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Experience the birthplace of Vermouth in Turin with a 1-hour tasting of white, red, and spritz varieties paired with food, guided by expert hosts.

The Vermouth Tasting in Turin City Center offers a one-hour exploration of this famed drink right where it all began. Set in a cozy boutique wine bar just a 10-minute walk from the Royal Palace, the tour provides a chance to taste white and red Vermouth crafted with traditional methods. For those interested in cocktails, the Vermouth-inspired spritz adds a creative twist to the sampling.
This experience is ideal for anyone curious about Vermouth’s origins or seeking a relaxed activity in central Turin. The tour is led by a knowledgeable host, and the intimate group size of only 8 participants ensures personalized attention. With a rating of 4.8 out of 5 from 28 reviews, it clearly appeals to a variety of visitors, thanks to its mix of tasting, storytelling, and food pairing. The entire session lasts 1 hour, making it a perfect short activity for a cultural afternoon.
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The tour begins at a small boutique wine bar identified by a vinyl sign, located in the heart of Turin. The venue’s cozy atmosphere adds to the warmth of the experience, making guests feel welcome right from the start. Its proximity to major attractions like the Royal Palace makes it easy to include in a day of exploring the city.
Inside, the bar features a curated selection of Vermouths, and the host greets participants warmly. The location’s intimate size ensures that everyone receives personalized guidance throughout the tasting. Accessibility is noted, as the venue is wheelchair friendly, adding convenience for a broader range of visitors.

The experience kicks off with a white Vermouth, characterized by its floral and citrus notes. This variety highlights the classic botanicals used in the original recipes, offering a crisp and refreshing start. The host explains the craftsmanship and ingredients that give this Vermouth its unique profile, emphasizing its roots in Turin’s history.
The tasting of the white Vermouth allows visitors to appreciate the delicate balance of herbs and spices that have made this drink a staple for over two centuries. It pairs well with the accompanying food, such as dry fruits and cheeses, which accentuate its bright flavors. Guests enjoy a relaxed atmosphere, enhanced by the host’s detailed explanations about Vermouth’s evolution from a medicinal tonic to a cocktail ingredient.
Following the white, the focus shifts to the red Vermouth, which is notably rich, round, and spiced. Its flavor profile is deeper, with a complex blend of botanicals that give it a warm, inviting character. The host discusses how the botanical blend is carefully crafted, reflecting Turin’s historic use of herbs and spices.
This red variety exemplifies Vermouth’s versatility and its importance in Turin’s drinking culture. The tasting experience highlights how the rich flavors of the red Vermouth complement the curated food platter, including cheeses and olives. Guests learn about the varieties of botanicals used and how the drink’s flavor can vary depending on the recipe and aging process.
More Great Tours NearbyThe highlight for many is the Vermouth-inspired spritz, a refreshing cocktail that showcases the drink’s adaptability. The host guides participants through creating this creative twist, which balances the herbal notes of Vermouth with a splash of soda or sparkling water. The spritz offers a lively, effervescent contrast to the more concentrated flavors of the straight Vermouths.
This cocktail is an excellent way to see how Vermouth fits into modern aperitivo culture. It’s served with a garnish, and the host shares tips on how to prepare similar drinks at home. The spritz exemplifies the drink’s versatility, making the tasting both educational and fun.
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Throughout the session, a thoughtfully curated selection of food accompaniments enhances the tasting. Dry fruits, olives, and cheeses are chosen to bring out the botanicals in both the white and red Vermouths. The host explains how each food item balances or highlights specific flavors in the drinks, enriching the overall experience.
These pairings are simple but effective, adding a savory contrast that encourages tasting and discussion. The food components are included in the ticket price, making this a well-rounded activity for those who appreciate combining culinary and beverage experiences.

What truly sets this tour apart is the storytelling about Vermouth’s origins. The host shares how the drink was invented in Turin in the late 18th century, and how it has evolved from a medicinal tonic to a globally recognized cocktail ingredient. The history reflects Turin’s unique blend of alpine herbs, spices, and wines, which gave birth to this world-famous beverage.
Guests receive a printed guidebook that details Vermouth’s production and different styles, adding an educational layer to the tasting. This background helps deepen appreciation for the craft and tradition behind each glass, making the experience both enjoyable and informative.

Limited to 8 participants, this small group setting ensures personal interaction with the host. The host’s warm, welcoming attitude and expertise receive high praise from previous reviews, making the atmosphere both relaxed and engaging.
The hour-long duration makes it easy to fit into a broader sightseeing day, especially given the location’s central position. Participants enjoy a paced experience, with enough time to ask questions and savor each sip without feeling rushed.
The tour operates in English and Italian, ensuring clear communication for international visitors. The reserve now & pay later option provides flexibility for travel planning, with free cancellation available up to 24 hours in advance.
The activity is wheelchair accessible, catering to a variety of needs. Meeting at the boutique wine bar involves showing a ticket, and nearby attractions make it convenient to include in a day of exploring Turin’s historic center.
This experience’s personalized approach, expert guidance, and focus on Turin’s role in Vermouth history make it a worthwhile choice. The food pairings, combined with the tastings of different varieties, create a well-rounded introduction to the drink.
While the tour is relatively short at one hour, its depth of storytelling and quality of tastings elevate it beyond a simple drink tasting. The high rating of 4.8/5 from 28 reviews underscores its popularity.
Anyone with an interest in Italian drinks, history, or culture will find this tour rewarding. It’s particularly suitable for those who enjoy food and beverage pairings and prefer an intimate, guided experience.
The activity is not recommended for pregnant women, as it focuses on alcohol tasting. However, the friendly host and welcoming atmosphere make it a favorite among a diverse range of visitors.
The Vermouth Tasting in Turin City Center offers a unique glimpse into the origins and craftsmanship of this iconic drink. Its central location, expert guidance, and well-curated tastings make it an appealing activity for anyone exploring Turin.
The experience balances educational content with relaxed enjoyment, making it suitable for all levels of familiarity with Vermouth. For those looking to deepen their connection to Turin’s cultural heritage, this tour provides an authentic taste of the city’s history and flavors.
How long does the Vermouth tasting last?
The tasting lasts 1 hour in total.
Where does the tour take place?
It starts at a small boutique wine bar in central Turin, about 10 minutes walk from the Royal Palace.
Is the tour suitable for non-Italian speakers?
Yes, the tour is offered in English and Italian.
Can I cancel the booking if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund.
Is food included in the experience?
Yes, a curated selection of food such as dry fruits, olives, and cheeses is included with the tastings.
Are there any age restrictions?
The activity is not suitable for pregnant women, but otherwise accessible.
Is the group size large or small?
The tour is limited to 8 participants for a more personal experience.
What makes this Vermouth tour different from others?
It emphasizes Turin’s history, offers a guided storytelling approach, and features food pairings alongside tastings.
What should I expect to learn?
You’ll learn about Vermouth’s origins, botanical recipes, and its role in Turin’s culture.
How do I prepare for the tour?
Just arrive at the venue, show your ticket, and enjoy the warm, friendly atmosphere with guided tastings.