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Discover Puglia’s Primitivo wines in a 2-hour tasting at Liberrima, guided by an expert, featuring local foods and options to purchase and ship wines worldwide.

The Primitivo wine tasting tour in Bari offers a captivating glimpse into Apulia’s renowned wine region. Taking place at Liberrima, this 2-hour private experience guides visitors through the versatility and richness of Primitivo, Italy’s celebrated grape. Led by an expert oenologist, the session features four carefully selected glasses, including styles from Gioia del Colle and Manduria, along with a classic method brut rosé. This tour also presents the chance to sample local gastronomic products—curated cheeses and cured meats—which complement the wines beautifully.
This experience is ideal for wine enthusiasts and those curious about Puglia’s wine diversity, with a small group limitation of 10 people ensuring a personalized learning environment. It’s suitable for adults only, and the reservation process offers flexibility with free cancellation up to 24 hours in advance. A noteworthy feature is the option to purchase wines directly and have them shipped domestically or internationally, making it a practical choice for wine lovers who want to bring a taste of Puglia home.
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The tour begins at Liberrima, a well-known bookstore and wine shop in Bari. This setting offers a cozy yet professional environment where the oenologist introduces the history and spread of Primitivo in Apulia. The guide explains the region’s viticulture, providing context about how Primitivo is produced and its different styles. The friendly atmosphere makes it easy to ask questions and understand the significance of each wine.
Attendees can expect a warm welcome and an informative talk about Puglia’s wine landscape, setting a solid foundation before moving on to tastings. The small group size ensures plenty of attention from the guide, making this tour especially suitable for those wanting a more intimate educational experience.

The tasting showcases wines from various Apulian areas, emphasizing Gioia del Colle and Manduria, both renowned for specific Primitivo DOP and DOCG classifications. The Manduria DOCG stands out as the naturally sweet version, offering a distinctive contrast to the drier styles. The Puglia IGP provides an accessible entry point into the grape’s versatility, while the classic method brut rosé, aged 32 months on the lees, highlights Puglia’s innovative approach to sparkling wines.
This selection gives a comprehensive view of Primitivo’s character, from dry, robust reds to delicate sparkling rosés. The production areas’ differences are explained clearly, helping visitors understand how terroir influences flavor profiles.
Participants sample four glasses, each offering a distinct expression of Primitivo. The classic method brut rosé is especially notable for its long aging on the lees, imparting complexity. The Puglia IGP provides an easy-drinking style, while the Gioia del Colle DOP showcases regional uniqueness. The Manduria DOCG is naturally sweet, offering a rich, velvety finish.
All wines are served alongside local gastronomic products, including gourmet cured meats and cheeses from the Gargano and Valle d’Itria regions. These pairings enhance the tasting experience, bringing out flavor nuances and making each sip more memorable.
More Great Tours NearbyThe inclusion of local cured meats and cheeses adds a delicious dimension to the wine tasting. These Gargano and Valle d’Itria products are carefully selected to complement the different styles of Primitivo. The cheeses accentuate the fruitiness and spice notes, while the meats provide savory balance.
This pairing not only enhances the flavor profiles but also offers a taste of regional culinary excellence. The sampling is well-paced, allowing enough time to savor each bite and sip without feeling rushed.
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One of the practical advantages of this tour is the ability to buy wines directly during the session. Attendees can select their favorites and have them shipped, either within Italy or abroad. This makes the experience particularly appealing for wine lovers who want to bring a piece of Puglia home, ensuring they can enjoy the quality and authenticity of these Primitivo wines later.
The shipping service offers convenience and adds value, making this tour not just an educational activity but also a shopping opportunity for high-quality regional wines.
The tour is wheelchair accessible and designed as a private group, with a maximum of 10 participants. This limits the crowd size, providing a more personalized experience. The live guide speaks both Italian and English, ensuring clear communication and engagement for international visitors.
Reservations are flexible, with free cancellation available up to 24 hours before the scheduled time, offering peace of mind and flexibility for travelers planning their trip.
The oenologist leading the tour is skilled at explaining wine-making styles and regional differences. The tone of the guidance is accessible, blending technical insights with engaging storytelling. This makes the experience both educational and enjoyable, especially for those new to Puglia’s wine scene.
The duration of 2 hours is well-balanced, allowing enough time to explore the wines without feeling fatigued. The informal yet informative style ensures participants leave with a deeper appreciation of Primitivo’s diversity.
This Primitivo tasting stands out for its focused approach on regional wines and local food pairings. Other experiences in Bari may include wine and olive oil tastings or cooking classes, but this tour offers a specialized dive into Primitivo, guided by an expert. The small group setting and option to purchase wines make it especially appealing for serious wine enthusiasts.
While similar experiences might include more extensive itineraries or different regions, this tour’s intimate format and educational content are key differentiators.
This experience caters well to adults interested in wine, especially those keen to understand Primitivo and regional differences. It’s perfect for beginners and connoisseurs alike who value personalized guidance and local details.
It’s not suitable for pregnant women, children under 18, or those with lactose intolerance, given the food and drink focus. Accessibility is limited to wheelchair users, but the setting is accommodating for most visitors.
The Primitivo wine tasting at Liberrima offers a compact, engaging, and educational experience in Bari. With four distinct wine styles and local gastronomic pairings, it provides a comprehensive look at Puglia’s most famous grape. The expert guidance ensures that both beginners and seasoned wine lovers learn something new, while the ability to purchase and ship wines adds a practical benefit.
While the 2-hour duration keeps the experience concise, it still covers regional history, production differences, and tasting techniques effectively. This tour is an excellent choice for those seeking an authentic, intimate introduction to Primitivo and Puglia’s wine culture.
How long does the tour last?
The tasting lasts 2 hours, including a discussion, tasting, and food pairing.
Can I cancel the reservation?
Yes, you can cancel up to 24 hours in advance for a full refund.
Is this tour suitable for children?
No, the tour is not suitable for children under 18.
Are the wines available for purchase?
Yes, you can buy the wines you like during the session and opt for shipping within Italy or abroad.
Is the tour accessible for wheelchair users?
Yes, the tour is wheelchair accessible.
What languages are available for the guide?
The tour is conducted in Italian and English.
Where does the tour start?
It starts at Liberrima, a bookstore and wine shop in Bari.
What is included in the tasting?
The tasting features four glasses of Primitivo: a brut rosé, Puglia IGP, Gioia del Colle DOP, and Manduria DOCG. It is complemented by local cured meats and cheeses.