Private Reykjavik Shopping & Sightseeing Walking Tour

Exploring Reykjavik becomes especially rewarding with the Private Reykjavik Shopping & Sightseeing Walking Tour. Priced at $155 per person and lasting 3 hours, this personalized experience offers a perfect blend of cultural storytelling, shopping, and local treats. The tour departs from Ingólfur Square—a central spot in Reykjavik—and guides you through the city’s vibrant main shopping street, Laugavegur, plus hidden local gems.

What makes this tour stand out is its flexible, private nature paired with expert guidance. You control the start time, and the tour includes Icelandic sweets and a glass of wine or beer during a charming stop. It’s ideal for those wanting a boutique experience focused on shopping, local food, and discovering Reykjavik’s unique vibe.

Key Points

• Private, customizable 3-hour tour in the heart of Reykjavik
• Visits Laugavegur, the city’s main shopping street, and hidden local stores
• Includes Icelandic sweets and a drink (wine, beer, schnapps, or coffee/tea)
• Expert local guides wear light blue jackets with “Your Friend in Reykjavik”
• Starts at Ingólfur Square, a central Reykjavik location
• Offers discounts in partner stores and tailored recommendations

You can check availability for your dates here:

Starting Point at Ingólfur Square in Central Reykjavik

The tour begins at Ingólfur Square, marked by two tall stone pillars over 3 meters high. Guides, easily recognizable by their light blue jackets labeled “Your Friend in Reykjavik”, meet guests here in front of Center Hotels Plaza. This spot is at the top of Austurstræti 6, just at the start of Austurstræti street.

It’s best to arrive at least 5 minutes early to ensure a smooth start, as the guide’s location can be tricky to find if running late. From here, the guide leads your private group into Reykjavik’s city center, ready to explore the best shopping, local stories, and secret spots.

Exploring Laugavegur: Reykjavik’s Main Shopping Street

Laugavegur is the core of the tour, where the guide spends about an hour. This bustling street is lined with shops offering clothing, souvenirs, woolen goods, handmade jewelry, and local products. The guide tips on where to find quality items, unique Icelandic crafts, and locally sourced foods.

While the main street can get busy, the guide skillfully sidesteps the crowds to show smaller, less touristy stores that stock Icelandic products and art. This part of the tour provides a lively atmosphere with plenty of photo opportunities at iconic Instagram spots. The flexibility of the itinerary allows for visits to personal favorites based on your interests.

Discovering Hidden Stores and Local Gems

Beyond Laugavegur, the guide takes your group to small, hidden stores and local favorites. These might include boutiques specializing in hand-made jewelry, wool products, or art pieces. The focus is on shops that make their own products or stock locally sourced items, giving you authentic Icelandic shopping experiences.

This part of the walk is ideal for those interested in gifts, woolie items, or local art. Visitors can ask for recommendations related to their shopping goals, and the guide offers discounts in partner stores, adding extra value.

Sampling Icelandic Treats and Enjoying a Drink Break

Included in the tour are Icelandic sweets, giving a taste of local confections. The guide also arranges a pit stop for a glass of wine, beer, schnapps, or coffee/tea. This relaxed break allows for chatting, photos, and savoring Icelandic hospitality in a casual setting.

This treat stop is a highlight, especially as it offers a chance to unwind and enjoy Icelandic beverages in a cozy atmosphere. The variety of drinks caters to different preferences, and the sweets provide a sweet ending or mid-tour snack.

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Flexibility and Personalization During the Tour

What makes this experience appealing is its flexible itinerary and private group setting. The guide can tailor the walk to your interests—whether you want to focus more on shopping, photography, or local stories.

The start time is also up to you, adding convenience for travelers with varied schedules. The guide’s knowledge of Reykjavik ensures that you visit secret local spots and Instagram locations, making the walk both fun and visually rewarding.

Accessibility and Multilingual Guide Options

The tour is wheelchair accessible, allowing guests with mobility needs to participate comfortably. It is available in multiple languages, including English, German, French, Italian, Norwegian, Swedish, Spanish, Danish, Icelandic, and Chinese.

This multilingual approach ensures a broader reach and allows visitors from different backgrounds to enjoy the personalized experience with ease.

Convenient Meeting and Ending Points

The tour starts and ends at Ingólfur Square, making it easy to access from central Reykjavik. The Google Maps location is clearly indicated, and the guide’s uniform helps identify them quickly. After the walk, you return to the same spot, making it simple to continue exploring or head to other parts of the city.

Practical Details and Booking Flexibility

This 3-hour tour offers free cancellation up to 24 hours in advance, providing peace of mind for planning. You can reserve now and pay later, giving you flexibility in your travel arrangements.

The price of $155 per person includes all the highlights—local sweets, drinks, an expert guide, and personalized attention. The private format ensures an intimate experience, perfect for families, friends, or small groups.

Why Choose the Private Reykjavik Shopping & Sightseeing Walk?

This tour is well-suited for visitors who want a personalized, relaxed introduction to Reykjavik. It combines shopping, local stories, and treats in a flexible, private setting. The knowledgeable guides make sure you discover both the main shopping street and hidden treasures while enjoying Icelandic hospitality.

While the tour focuses on shopping and local culture, it also offers opportunities for fantastic photos and insider tips, making it a great choice for those wanting a curated exploration with personal touch.

Frequently Asked Questions

How long does the tour last?
The tour lasts approximately 3 hours, depending on the group’s pace.

Can I choose the start time?
Yes, the start time is flexible and can be arranged based on your schedule.

Is the tour suitable for mobility-impaired guests?
Yes, the tour is wheelchair accessible.

What is included in the price?
The tour includes expert guidance, Icelandic sweets, and a drink (wine, beer, schnapps, or coffee/tea), along with discounts in partner stores.

Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund.

What languages are available for the tour?
Guides are available in English, German, French, Italian, Norwegian, Swedish, Spanish, Danish, Icelandic, and Chinese.

This Private Reykjavik Shopping & Sightseeing Walking Tour offers a relaxed yet comprehensive way to explore Reykjavik’s shopping scene, enjoy local treats, and learn about the city’s hidden spots—all with the comfort of a private guide and flexible planning.

You can check availability for your dates here: More Great Tours Nearby