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Discover the chocolate-making process at Maison Cailler in Broc with an interactive guided tour, tastings, and fun outdoor games in just 1 hour.

The Maison Cailler chocolate factory in Broc offers a captivating glimpse into Switzerland’s longest-standing chocolate brand. For around 1 hour, visitors enjoy an interactive guided tour that takes them through the factory’s history and production process. The tour includes audio-guided explanations and a chance to experience the magic behind beloved Swiss chocolates.
This experience is perfect for those interested in learning about chocolate history, tasting unique flavors, and experiencing a family-friendly activity. While the tour lasts just 1 hour, it offers a rich blend of education, entertainment, and delicious treats. The factory’s accessibility and option for flexible booking make it a practical choice for many travelers.
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The tour begins right in the heart of Broc, where visitors are greeted with an entry ticket to the Maison Cailler factory. The ticket includes a guided tour through the Chocolate Museum, which showcases the history of the brand and the chocolate-making process.
One of the most appealing aspects is the interactive nature of the experience. Visitors are not just passive spectators but are engaged through audio-guided explanations that make learning about chocolate fun and accessible. The museum setting allows for a detailed look at how chocolate is crafted from bean to bar.

The guided tour lasts about 1 hour and takes place within the museum and production areas. The audio guide enhances the experience, providing interesting insights into the history of Maison Cailler, which is Switzerland’s oldest chocolate brand.
Throughout the walk, visitors discover fascinating facts about chocolate production and the brand’s legacy. The interactive format ensures engagement, making it suitable for all ages. The tour is designed to be educational and entertaining, with plenty of visual and tactile elements.

A highlight of the experience is the chocolate tasting session at the end of the tour. Visitors are encouraged to sample different types of chocolate, including unusual flavors like lavender, nuts, salt, or pepper. These creative flavor combinations set Maison Cailler apart from other chocolate experiences.
The tastings not only satisfy sweet cravings but also highlight the craftsmanship and innovative spirit of Maison Cailler. This part of the visit is a perfect chance to appreciate the quality and creativity behind Swiss chocolate-making.
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For those traveling with families or children, Maison Cailler offers a free outdoor game that can be played using smartphones. The 2.5 km circular route adds a fun outdoor activity to extend the experience. Visitors can play a game designed for outdoor engagement, which requires no registration.
It’s important to note that the outdoor route is not suitable for wheelchairs or baby carriages, so plan accordingly if accessibility is a concern. Still, the game offers a lighthearted way to enjoy the scenic surroundings after the tour.

Visitors can reserve tickets with flexible payment options, including the ability to reserve and pay later. The full refund is available if canceled up to 24 hours in advance. This flexibility makes planning easier, especially for travelers with uncertain schedules.
The tour does not include transportation, but the location in Broc makes it easy to reach by car or public transport. The museum and factory are wheelchair accessible, making this a practical outing for most visitors.

The experience at Maison Cailler is a great blend of learning and indulgence. Visitors appreciate how the guides clearly explain chocolate’s journey, while the tastings provide delicious moments at the end. The interactive format and free outdoor game add a fun element that enhances the visit.
While some note that product prices in the factory outlet are more expensive than supermarket prices—CHF 4.95 for a 200g bar, compared to CHF 3.75 elsewhere—this doesn’t detract from the overall enjoyment of the experience.

The Maison Cailler visit in Broc offers a compact, engaging, and tasty look into Swiss chocolate craftsmanship. The guided tour is filled with interesting facts, visuals, and hands-on tastings, making it ideal for families, chocolate enthusiasts, and curious visitors alike.
The outdoor game adds a playful outdoor twist, though it’s important to consider accessibility limitations. The short duration and flexible booking options make it a convenient choice for a half-day activity in Switzerland.
“An amazing experience, you feel like you're living 100 years of history. And of course, the chocolate is delicious.”
How long does the tour last?
The guided tour takes approximately 1 hour.
Is the tour suitable for children?
Yes, with interactive elements and the outdoor game, this experience appeals to families.
Are there any accessibility concerns?
The indoor tour and museum are wheelchair accessible, but the outdoor circular route is not suitable for wheelchairs or baby carriages.
Can I cancel my booking?
Yes, full refunds are available if you cancel up to 24 hours in advance.
What flavors of chocolate can I taste?
You can sample traditional chocolates as well as unusual flavors such as lavender, nuts, salt, or pepper.
Is the factory outlet cheaper than other stores?
No, some reviews mention that factory outlet prices are more expensive than supermarkets, like CHF 4.95 for a 200g bar.
Is the tour suitable for people with mobility issues?
Yes, the indoor tour is wheelchair accessible.
Do I need to pay extra for the tasting?
No, chocolate tastings are included in the entry ticket.
What makes this tour different from other chocolate experiences?
The interactive guided approach combined with unique flavors and the outdoor game makes this experience both educational and fun.
Can I visit the factory without booking in advance?
It’s recommended to reserve tickets in advance to secure a spot, especially during busy times.