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Experience Florence’s culinary scene with a 4-hour market visit and cooking class, tasting authentic Tuscan dishes with wine included. Book for $100.26.
Exploring Florence’s food scene becomes an unforgettable experience with the Market & Cooking Experience in Florence. Priced at $100.26 per person, this 4-hour tour offers a perfect blend of market discovery and hands-on cooking. Held in the heart of Florence, this tour is ideal for food lovers and first-time visitors eager to understand Tuscan cuisine beyond the typical tourist spots. The small group size, limited to 15 participants, ensures personalized attention and an intimate setting.
The tour starts at Piazza di San Lorenzo at 10:00 am, where the journey begins in the lively Florence city center. This activity combines a market visit, grocery shopping, and a cooking class, making it a comprehensive introduction to local ingredients and culinary traditions. The inclusion of water and wine adds a relaxed, festive touch to the experience, culminating in a tasting session of the dishes prepared. Notably, a vegetarian option is available, accommodating dietary preferences.

The tour kicks off in Florence’s city center, specifically at Piazza di San Lorenzo. Here, the guide takes you through one of Italy’s most beautiful markets, where vendors sell fresh produce, cheeses, meats, and more. The market setting offers a vibrant atmosphere, and the guide shares insights about local ingredients and vendors.
This part of the experience is about seeing and sampling. Tasting a variety of items from different vendors helps set the stage for the dishes you’ll prepare later. The market visit is designed to overcome language barriers, thanks to the guide’s explanations, making it accessible even for those unfamiliar with Italian.
People appreciate how the market tour offers a glimpse into local food sourcing and introduces ingredients that are often used in traditional Tuscan cuisine. It’s both educational and sensory, with plenty of opportunities to ask questions and enjoy tastings.
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After exploring the market, the group moves to a grocery shopping session. Here, participants pick out the ingredients needed to cook four classic Tuscan dishes. The shopping experience makes use of fresh, high-quality products—from pasta and sauces to meats, vegetables, and desserts.
This segment allows attendees to see and select their ingredients, adding a hands-on element to the tour. The guide assists in navigating the market and selecting the best items, making it easier for those unfamiliar with Italian products.
The shopping component is especially appreciated because it offers a practical understanding of what goes into traditional Tuscan cooking, which can sometimes be hard to access for travelers relying on typical restaurants or pre-made meals.

The heart of this experience is the cooking class. Using the ingredients purchased, participants craft four traditional Tuscan courses: an appetizer, handmade pasta with sauces, a meat and vegetable second course, and a dessert.
One of the key strengths of this tour is the opportunity to prepare food from scratch with guidance from the host. Participants get to knead dough, make pasta, and cook sauces, gaining new skills and confidence in the kitchen. The dishes are authentic and representative of what locals enjoy daily.
Throughout the cooking process, the guide explains techniques and cultural context, making the session both educational and enjoyable. The inclusion of water and wine ensures a relaxed atmosphere, encouraging everyone to partake and socialize.

Once the dishes are ready, the group sits down to sample the food just prepared. This tasting session is a highlight, as it provides a direct connection between cooking and eating traditional Tuscan cuisine. The wine, included in the experience, complements the flavors perfectly.
The meal features authentic flavors, and the setting fosters a convivial environment where participants can discuss their cooking, share impressions, and enjoy the culinary pride of Tuscany. For vegetarians, a special option is available, ensuring everyone can enjoy the meal.

The tour begins at 10:00 am at Piazza di San Lorenzo. The activity lasts roughly 4.5 hours, concluding back at the starting point. The group size is limited to 20 travelers, though reviews indicate that it often feels intimate with around 15 participants.
The tour is held three times a week, providing flexibility for planning. The meeting point in the central Florence area makes it convenient for those staying nearby or using public transportation. The mobile ticket system simplifies attendance, and the free cancellation policy offers peace of mind if plans change.
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This tour is operated by Hidden Experiences, a provider known for organizing small, personalized food and cultural activities. Their approach emphasizes local insights and hands-on participation, making the experience both engaging and authentic.
Customer reviews highlight the knowledgeable guides who clearly explain each part of the day, from market visits to cooking techniques. The friendly atmosphere and attention to detail make this tour a popular choice for those looking to enjoy Florence’s culinary traditions in a relaxed setting.

This experience is perfect for foodies eager to see behind the scenes of Tuscan cuisine. It suits those curious about local ingredients and cooking techniques. Because of the small group size and personalized attention, it’s also ideal for first-timers who want a friendly, interactive introduction to Florence’s gastronomy.
Travelers interested in wine and food pairing will appreciate the included wine and the chance to taste dishes they helped create. Vegetarians also find the option accommodating, making it inclusive for different dietary needs.

While the tour offers a comprehensive market and cooking experience, some reviewers note that portions may be small for larger appetites. Also, the duration of about 4.5 hours** means participants should be comfortable with a full morning activity.
The group size may sometimes approach 20 participants, which could slightly diminish the intimacy, but overall it remains well-organized. Accessibility details are not specified, so travelers with mobility concerns should inquire directly.
The Market & Cooking Experience in Florence offers a rich introduction to Tuscan cuisine through a well-organized combination of market exploration and hands-on cooking. For $100.26, participants enjoy authentic dishes, local ingredients, and included wine, all within a small group setting that encourages interaction and learning.
While portions may be modest for very hungry guests, the quality of food and educational value make this tour a worthwhile choice for those wanting to connect with Florence’s culinary traditions in a relaxed, friendly environment. It’s especially suited for food lovers and first-time visitors looking for an authentic, fun, and tasty experience in the city.
“Our leader clearly explained how our day would work when she met us at the appointed place and time, and we set off for the central market. She arr…”
How long does the tour last?
The experience lasts about 4 hours, starting at 10:00 am and ending approximately 4.5 hours later.
What is included in the price?
The price covers a market visit, grocery shopping, cooking of four Tuscan dishes, and water and wine during the meal.
Is there a vegetarian option?
Yes, a vegetarian option is available for those who do not eat meat.
Where does the tour start and end?
The tour begins and ends at Piazza di San Lorenzo in Florence.
How many people are in the group?
The group is limited to 20 travelers, ensuring a mostly small-group atmosphere.
Can I cancel if I change my mind?
Yes, free cancellation is available up to 24 hours in advance for a full refund.