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Discover Genoa's historic shops and traditions on a 2-hour guided tour for just $16, including tastings and monuments in the charming Old Town.

This 2-hour guided walking tour in Genoa offers a fascinating window into the city’s culinary and artisanal heritage. Priced at only $16 per person, it combines visits to old city monuments with stops at botteghe storiche—shops and workshops that have been part of Genoa for at least seventy years, many over 200 years old. The tour starts at the Tourist Information Centre on Via Garibaldi and concludes at the same point, making it easy to join and plan your day.
While the tour provides an authentic experience of Genoa’s traditions, it also includes the delivery of products from one of the historic shops visited along the route, offering a tasty taste of local flavors. This experience is suitable for those interested in local culture, history, and food, though potential participants should be aware that guides operate in both Italian and English, and there have been comments about the need for guide preparedness.
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Planning more time in Genoa? We've covered other experiences worth considering.

The tour begins at Genoa’s Tourist Information Centre on Via Garibaldi, a central and accessible spot. From here, the guide leads the group on a stroll through the Old Town, highlighting its most important monuments. While specific monument names are not listed, the emphasis is on curious stories and anecdotes about the city’s historic sites.
This stop offers a quick yet insightful introduction to Genoa’s architectural and cultural heritage, setting the stage for the exploration of its traditional shops. The walk is designed to give a sense of the vibrant atmosphere of the city’s historic center, filled with narrow streets and lively shopfronts.
A core highlight of this tour is the visit to Genoa’s historic shops, called botteghe storiche. These shops have been operating for decades or even centuries, making them a crucial part of the city’s heritage. The guide explains the stories behind these artisans and shops, offering insight into Genoa’s craftsmanship and local products.
Most shops are admired from the outside, which keeps the experience accessible and relaxed. However, their long-standing presence means some may be closed or under renovation, a factor that might impact the overall experience. Still, the atmosphere and stories shared during the walk bring these places to life, making the visit feel authentic and meaningful.
One of the unique features of this tour is the delivery of products from one of the historic shops visited during the walk. This allows participants to sample local flavors without additional effort or expense. The products are typical of Genoa’s culinary heritage, adding a delicious dimension to the experience.
The tastings complement the stories and sights, offering a sensory connection to the traditions discussed. While specific items are not listed, this inclusion ensures that visitors walk away with a tangible taste of Genoa.
More Great Tours NearbyThe tour starts at the Tourist Information Centre on Via Garibaldi, 12red, and finishes at the same location, simplifying logistics. The activity’s duration is two hours, a perfect length for those wanting a quick yet rich overview of Genoa’s historical and gastronomic scene.
Group sizes are not specified, but the experience is designed to be accessible and manageable for all visitors. It’s worth noting that the tour is conducted in two languages—Italian and English—by a bilingual guide. This ensures clear communication for a diverse audience.

At $16 per person, this tour offers great value, combining monument highlights with local tastings. The booking process is flexible, allowing free cancellation up to 24 hours in advance. Visitors can also reserve now and pay later, which is helpful for flexible travel plans.
This affordability and flexibility make the tour attractive for budget-conscious travelers or those seeking an authentic, guided introduction to Genoa’s history and flavors.

While the tour offers a charming glimpse into Genoa’s traditions, some reviews point out practical concerns. There are mentions of guides needing to be better prepared, especially regarding the status of some shops—if shops are closed during the visit, the experience becomes less enriching.
Plus, because guides operate in both Italian and English, participants might find variations in delivery or clarity depending on the interpreter. Some visitors might prefer more detailed historical context or interactive elements, which are not specified as part of this experience.
This tour aligns with other guided walks in Genoa, such as those focused on the city’s attractions, palaces, and secrets. It emphasizes local craftsmanship and culinary traditions rather than just sightseeing, appealing to those who want a deeper connection with the city’s everyday life.
Other tours listed online cover a range of interests—from UNESCO sites to storytelling and basilica visits—but this experience’s focus on historic shops and flavors makes it particularly suitable for food lovers and history enthusiasts.

The combination of affordable pricing, cultural depth, and culinary tastings makes this experience a compelling choice for visitors eager to understand Genoa beyond its surface. The short duration is perfect for those with limited time, while the focus on authentic shops offers a real sense of the city’s traditions and craftsmanship.
However, potential participants should manage expectations regarding the availability of shops and guide quality. Being aware of these factors helps ensure a satisfying visit.
This guided tour in Genoa delivers an authentic taste of the city’s craftsmanship, history, and flavors. Its low price point and inclusion of product tastings make it a value-packed option for anyone interested in local culture.
While shop closures and guide preparation could affect the experience, the overall atmosphere and storytelling are likely to leave a lasting impression of Genoa’s unique heritage. The tour is best suited for food lovers, history buffs, and curious travelers wanting a short but meaningful glimpse into Genoa’s tradition-filled streets.
“The guide should be prepared and the historical workshops if they are closed useless to take the tour. If the tour is in Italian I find it absurd t…”
How long is the tour?
The tour lasts 2 hours, starting and ending at the Tourist Information Centre on Via Garibaldi.
What is included in the price?
For $16, the tour includes a guided walk through the historic center, a visit to traditional shops, and the delivery of local products for tastings.
Are the guides bilingual?
Yes, the guides operate in both Italian and English, providing a bilingual commentary during the tour.
Can I cancel my booking?
Yes, you can cancel free of charge up to 24 hours in advance for a full refund.
What should I be aware of during the tour?
Some shops may be closed during your visit, which could limit the experience. Also, guide preparedness has been noted as an area for improvement.
Is this tour suitable for children or families?
The data does not specify restrictions, but the short duration and focus on historic shops and flavors make it suitable for most age groups interested in cultural exploration.