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Discover Turin’s automotive history at MAUTO, featuring over 170 original cars, private transportation, and a relaxed, intimate tour experience for car enthusiasts and curious visitors alike.
The MAUTO Automobile Museum offers a captivating journey through more than 170 original cars, showcasing the evolution of automotive design from 1756 to today. Priced at $171.96 per person, this 3 to 4-hour private tour provides an in-depth look at Italy’s car industry within a friendly, small-group setting of up to 3 people. The tour departs from Piazza Castello at 2:30 pm, and includes private transportation, making it a convenient and comfortable way to explore Turin’s historic car culture.
This tour is ideal for car enthusiasts, history buffs, or anyone curious about Italy’s automotive influence. While it does not include entry tickets—costing €15 for general admission—visitors appreciate the relaxed pace and personalized attention from the guide. Keep in mind, the tour is best suited for most travelers, as it requires minimal physical effort and is accessible near public transportation.

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The tour begins from Piazza Castello, a central and easily accessible location in Turin. Travelers are picked up directly from this meeting point at 2:30 pm, with private transportation providing comfort and ease. The proximity to public transport makes it simple to reach, and the overall setup promotes a calm, unrushed exploration of the city and its automotive treasures.
A visit to MAUTO is a must for car lovers and history enthusiasts. The museum houses a noteworthy collection of classic and vintage automobiles, including Bugatti, Ferrari, and Isotta Fraschini models. The emphasis on FIAT (FCA) highlights Turin’s role as a hub of Italy’s motoring industry. The exhibition space allows visitors to see more than 170 original cars, providing a comprehensive view of automotive design evolution over centuries.
Past visitors appreciate the well-preserved vehicles and the exhibition dedicated to Ayrton Senna, which adds a layer of racing history. The museum decor is described as scenic and engaging, with scenography that avoids any sense of confinement. The space management creates a pleasant atmosphere for browsing, even for those unfamiliar with cars.

The exhibition covers a wide time span, from models dating back to 1756 to modern vehicles. Visitors will find both historic and racing cars, including Formula 1 models arranged in an appealing display. The collection is praised for its completeness as well as its visual impact. The display of vintage race cars and the attention to detail in showcasing their history** stand out as major highlights.
Some reviews mention the exhibition of Ayrton Senna’s cars, which draws attention to Italy’s motorsport heritage. The museum also features dedicated spaces such as playgrounds and rest areas, making it welcoming even for those who might not be hardcore car fans.

The museum entrance is free, but the tour’s ticket is not included in the price, which is set at €15. Visitors can purchase tickets easily on-site, gaining access to the exhibit spaces, store, and cafeteria. The shop is noted as rudimentary, which is a small drawback for souvenir buyers. The museum is open daily, providing flexibility for planning visits.
For convenience, the tour includes private transportation, ensuring smooth transitions between the meeting point and the museum. No meals are included, so travelers should plan accordingly if they wish to eat nearby.

This private tour emphasizes a relaxed pace with a small group size, making it an ideal choice for those who prefer an intimate, unhurried experience. The guides are known for their knowledgeable explanations, making the museum’s rich collection accessible and engaging, even for visitors without prior automotive knowledge.
Because the tour is designed to avoid rushing, it allows for ample time to admire each vehicle, ask questions, and soak in the atmosphere. The personalized style creates a more meaningful connection to the exhibits compared to larger, more impersonal tours.

The tour start point at Piazza Castello is near public transportation, simplifying the journey. The small group size and private transportation make for a comfortable experience, especially for those with mobility considerations or families with children.
The museum’s location outside the city center may require a short metro ride (e.g., to Lingotto station), but the ease of access more than compensates for the extra step.

At $171.96 per person, the experience offers a personalized, in-depth look at Italy’s automotive history. This price reflects the private nature of the tour and the exclusive access to the collection. The high rate of recommendation (90%) indicates strong satisfaction among past participants.
This tour suits car enthusiasts, families, or history lovers seeking a calm, focused visit with detailed commentary. It’s less suited for those on a tight budget or travelers looking for a large-group, fast-paced experience.
The MAUTO Automobile Museum in Turin provides an impressive collection with a relaxed, personalized approach. The combination of exclusive access, private transportation, and small group size makes for a comfortable and enriching experience. Visitors gain a rundown of cars from centuries past to modern racing machines, with excellent explanations from knowledgeable guides.
While the ticket prices and location outside the city center are considerations, the quality of the exhibits and the intimate ambiance justify the investment. This tour best serves those interested in automotive history or seeking a quiet, detailed exploration of Turin’s motor industry heritage.
“Yesterday, we came from Genoa a friend and I, to visit it and we were fascinated by the extraordinary exhibition of cars and the exhibition on Ayrt…”
How long does the tour last?
The tour lasts approximately 3 to 4 hours, with a focus on relaxation and in-depth viewing.
What is included in the tour price?
The private transportation is included, but museum tickets (€15) are not included and must be purchased separately.
Where does the tour start?
It begins at Piazza Castello in Turin at 2:30 pm.
Is this tour suitable for children or mobility-impaired visitors?
The small group size and accessible location suggest it is suitable for most travelers, including those with mobility considerations.
Do I need to book in advance?
Yes, the tour is usually booked about 179 days in advance, highlighting its popularity.
Are meals included?
No, meals are not included in this experience.
Can I cancel the tour?
Yes, free cancellation is available up to 24 hours before the scheduled start.
Is the tour available on rainy days?
Yes, but the experience requires good weather; if canceled due to rain, a full refund or alternative date is offered.
What sets this tour apart from other automotive museums?
The private, relaxed pace, small group size, and comprehensive collection make it stand out.
Is there a shop or souvenirs?
Yes, but the shop is considered rudimentary by past visitors.
How accessible is the museum?
The museum is near public transportation, making it easy to reach from various parts of Turin.