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Discover the best of Amsterdam with the Go City Pass, offering access to 40+ attractions like Rijksmuseum, Heineken Experience, Madame Tussauds, and more for $87.
The Go City Amsterdam Pass provides all-inclusive access to over 40 attractions in North Holland, making it a flexible and cost-effective way to explore Amsterdam. Priced at $87 per person for a 1 to 3-day duration, this pass offers a significant saving of up to 50% compared to purchasing individual tickets. It features key highlights such as the Rijksmuseum, Heineken Experience, Madame Tussauds, and a Canal Cruise.
Designed for travelers aiming to maximize their time in Amsterdam, this pass simplifies entry and planning. It’s especially popular among those who want a mix of cultural sights, interactive experiences, and city views—all prepaid and easily booked via the Go City app. While some attractions require advance reservations, the overall flexibility and access make this an attractive option for a busy itinerary.
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The Rijksmuseum is a core part of this pass. Visitors can explore its vast collection of world-famous artwork, making it a must-visit for art lovers. As the most popular activity, it benefits from the convenience of prepaid entry, avoiding long lines. The museum is a key attraction that helps travelers hit their cultural highlights without extra hassle.

The Go City Pass operates on a consecutive days basis, activated with the first attraction visit. Once activated, it remains valid for the number of days purchased. Travelers can use the Go City app to plan their visits, make reservations where necessary, and access all information in one place. The app also offers a digital city guide for seamless navigation.

Beyond the Rijksmuseum, the pass unlocks a variety of popular sites like the Heineken Experience, Madame Tussauds, and a scenic Canal Cruise. The Heineken Experience offers insights into beer brewing history, while the Madame Tussauds provides the chance to see lifelike wax figures of celebrities. The Canal Cruise delivers iconic city views from the water, ideal for capturing photos and enjoying the city’s charm.
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The pass also features interactive and seasonal activities such as THIS IS HOLLAND, Keukenhof Experience (spring only), and Zaanse Schans Windmill Village. The Keukenhof Experience is seasonal, available only in spring, offering travelers the chance to see the famous tulip fields and gardens.

To start, travelers activate the pass at any included attraction or tour. The digital pass can be stored on a smartphone, printed, or saved to a device. Most attractions do not require long advance reservations, but popular spots like the Rijksmuseum and Heineken Experience do, which is confirmed by high praise for their ease of booking.

The reviews highlight that planning ahead enhances the experience. Many attractions need reservations, so advanced booking is advised. Travelers are encouraged to start early in the day to make the most of their pass and avoid missing out. For busy periods or popular locations, making reservations well in advance helps secure preferred time slots.


Many reviewers mention how easy and convenient the prepaid entry is, significantly reducing waiting times. This allows for a more relaxed itinerary and makes spontaneous visits easier. The value for money is clear, especially for those planning to visit multiple attractions within a short time.
Some reviews point out that several popular activities require reservations, and scheduling is key to maximizing the pass. A few travelers note initial issues with voucher codes or vague directions for certain attractions like the canal tour, but these are generally resolved with proper planning. The seasonal nature of certain attractions, like Keukenhof, means availability is limited outside spring.
The Go City Amsterdam Pass suits active travelers aiming to see multiple sights in a limited time. It offers great value for those willing to plan ahead and make reservations. Families, couples, and solo travelers who want to combine cultural, fun, and scenic activities will benefit from the wide range of included attractions and the ease of prepaid access.
The $87 price point for up to 3 days presents excellent value, especially considering the number of attractions included. Its flexibility, combined with the prepaid convenience, simplifies sightseeing considerably. While reservations are necessary for some activities, this is a small trade-off for the savings and time gained.
This pass is especially ideal for those who want to pack their days with diverse experiences, from art and history to beer and canal views. It offers a practical solution for making the most of a trip to Amsterdam, ensuring you get close to the city’s highlights without the hassle of individual ticket purchases.
Does the pass include the Rijksmuseum?
Yes, the pass includes prepaid entry to the Rijksmuseum, allowing hassle-free access to its famous art collection.
How many attractions can I visit with this pass?
You gain access to over 40 attractions, including museums, tours, and experiences.
Can I visit attractions on multiple days?
Yes, the pass is valid for 1 to 3 consecutive days after activation, depending on the option purchased.
Do I need to make reservations?
Many attractions, including the Rijksmuseum and Heineken Experience, require reservations, which are easily made via the Go City app.
Is Keukenhof available through this pass?
Keukenhof Experience is included but is seasonal, only open in spring.
What is the price of the pass?
It costs $87 per person for a 1-3 day pass, offering substantial savings compared to individual tickets.
How do I activate the pass?
You activate the pass at any included attraction or tour, then it remains valid for the purchased number of days.
Is the pass suitable for families or groups?
Yes, the pass offers options for groups, and reviews note it is useful and accessible for a variety of travelers.
What if an attraction doesn’t accept the pass?
Most attractions do, but some require reservations, so planning ahead is crucial to avoid disappointment.
Can I cancel the pass if my plans change?
Yes, cancellations are possible up to 24 hours in advance for a full refund.