flexible options and focus on local, quality wines make it especially appealing for those wanting a relaxed, authentic taste of Florence’s wine scene.

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The tour begins at Piazza di San Lorenzo, specifically in front of the Giovani Monument. This central Florence location offers easy access via public transportation and sets the scene for an authentic local experience. The meeting point is straightforward, and the activity ends back at the same location, making logistics simple for participants.
Arriving promptly is recommended, as the guide emphasizes punctuality to ensure smooth venue reservations. The tour is private, meaning only your group participates, which guarantees a personalized and relaxed atmosphere. The activity is suitable for most travelers, with most participants able to join, and the group size is managed to provide a comfortable experience.

During the tour, the guide personally selects two wine bars that showcase Florence’s authentic wine culture. These venues are distinguished by their historical significance and commitment to quality. The setting offers a classic Italian ambiance, making each tasting a memorable event.
You will sample a total of four or five wines depending on your chosen option, including red, white, and rosé varieties. The focus is on original wines from Italy, especially those from the Tuscany region. The guide shares engaging stories about each label, including details about grape varieties, fermentation, and aging techniques used by local producers.
This approach ensures an educational experience while enjoying the relaxed atmosphere of traditional wine bars. The venues are carefully selected to provide an authentic taste of Florence’s wine scene, avoiding tourist traps.

The core of the experience is the wine tasting. The 2-hour option includes four high-quality wines, while the 3-hour experience offers five wines paired with Italian appetizers such as cheese plates, reflecting common dining customs in Italy.
The wines are carefully curated to demonstrate the diversity of Tuscan winemaking, from crisp whites to robust reds and delicate rosés. Guests learn about wine styles, grape varieties, and fermentation methods, gaining a deeper appreciation of Italy’s winemaking mastery.
The inclusion of appetizers in the longer tour adds a cultural touch, mimicking the Italian tradition of enjoying wine during lunch or dinner. This pairing enhances the tasting experience by balancing flavors and providing a genuine sense of local dining habits.

Opting for the 3-hour tour allows for a more leisurely exploration, combining additional wine tastings with a sightseeing tour of Florence’s Old Town. This extension visits two wine bars, tasting five wines paired with traditional Italian snacks, mainly cheese plates.
The sightseeing component provides context to the city’s heritage and history, making it an enriching experience beyond just wine. Walking through Florence’s historic streets complements the tasting, tying the city’s art, architecture, and culinary traditions together.
This option is ideal for those who want a relaxed, immersive experience that balances wine education with cultural exploration.
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The tour is led by a fluent, knowledgeable wine guide who shares insights about Italian wine regions, history, and production techniques. The guide’s storytelling style makes the experience engaging, turning each wine into a story rather than just a drink.
Guests appreciate the guide’s ability to tailor the experience to their interests and questions, creating a friendly and informative atmosphere. The personalized approach ensures that even newcomers to wine gain confidence and knowledge during the tasting.

The tour costs $290.89 per person, which includes the private tasting at two wine bars and the guiding service. It is suitable for most people, with the tour being near public transportation for easy access.
The activity is fully private, catering only to your group, whether it’s family, friends, or colleagues. The meeting point is at Piazzale degli Uffizi, a convenient central location in Florence, and the tour ends back at this spot.
Participants should arrive on time to avoid missing part of the experience, especially if opting for the full 3-hour version. The tour is most popular when booked about 32 days in advance, reflecting its exclusivity and demand.

The tour offers a free cancellation, as long as it is made at least 24 hours in advance. This policy provides peace of mind, allowing adjustments if needed. Changes within 24 hours are not accepted, and cancellations less than 24 hours before the activity result in no refund.
The experience provider, Rosotravel – Italy City Tour, ensures that all details, from the meeting point to the guide’s expertise, are well-managed for a smooth experience.
This private wine tasting is perfect for wine enthusiasts, those wanting to learn more about Tuscany’s wines, or visitors seeking a personalized, authentic experience in Florence. It suits adults of legal drinking age (18+) who appreciate good food and wine paired with cultural insights.
Travelers who prefer avoiding tourist-heavy venues will value the carefully selected wine bars and the informative storytelling of the guide. It’s a great choice for small groups, families, or couples looking for a relaxed yet engaging activity.
The 3-hour private wine tasting tour in Florence offers a well-balanced mix of education, relaxation, and cultural exploration. The focus on local, high-quality wines paired with authentic Italian appetizers creates an immersive experience that captures Florence’s culinary spirit.
While the price might seem high, the private setting, expert guidance, and access to hidden wine venues provide good value for those looking for a sophisticated, intimate taste of Tuscany’s wine culture. The optional Old Town sightseeing enhances the experience, making it suitable for history and wine lovers alike.
This tour suits travelers who want a comfortable, personalized, and deep dive into Italian wine traditions without the crowds. It’s a perfect way to enrich a visit to Florence with memorable flavors and stories.
“Our guide was wonderful and made the tour very enjoyable. The restaurants were excellent although they seemed surprised to see us. They were not …”
What is included in the price of the tour?
The price covers private wine tastings at two wine bars, a fluent wine expert guide, and the tasting of 4 or 5 wines with Italian appetizers (depending on the option chosen).
Where does the tour start and end?
The tour begins and ends at Piazzale degli Uffizi in Florence, with the guide meeting guests in front of the Giovani Monument.
Can I choose between the 2-hour and 3-hour options?
Yes, you can select either the 2-hour option, which includes four wines, or the 3-hour version, which adds more wine, appetizers, and a sightseeing walk through Florence’s Old Town.
Is this tour suitable for groups?
Yes, this is a private tour for your group only, ensuring personalized attention and a relaxed atmosphere.
Are tips or additional expenses included?
No, additional food, drinks, or tips are not included and are payable separately if desired.
What wines can I expect to taste?
You will sample original wines from Italy, particularly from the Tuscany region, including red, white, and rosé varieties.
Is the tour accessible by public transportation?
Yes, the meeting point is near public transportation, making it easy to reach in central Florence.
What is the cancellation policy?
You can cancel for free up to 24 hours before the scheduled start. Cancellations within 24 hours are not refunded.
How many people are in a typical group?
Since it’s a private experience, the group size depends on your reservation, but it’s designed for small groups for a more intimate experience.
Is this suitable for those new to wine?
Absolutely, the guide’s storytelling is friendly and educational, making it accessible for beginners and wine connoisseurs alike.