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Discover top Rioja wines on this private full-day tour from San Sebastian, including visits to iconic wineries, charming towns, and local homemade food.
This private tour from San Sebastian offers an immersive experience into the renowned Rioja wine region, priced at $451.01 per person. Spanning approximately 8 to 9 hours, the tour includes visits to distinctive wineries, charming towns, and tasting some of Spain’s most celebrated wines. The tour stands out for its luxury private transportation and personalized approach, making it ideal for those who prefer a flexible, in-depth exploration of Rioja.
What makes this experience particularly appealing is the carefully curated stops, including Bodegas Marques de Riscal, with its futuristic architecture designed by Frank Gehry, and the traditional wine caves of Laguardia. The local homemade food served at lunch complements the wine tastings, adding a genuine taste of regional flavor. The tour also offers pickup and drop-off anywhere in San Sebastian or at airports, providing maximum convenience.
A key strength of this tour is its flexibility—all tastings are tailored to your preferences, and the small-group or private setting ensures a personalized, unrushed experience. One potential consideration is the price point, which reflects the exclusivity and all-inclusive nature of the adventure. This tour suits wine enthusiasts eager for a comprehensive and luxurious Rioja experience.

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This full-day private tour begins with pickup in San Sebastian, where a private vehicle awaits to take your group to Rioja’s most notable spots. The flexibility of pickup and drop-off locations means you can be collected from your hotel or the airport for a seamless experience. The guide, Iker Bardaji, and his team oversee all logistics, allowing you to relax and focus on the wine and scenery.
The personalized nature of the tour ensures that all activities are adaptable to your preferences, whether you wish to spend more time at a particular winery or explore a specific town more thoroughly. The tour is designed for most travelers, with no mention of physical restrictions or accessibility issues.
The first stop in Haro lasts about 1 hour and 30 minutes and is dedicated to discovering why this town is called the wine capital of Rioja. Haro boasts more wineries per square meter than anywhere else, offering a concentrated dose of wine culture. Visitors can taste wines and take in the lively atmosphere of this historic town.
This stop offers a chance to see the local winemaking scene up close, with free admission to all wineries visited. The lively streets and wine shops provide a glimpse into the town’s authenticity and passion for winemaking.

Next is a visit to the Bodegas Marques de Riscal, famous for its futuristic architecture designed by Frank Gehry. This winery looks more like a modern art piece than a traditional building, making it a visual highlight of the tour. The 20-minute visit includes a quick look at the architecture and an opportunity to taste some wines.
This stop emphasizes innovation in Rioja winemaking, contrasting with more traditional approaches. The free admission allows visitors to appreciate the striking design without extra cost, but the focus remains on enjoying the wine tasting experience.

The tour then takes you to Bodegas Ysios, where the building masterfully incorporates the rocky mountain landscape into its design. The 15-minute stop provides an opportunity to admire the architecture and snap photos of the stunning scenery. This winery continues the theme of blending nature and modern design, characteristic of Rioja’s innovative wineries.
While a brief visit, the architecture alone makes this a top photo opportunity and a chance to appreciate Rioja’s architectural diversity.
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A highlight of the tour is Laguardia, where 1 hour and 30 minutes are spent wandering through its narrow medieval streets. This charming town is notable for its hidden wine caves built in the 14th century, which can be explored beneath the town. Walking along these historic streets offers a glimpse into centuries-old wine traditions.
The visit to Laguardia is flexible, allowing ample time for exploration, shopping, or tasting at local wine bars. The village’s atmosphere combines history, architecture, and wine culture, making it a favorite stop.

The largest part of the day is dedicated to wine tasting in La Rioja, lasting around 6 hours. The guide arranges tastings that suit your particular palate and preferences, ensuring a personalized experience. The tastings include world-renowned Rioja wines and local, homemade food to enhance the flavors.
This segment offers an authentic immersion into Rioja’s wine scene, with all fees and taxes included. The flexibility to customize tastings according to your taste makes this experience especially appealing for wine connoisseurs.

Included in the tour is a lunch featuring local homemade food, providing an authentic taste of regional cuisine. Complemented by alcoholic beverages and snacks, this meal enhances the overall experience of savoring Rioja wines. The focus on local ingredients and home-cooked dishes adds a genuine touch to the day.
This meal is designed to match the wine tastings, making it an integral part of understanding local flavors and traditions.
The tour includes all fees, taxes, private guide, and private transportation in an air-conditioned vehicle. This setup ensures a comfortable and hassle-free day, allowing you to focus solely on enjoying the sights and wines. The tour’s insurance coverage adds peace of mind, and group discounts are available if booking for multiple people.
Since the tour is only for your group, it offers privacy, flexibility, and a tailored experience. The most travelers will find this setup convenient, especially those seeking a luxurious and exclusive wine trip.
The schedule balances the stops perfectly, dedicating around 1.5 hours to Haro, 20 minutes at Marques de Riscal, 15 minutes at Ysios, and 1.5 hours in Laguardia. The 6 hours spent in Rioja for tastings are flexible, allowing the guide to adapt based on preferences or the group’s pace.
The pacing ensures you get enough time at each highlight without feeling rushed. The longer tasting session is the core of the tour, offering ample opportunity to learn about different wines and enjoy the regional flavors.
At $451.01 per person, this tour offers a luxurious, all-inclusive experience with private transport, expert guiding, and personalized tastings. The advance booking requirement (average of 83 days ahead) reflects its popularity and exclusivity.
While the cost is higher than group tours, the private nature, customized tastings, and premium wineries justify the price. It’s an excellent choice for those seeking a comprehensive, comfortable, and personalized Rioja wine adventure.
This private Rioja wine tour from San Sebastian provides a thorough, flexible, and luxurious way to explore Spain’s most famous wine region. The combination of iconic wineries, charming towns, and personalized tastings makes it a memorable day for anyone passionate about wine and regional culture.
While the price point reflects its exclusive nature, the all-inclusive transport, guide, and tastings deliver excellent value for a curated experience. It’s particularly perfect for those who want a private, tailored, and comprehensive Rioja adventure, with plenty of opportunities for photos, local food, and learning.
“We visited 2 very different wineries (one with modern, new methods. The other more traditional in winemaking style. Both were standouts in quality….”
What is included in the tour price?
The tour price covers private transportation, a private guide, all fees and taxes, local homemade lunch, wine tastings, snacks, and insurance.
How long does the tour last?
The full experience lasts approximately 8 to 9 hours, with detailed stops at key wineries, towns, and tastings.
Can I customize the tastings?
Yes, the tastings are adapted to your taste or palate, providing a personalized experience.
Where does the tour start and end?
The tour offers pickup and drop-off wherever you like in San Sebastian or at airports.
Is this tour suitable for all travelers?
Most travelers can participate, as no specific physical requirements are indicated, and the tour is private and flexible.
Are there any additional costs?
Extra food or drinks outside the included lunch and tastings are not included.
What are the highlights of the stops?
Highlights include Haro’s wineries, the futuristic Marques de Riscal, the rocky Ysios building, and Laguardia’s historic streets and caves.
How much advance booking is needed?
On average, this tour is booked 83 days in advance due to its popularity.
What makes this tour stand out?
The luxury private setup, customizable tastings, and visits to notable wineries and towns make this tour a standout for wine lovers seeking quality and comfort.
Who is this tour best for?
This experience is ideal for wine enthusiasts, luxury travelers, and those seeking a personalized Rioja journey with all logistics taken care of.