Guided tour and tasting at La Cantina Frrud – Wine Museum

Experience a 1-2 hour guided tour and wine tasting at La Cantina Frrud's Wine Museum in Bari, Italy, with expert storytelling and local food pairings.

Key Points

  • Authentic wine museum visit: Discover centuries of wine history at La Cantina Frrud in Altamura.
  • Engaging guided tour: Led by Paolo, a passionate and knowledgeable host, who shares captivating stories.
  • Tasting of three wines: Sample local wines expertly paired with cheeses, bread, and cured meats.
  • Historical setting: Explore an old winery dating back to the 1500s, preserved with care.
  • Accessible and private: The tour lasts about 60 minutes, with a mobile ticket and flexible timing.
  • Highly rated experience: Rated 5.0/5 with 244 reviews, and 100% recommend this tour to wine enthusiasts.

La Cantina Frrud Wine Museum and Its Unique Setting

This guided tour at La Cantina Frrud – Museo del Vino offers a fascinating journey through centuries of wine-making history in Altamura, Italy. The tour’s starting point is Via Solofrano, 18, where visitors are welcomed into a historically significant winery that has been carefully restored. The museum showcases old wine-making equipment and architecture dating back to the 1500s, providing an authentic glimpse into Italy’s wine heritage.

The wine museum’s location makes for an atmospheric experience, combining history with a lively tasting session. Visitors are immersed in a setting that reflects the land’s rich wine tradition, making it ideal for those interested in both culture and oenology. The tour operates daily from 11:00 AM to 5:00 PM, giving plenty of flexibility to fit into different schedules.

A notable strength of this experience is its private nature, ensuring an intimate setting where guests can ask questions and enjoy personalized attention. The tour lasts around 60 minutes and is accessible to most travelers, with service animals allowed and proximity to public transportation.

The Passionate Guide: Paolo’s Storytelling Style

The tour is led by Paolo, a host praised for his passion and expertise. Even though Paolo isn’t a professional winemaker by training, his heartfelt explanations about the wine process resonate strongly with visitors. His knowledgeable storytelling and friendly demeanor make the tour especially engaging, as shown in reviews where guests appreciate his professionalism and warm approach.

Throughout the visit, Paolo shares stories of the winery’s rediscovery and restoration, making the experience more than just tasting wine. His ability to connect with guests and convey the history behind each bottle creates a memorable atmosphere. Expect him to guide you through the old winery equipment and share insights into the local wine traditions that make this place unique.

Exploring the Old Winery and Historic Equipment

One of the highlights of this tour is the chance to see the winery’s historic parts, including wine-making equipment dating back to the 1500s. Visitors get a glimpse into how wines were produced centuries ago, adding depth to the tasting experience. The impressive preservation of these old structures and tools provides a tangible connection to Italy’s long-standing wine culture.

Guests find this aspect particularly impressive and authentic, as it allows a real appreciation of the craftsmanship involved in traditional winemaking. The museum’s layout facilitates an easy walk-through of different eras, making it suitable for history buffs and wine lovers alike.

Tasting Three Local Wines Paired with Food

The core of the experience is the tasting of three wines, carefully selected to showcase the region’s offerings. These wines are served with local cheeses, cured meats, bread, and focaccia, enhancing each sip with complementary flavors. The pairing reflects the best of local food traditions, which guests consistently praise for its quality and authenticity.

The wine tasting lasts about 60 minutes, during which Paolo explains the characteristics of each wine, including flavor notes and production details. Guests particularly appreciate that all wines and foods are locally sourced, adding to the genuine regional experience.

The Food and Local Product Pairings

Along With the wines, visitors enjoy bread, focaccia, cheeses, and dairy products, which are integral to the tasting. These typical products are fresh and high-quality, providing a perfect backdrop for the wines. The pairing enhances the overall experience, making each tasting moment flavorful and satisfying.

Guests often mention how well the local cheeses and cured meats complement the wines, creating a balanced tasting session. The focus on local, traditional produce adds an extra layer of authenticity that appeals to food and wine enthusiasts.

Practical Details: Meeting Point, Timing, and Accessibility

The meeting point for this tour is at La Cantina Frrud’s museum in Altamura. The location is near public transportation, making it easy for visitors to reach. The tour duration is approximately 1 to 2 hours, with most guests opting for the 1-hour experience.

The tour is available daily from 11:00 AM to 5:00 PM, providing flexibility. The ticket is mobile, simplifying the check-in process, and confirmation is received within 48 hours of booking, subject to availability. The activity is private, so only your group participates, ensuring a personalized experience.

The Unique Story of La Cantina Frrud’s Revival

What truly sets this tour apart is the story of the winery’s rediscovery and restoration. The project was started about three years ago by two young entrepreneurs from Altamura, Paolo and Donato. Their passion and determination focus on preserving and recovering a place of historic importance for the local community.

The narrative of bringing back the old winery and its equipment, dating from the 1500s, adds a layer of meaning to the tasting. Guests hear about how the land’s potential is being reclaimed, and the effort to leave a legacy for future generations shines through in every aspect of the tour.

Consistency in High Ratings and Guest Satisfaction

Rated 5.0 out of 5 based on 244 reviews, this tour maintains an excellent reputation. Visitors consistently praise Paolo’s professionalism, depth of knowledge, and passion, which enhance the overall experience. The quality of wines and the pairing with local cheeses and bread earn particular mention for their authenticity and flavor.

Guests also highlight the impressive old winery equipment and the story of revival as compelling reasons to choose this tour. The small group setting allows for detailed explanations and a relaxed atmosphere, making it suitable for wine lovers and those interested in history alike.

Overall Value and Suitability

Priced at $57.93 per person, this experience offers solid value given the rich storytelling, historic setting, and quality tastings. Most guests find the duration appropriate for a meaningful visit without feeling rushed.

This tour is best suited for wine enthusiasts, history buffs, and local culture admirers. Its private nature makes it ideal for small groups or couples seeking a personalized, authentic experience. The easy accessibility and flexible hours add to its appeal for visitors exploring Bari and Altamura.

La Cantina Frrud: A Must for Wine and History Lovers in Bari

The guided tour and tasting at La Cantina Frrud combine history, passion, and local flavor into a memorable experience. Visitors appreciate its authentic storytelling, impressive historic equipment, and delicious wine pairings. The passionate guide Paolo elevates the visit, making each moment engaging and informative.

While the tour is brief, its rich narrative and well-curated tastings deliver a satisfying glimpse into Italy’s wine heritage. This experience suits those who prefer small, private tours and value authentic regional products.

For anyone eager to learn about wine-making traditions or simply enjoy tastings in a historic setting, La Cantina Frrud offers a well-rounded, authentic experience in Altamura, Italy.

✨ Book This Experience

Guided tour and tasting at La Cantina Frrud – Wine Museum



5.0

(244 reviews)

98% 5-star

“unique and very interesting experience. if you are wine lover, it should be the place to visit. Paolo is very passionate! we really enjoyed the foo…”

— myungju l, Feb 2025

Frequently Asked Questions

How long does the tour last?
The tour lasts approximately 60 minutes, with some options extending up to 2 hours depending on the group’s interest.

What is included in the tasting?
Guests taste three wines, paired with local cheeses, cured meats, bread, and focaccia.

Is the tour suitable for all ages?
Most travelers can participate; the tour is accessible and suitable for most, with service animals permitted.

How do I book this experience?
Booking is confirmed within 48 hours of purchase, and tickets are mobile, making check-in easy.

Can I cancel the tour?
Yes, free cancellation is available up to 24 hours before the scheduled start.

What makes this tour special?
The story of the winery’s restoration, historic equipment, and passionate storytelling by Paolo make this experience truly unique.