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Create your own bespoke perfume in Florence’s historic workshop, learning from expert perfumers with all materials provided. A hands-on, authentic experience.
Florence, Italy, offers a unique opportunity for fragrance enthusiasts: the chance to craft your own bespoke perfume or reed diffuser in a historic 18th-century workshop. Priced at $139.37 per person, this one-hour hands-on workshop combines the artistry of perfumery with Florence’s rich tradition of herbal and aromatic craftsmanship. The workshop is designed to be accessible, with most participants able to join, and includes all necessary materials along with complimentary coffee, tea, and soft drinks.
This experience appeals to those intrigued by the history of perfumery, who value a personal touch, and who want a memorable souvenir to take home. While it is a brief session, it’s packed with educational content and practical techniques from passionate instructors. The only consideration is that transport to the meeting point, located on Via Ghibellina, is not included, so plan your route accordingly.


The core of this experience is its location—a historic workshop dating back to the 18th century—which immediately immerses participants in Florence’s centuries-old tradition of herbal and aromatic medicine and perfumery. The workshop’s ambiance is authentic, with vintage glassware, ampules, and rare essences creating a setting reminiscent of Renaissance apothecaries and alchemists.
The space’s scientific and empirical history is woven into the lesson, which guides participants through the process of perfume creation. The workshop’s design reflects Florence’s historical footprint in perfumery, including the influence of figures like Caterina de Medici and her master perfumer Renato Bianco. This blending of history and craft makes the session both educational and atmospheric.
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Participants will meet a master perfumer who shares insights into Florentine perfumery techniques passed down through generations. This guide explains the importance of notes, scent pyramids, and ingredient blending, helping participants understand how fragrances are built from top, middle, and base notes.
The instructors are passionate and detail-oriented, taking care to share tips and tricks that define the art of traditional perfumery. Their expertise transforms the process into an engaging learning experience, making complex concepts accessible even for beginners.

The main highlight is the chance to create a one-of-a-kind scent. Participants choose from a variety of herbs, flowers, fruits, and essences to craft either a perfume or reed diffuser. The formula developed during the session is then bottled, with 50 ml for perfumes and 100 ml for reed diffusers**.
This personalized fragrance becomes a tangible memory of Florence, and the certificate of attendance adds a formal touch to the experience. The process is guided step-by-step, ensuring that even newcomers can produce a pleasing aroma that suits their preferences.
All necessary materials and ingredients are provided at no extra cost, making the workshop straightforward and stress-free. After the scent creation, participants can enjoy a coffee break with complimentary drinks, adding a relaxed element to the session.
However, transportation to and from the workshop is not included, so planning your arrival at Via Ghibellina is essential. The workshop starts promptly at 10:30 am and concludes back at the meeting point, which keeps the session manageable within a short timeframe.
This tour accommodates up to 20 participants, fostering an intimate environment that allows for personalized attention from the instructor. The fact that most bookings are made 125 days in advance indicates high demand, so early reservation is recommended for those eager to secure a spot.
The tour confirmation is received within 48 hours, subject to availability, and it is suitable for most travelers, making it an accessible activity for a wide audience.
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Based on positive reviews, the workshop’s passionate guides and expertise are notable. Guests appreciate the detailed explanations about perfume history and notes, as well as the chance to create a scent that is truly personal. The historic setting and the craftsmanship involved elevate the experience beyond a simple workshop.
Participants leave with a tangible souvenir—their custom fragrance—plus a certificate that attests to their new skill. The included refreshments add a warm, welcoming touch, making the hour feel relaxed and enjoyable.
The main limitation is the lack of included transport, so visitors must plan their route to Via Ghibellina. While the session is brief, it may not suit those seeking a lengthy or more in-depth perfumery course. Plus, the activity is most popular, so booking well in advance is necessary.
The cost of $139.37 may be considered high for a one-hour workshop, but the authentic setting, expert guidance, and personalized fragrance add significant value.
If you have an interest in traditional perfumery, Florence’s aromatic history, or simply want a hands-on souvenir from your trip, this workshop offers a compelling experience. It suits those who enjoy crafting and learning about historical techniques in an atmospheric environment.
The workshop’s intimate size and quality guidance make it ideal for first-time perfume makers or anyone curious about the secrets behind Florence’s famed fragrances. While brief, the session leaves a lasting impression through its authentic setting and personalized product.
This one-hour perfume-making workshop in Florence provides a rare glimpse into the city’s aromatic past, with a chance to craft a bespoke scent in a historic setting. The experience’s strength lies in its expert guidance, rich atmosphere, and the personalized souvenir you take home.
Despite the brief nature and the need for pre-planning, this activity appeals to those interested in perfumery’s history, craft, and personalization. It’s an authentic and enjoyable way to connect with Florence’s traditions on a sensory level.
If you value hands-on experiences and want a meaningful keepsake, this workshop deserves a place on your Florence itinerary. Just remember to book early and plan your transportation to Via Ghibellina.
“This was truly such a fantastic and amazing experience! Spent the morning learning all about the history of perfumes and making our own unique scen…”
Is transportation included in the workshop price?
No, transportation to and from the workshop is not included, so you should plan your route to Via Ghibellina.
How long does the workshop last?
The session lasts approximately one hour.
What is included in the cost?
All materials and ingredients to create your fragrance are included, along with complimentary coffee, tea, and soft drinks.
Can I make a perfume or only a reed diffuser?
Participants can choose to make either a perfume or a reed diffuser.
What will I take home?
You leave with a 50 ml bottle of perfume or 100 ml bottle of reed diffuser, the formula you created, and a certificate of attendance.
Is this activity suitable for children or very young travelers?
Most travelers can participate, but the activity is best suited for those interested in perfumery and craftsmanship.
How far in advance should I book?
Most bookings are made about 125 days in advance, so early reservation is recommended.
What are the opening hours?
The workshop begins at 10:30 am; the exact duration is about one hour.
What is the cancellation policy?
Cancellation is free up to 24 hours in advance; no refunds are provided if canceled later.
Who is the activity provider?
This experience is operated by ARTexplorer Italy.
This detailed review highlights the authenticity, educational value, and personalized touch of the Florence perfume workshop, making it a distinctive addition to your Italian journey.