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Discover Rioja's wine secrets on this small-group, all-inclusive tour from Pamplona. Visit family wineries, enjoy local food, and learn from passionate winemakers.
If you’re looking for a comprehensive wine experience in Rioja, the Rioja Like A Native Wine Tour offers a well-rounded journey that combines history, tradition, and authentic taste. Priced at $473.97 per person and lasting approximately 9 hours, this tour departs from Pamplona and takes you through the iconic regions of Rioja Alta and Rioja Alavesa. With a maximum group size of 8 people, the experience promises personalized attention and a chance to explore two family-run wineries, a stunning vineyard, and enjoy local cuisine paired with Rioja wines enjoyed by locals. The tour’s rating of 5.0 from 340 reviews underscores its popularity, with 99% recommending it.
While this tour provides excellent value for those eager to learn about wine-making traditions and taste regional wines, it’s best suited for adults aged 18 and over who appreciate a more educational, intimate experience rather than just drinking. It’s a full-day, all-inclusive outing that emphasizes storytelling from passionate winemakers and hands-on visits to historic vineyards.


The tour starts at 9:30 am with pickup from your hotel or designated meeting point in Pamplona. You’ll travel in a private, air-conditioned vehicle designed for comfort and intimacy, with a group limited to 8 participants. This small size ensures plenty of personalized attention and allows the guide to share insider stories about the Rioja wine regions.
The journey spans approximately 9 hours, during which you’ll explore the distinctive landscapes of Rioja Alta and Rioja Alavesa. The experience emphasizes local traditions and modern innovations in winemaking, showcased during visits to two family-run wineries and a beautiful vineyard.
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Each winery offers a unique insight into Rioja’s winemaking traditions. You’ll step into wineries dating back to the 15th century, where ancient techniques like grape stomping are still demonstrated, contrasting with modern aging methods. The owners or winemakers themselves lead the tastings, sharing stories of their passed-down recipes and craftsmanship.
These guided visits include tastings of different wines, allowing you to understand the nuances of Rioja’s signature Tempranillo and other varietals. Guests often appreciate the chance to question the winemakers directly, gaining a deeper appreciation for the craft.
A walk through centuries-old vineyards forms a highlight of the tour. The vines are centuries-old, and walking among them offers a visual journey into the region’s viticultural history. The guide explains the different types of vines, their growth cycles, and how climate influences the wines.
The vineyard visit is set against a backdrop of stunning scenery, making it a perfect time for photos and quiet reflection on the region’s natural beauty. This connection to the land is a key aspect of the experience, adding depth to the wine tasting.

A delicious local lunch is included, featuring authentic cuisine close to what locals enjoy. The meal is carefully paired with Rioja wines, enhancing the flavors of the dishes. This pairing offers an educational insight into how regional ingredients complement the wines, making the meal both tasty and instructive.
Guests consistently mention the quality and authenticity of the lunch, emphasizing that it’s a highlight of the day. The experience fosters an appreciation for Rioja’s gastronomy alongside its wines.

The English-speaking wine expert guide leads the group, sharing insider stories about Rioja’s winemaking traditions and modern innovations. The guide’s knowledgeable approach ensures that every guest receives meaningful insights and answers to their questions.
The tour’s small group size allows for a more personalized experience, with plenty of opportunity to engage with the guide and learn about the regions in detail. The guide’s enthusiasm and expertise receive high praise, making the experience both educational and enjoyable.

Travel between stops is comfortable and efficient thanks to private transportation with air conditioning. The pick-up and drop-off service in Pamplona makes the day seamless, avoiding the need for guests to arrange their own transport.
This all-inclusive setup means you don’t need to worry about logistics, allowing you to focus entirely on the experience of tasting and learning about Rioja wines.

This tour is ideal for wine enthusiasts eager to learn about Rioja’s wine-making heritage, history buffs, or anyone wanting a deep dive into local traditions. Its educational focus and intimate group size appeal to those looking for a meaningful, personal connection with the region.
While the average age is suitable for adults 18 and over, the tour’s pace and focus may not suit travelers seeking just a casual tasting session. The 9-hour duration suits those prepared for a full day of sightseeing, wine tasting, and cultural exploration.

The Rioja Like A Native Wine Tour combines history, tradition, and taste in a way that feels genuine and well-curated. The guided visits to historic wineries and the stunning vineyard walks provide depth beyond just tasting wines.
The inclusion of a local-style lunch and direct interactions with winemakers distinguish this tour from more generic offerings. Its high rating and positive reviews confirm that many find it to be a rewarding and enriching way to explore Rioja.
For those seeking a comprehensive, small-group experience with knowledgeable guides and authentic regional insights, this tour offers excellent value and a rich profile of Rioja’s wine culture.
“Our tour guide Fito was absolutely fantastic! Not only did he take us around the whole area showing us different things, but he was so knowledgeabl…”
What is the price of the tour?
The tour costs $473.97 per person, including all visits, lunch, transportation, and guide services.
How long does the tour last?
The experience lasts approximately 9 hours, starting at 9:30 am with pickup in Pamplona.
Are meals included?
Yes, a traditional lunch paired with Rioja wines is included as part of the tour.
What wineries will I visit?
You’ll visit two family-owned wineries and a stunning vineyard.
Is transportation included?
Yes, private, air-conditioned transportation is part of the package, with pickup and drop-off.
Is the tour suitable for children?
The minimum age is 18, due to alcohol regulations.
What makes this tour stand out?
The focus on personalized visits to family wineries, learning from winemakers, and small-group intimacy make it special.
Can I cancel if my plans change?
Yes, free cancellation is available if canceled at least 24 hours in advance.
Will I get enough time at each stop?
Yes, the itinerary is structured to allow thorough visits to wineries and vineyards, balanced with lunch and transport.
How is the guide’s knowledge?
Guests praise the guide’s expertise and storytelling, particularly their ability to share insider insights about Rioja wine traditions.
This small-group, all-inclusive Rioja wine tour from Pamplona offers a well-paced, educational, and authentic glimpse into one of Spain’s most celebrated wine regions. With passionate winery visits, spectacular vineyard walks, and delicious regional cuisine, it stands out as an enriching day for those eager to connect deeply with Rioja’s wine heritage.