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Discover Italy’s iconic supercars with this full-day tour visiting the Lamborghini and Ferrari museums, factory, including lunch and private transport from Bologna.
A full-day journey through Italy’s legendary automotive world, the Black&Red tour offers an engaging experience for car enthusiasts and curious travelers alike. Priced at $439.89 per person, this tour lasts approximately 6 to 7 hours and includes visits to the Lamborghini Museum, Ferrari Museum, and the Ferrari factory, along with a lunch and private transport from Bologna. The tour is designed to be hassle-free, with skip-the-line tickets and prebooked entries, making it a convenient way to explore these renowned sites without the stress of planning.
While the Lamborghini factory tour is currently canceled until August 2022, the tour still offers a comprehensive look at both brands’ histories, their iconic models, and production processes. This experience suits those interested in automotive innovation, vintage car collections, and the stories behind some of the world’s most celebrated supercars. Keep in mind, the tour operates with a private transport service and offers group discounts, making it suitable for small groups or families seeking an in-depth, personalized day out.


This tour begins with a hotel pickup in Bologna, offering convenience from the city center or nearby locations. The pickup times are between 8:30 AM and 11:00 AM, Monday through Saturday, aligning with the opening hours of the attractions. The private transport arrangement means you won’t need to worry about navigating or parking, allowing you to focus solely on the experience.
The small group or private nature of the tour enhances the comfort and flexibility, providing a personalized feeling throughout the day, especially if you opt for added guide services.
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The Lamborghini Museum is a highlight, offering an intimate look at the MUDETEC Museum of Technologies. Visitors can explore exhibits of vintage Lamborghini cars, such as the 350GT, the Miura, and the Countach, alongside more recent models like the Urus and Aventador SVJ. The museum also features prototypes and special editions like the hybrid Asterion and the Centenario.
This stop lasts about one hour and includes skip-the-line entry, meaning you can spend more time appreciating the cars than waiting in queues. The museum’s collection showcases Lamborghini’s evolution from a small sports car manufacturer to a leader in luxury supercars.

The Ferrari Museum is located in Maranello, the heart of Ferrari’s operations. The museum begins with the reconstruction of Enzo Ferrari’s office and displays an aluminum shape of one of the earliest cars built at the Scaglietti workshop. The collection features models such as Ferrari 812 Superfast, FXXK Evo, and Portofino.
A dedicated Formula One room highlights Ferrari’s racing victories, notable pilots, and legendary cars. The visit to the Ferrari Museum lasts about 1 hour and 30 minutes and includes skip-the-line tickets, allowing visitors to dive into Ferrari’s racing and design achievements efficiently.

The Ferrari factory tour is a guided bus experience that takes you through the Cittadella, where Ferrari’s main departments are located. The tour includes a stop at Enzo Ferrari’s original office, the Wind Tunnel—built by Renzo Piano—where aerodynamics are tested, the Development Department, and the Painting and Assembly lines.
The tour concludes at the Fiorano Track, a private racing circuit where you might witness a Ferrari undergoing testing, depending on timing. The factory tour lasts about one hour and provides a behind-the-scenes look at Ferrari’s meticulous production process.

A key perk of this tour is the included lunch at a local restaurant in Maranello. Guests choose between pizza or a two-course meal, with beverages included. This meal offers a break in the sightseeing schedule and authentic Italian flavors, giving a taste of regional cuisine amid the automotive excitement.
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The tour operates Monday through Saturday from 8:30 AM to 11:00 AM, with confirmation received at booking. The private transport is near public transportation, making it accessible and easy to reach the starting point. The entire experience is private, with only your group participating, ensuring a personalized and comfortable day.
Options for additional guide services are available on request for those wanting an even more informative experience, though the standard tour already offers comprehensive guided elements at the factory and museums.

A noteworthy limitation is that the Lamborghini factory tour is canceled until August 2022**, so visitors will not see the factory’s interior during this tour. Instead, the focus remains on the museum exhibits and the Ferrari factory and Fiorano track. Those expecting an extensive behind-the-scenes look at Lamborghini may find this a slight disappointment but still gain plenty of knowledge and viewing opportunities.
The tour costs $439.89 per person, which includes the museum tickets, factory and track tours, lunch, and private transport. While it does not include additional guide services or a driving experience, the comprehensive itinerary offers excellent value for fans of supercars and Italian craftsmanship.

This experience is ideal for car enthusiasts, history buffs, and luxury travel fans interested in Italy’s iconic automotive brands. The combination of museums, the Ferrari factory, and the Fiorano track provides a well-rounded look at the engineering behind these legendary cars. It also suits visitors who prefer a structured, all-inclusive day and appreciate private transportation to maximize comfort and efficiency.
“Our driver was so good, actually the best part of the trip. The description lead us to believe this would be a tour with guide. The driver, as wo…”
Is hotel pickup included?
Yes, the tour includes private pickup from your Bologna hotel or designated meeting point.
What is the duration of the tour?
The tour lasts approximately 6 to 7 hours, covering museums, the factory, and lunch.
Are tickets to the museums included?
Yes, the tour provides skip-the-line tickets for both Lamborghini Museum and Ferrari Museum.
Can I visit the Lamborghini factory?
Currently, the Lamborghini factory tour is canceled until August 2022, so the focus is on the museum and other Ferrari sites.
Is lunch included?
Yes, a lunch at a local restaurant in Maranello is included, with options of pizza or a two-course meal, including beverages.
Can I request a guide for the tour?
Yes, additional guide services are available on request at extra cost.
Are children allowed on this tour?
Most travelers can participate, but specific age restrictions are not detailed; inquire directly if traveling with young children.
What transportation is used?
Private transport from Bologna is provided, ensuring comfort and flexibility throughout the day.
Is this tour suitable for people with mobility issues?
While the tour involves walking through museums and limited access at the factory, specific accessibility details are not provided.
How do I cancel or reschedule?
The tour offers free cancellation up to 24 hours before the experience, providing flexibility in planning.
This Black&Red tour offers a detailed, comfortable way to explore Italy’s most famous supercars, combining museum visits, a factory tour, and a delicious Italian lunch while avoiding the hassle of logistics. It’s a solid choice for anyone eager to deepen their automotive knowledge and enjoy a memorable day of Italian craftsmanship.