Turin: Casa Martini Tour with Tasting

Discover the Unique Charm of Casa Martini in Turin

For those interested in Italian drinks history and vermouth production, the Turin: Casa Martini Tour with Tasting offers an engaging experience. Priced at just $23 per person and lasting around 2 hours, this tour provides a close look at the famous Martini brand, which has been operating since 1863.

The tour includes a visit to the production plant in Turin, where you see the vermouth-making process firsthand, and finishes with a guided tasting of several Martini products. It’s an ideal choice for drink enthusiasts, history lovers, or anyone curious about Italy’s iconic spirits. While the tour is mainly conducted in Italian, it offers a partially guided option that still delivers fascinating insights and a chance to sample delicious drinks.

You can check availability for your dates here:

Key Points

• Price: Only $23, making it a budget-friendly experience.
• Duration: 2 hours, with flexible starting times based on availability.
• Includes: Guided tour of the Martini production plant and vermouth tasting.
• Language: Guided in Italian, with an optional audio guide.
• Accessibility: Suitable for wheelchair users; pets, high heels, and smoking are not allowed.
• Experience level: Perfect for spirits enthusiasts and history buffs wanting an authentic look at Italy’s vermouth heritage.

Exploring Casa Martini’s Historic Setting

The tour begins at the Casa Martini headquarters, where you check in at the reception desk through an iron gate. The setting itself exudes classical Italian charm, with the building reflecting its long-standing tradition. Visitors are led into the production plant, where the art of vermouth making is on full display.

As you walk around the plant, you’ll witness the working machinery and production process—a rare chance to see how Martini’s iconic vermouth is crafted from start to finish. The guides share stories about the brand’s origins and growth since 1863, giving context to the long-standing reputation of Martini in Italy and beyond.

The Guided Tour in Italian: What to Expect

The fully guided option, called the Prestige tour, is only available in Italian but still offers a comprehensive experience. If selecting the Discovery tour, you’ll explore most of the experience independently with explanations provided at the end, still giving a solid understanding of vermouth production and company history.

Guides lead you through the factory spaces, explaining each phase in Italian, making it a great opportunity for language practice or culture. The tour emphasizes visual insight into how the famous vermouth is made, from raw ingredients to bottling.

Tasting the Flavors of Martini

The highlight of the tour is the vermouth tasting session. After seeing the production process, you’ll get to sample several Martini products. The tasting is guided, helping you understand the differences among varieties and what makes each unique.

The tasting experience is described as delicious, with visitors appreciating the richness and elegance of the flavors. Some reviews mention the option to order more drinks at the bar afterward, with friendly staff like Federico ready to prepare cocktails such as Americano or new, creative drinks for those interested.

More Great Tours Nearby

Practical Details and Meeting Points

The tour starts at Casa Martini, where you check in at the reception. The activity concludes back at the same meeting point, making it easy to plan your visit. The tour is wheelchair accessible, and pets, smoking, and open-toed shoes are prohibited inside for safety and hygiene.

You can reserve your spot in advance with the option to cancel up to 24 hours before the tour for a full refund. This flexibility makes it easy to fit the experience into any Turin itinerary.

How the Tour Stands Out From Similar Experiences

Compared to other Martini-related activities, this tour combines a production visit and tasting in a cost-effective package. The 2-hour duration balances insightful viewing with ample tasting time, although the fully guided tour being only in Italian might be a consideration for non-Italian speakers.

The partially guided Discovery tour offers a more flexible alternative, allowing self-guided exploration with explanations at the end. The inclusion of a vermouth tasting and the chance to see the plant in action makes this experience worthwhile whether you’re a spirits lover or simply curious about Italian brands.

Who Will Enjoy This Tour Most?

This tour is perfect for those with an interest in spirits, Italian culture, or history of brand origins. It offers a hands-on look at vermouth production and a chance to sample iconic products. It’s also suitable for small groups seeking a cultural activity that combines education and tasting.

While the language barrier might be a consideration for non-Italian speakers, the visual aspect of the production and the tasting experience still make it enjoyable for a wide audience.

Final Thoughts on Casa Martini Tour in Turin

For $23, the Casa Martini Tour provides a well-organized and informative experience into Italy’s renowned vermouth brand. The visit to the production plant offers a genuine look at how Martini’s iconic drinks are made, complemented by a delicious tasting.

The friendly guides and the accessible location make it an easy addition to any Turin itinerary for spirits enthusiasts and culture seekers alike. While the fully guided tour is only in Italian, the partially guided option still delivers valuable insights and a memorable experience.

This tour exceeds expectations for the price, offering quality content in a compact format—a must-try activity for anyone interested in Italy’s beverage heritage.

Frequently Asked Questions

Is the tour suitable for non-Italian speakers?
The fully guided tour is only in Italian, but the Discovery tour allows for self-guided exploration with explanations provided at the end, making it accessible for non-Italian speakers.

How long does the tour last?
The entire experience lasts around 2 hours, with some flexibility depending on the chosen tour option and pace.

Are children allowed on the tour?
The data does not specify restrictions, but pets and high heels are not allowed indoors, and the activity is designed for adults interested in spirits and history.

Can I cancel my reservation?
Yes, you can cancel up to 24 hours in advance for a full refund. The booking offers pay later options for greater flexibility.

What is included in the tour?
The experience includes a visit to the Martini production plant and a vermouth tasting. It does not include food but offers a comprehensive look at the brand’s history and craft.

You can check availability for your dates here: More Great Tours Nearby