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Discover the art of olive oil in Valencia with this private full-day tour, including visits to historic mills, tastings, and a local wine experience.
If you’re seeking an authentic and in-depth exploration of olive oil in Valencia, the Olive Oil Private Full-Day Tour with Tasting offers an engaging experience led by Johnny Madge, the only British International Olive Oil Competition Judge. Priced at $162.06 per person and lasting approximately 6 hours, this private tour provides a comprehensive journey through Spain’s historic olive oil landscape. It is perfect for those interested in learning about both traditional and modern olive oil production, with ample opportunities to taste and understand the nuances of different oils. The tour’s small-group format, with a comfortable air-conditioned 9-seater minibus, ensures a relaxed and personalized experience.
The tour stands out for its expert guide, Johnny Madge, whose approachable manner makes complex topics accessible. Over the course of the day, visitors visit olive groves, historic mills, and Spain’s leading olive oil producer, ending with tastings paired with local wine. While the focus is on education and tasting, the tour’s pace is manageable for most participants, and the emphasis on hospitality makes it a memorable outing for foodies or curious travelers alike.


The adventure begins at La Ola Fresca, located on Carrer del Músic Magenti in Benimaclet, Valencia. Meet your guide at 9:00 am to start this full-day experience. The tour is private, meaning only your group participates, allowing for personalized interaction and plenty of questions. The meeting point’s proximity to public transportation makes access straightforward for most travelers.
The tour concludes back at the original meeting spot, making logistical planning simple. The early start means you’ll enjoy a full day of immersive activities, with plenty of daylight to explore the olive-growing region.
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The journey takes you into the heart of Spain’s olive-growing region, home to the highest concentration of 1,000-year-old olive trees in the world. These ancient trees are a sight to behold, demonstrating centuries of natural resilience and traditional cultivation. Walking among these historic groves helps visitors appreciate the deep roots of olive oil production in the region.
Johnny Madge shares insights about the history of olive cultivation in the Castellón area, tracing back to Roman times. This stop offers a chance to see firsthand how olive trees have thrived for generations, setting the stage for understanding the significance of olive oil in local culture.
A highlight is a visit to a historic olive mill built in 1606. Here, visitors witness the traditional process of extracting olive oil, observing historical equipment and methods still preserved in the facility. This step provides a tactile sense of how olive oil was produced centuries ago, contrasting with modern techniques.
The mill’s aged architecture and equipment evoke a sense of history, making it a compelling stop for history buffs and food lovers alike. The guide explains the fascinating transition from traditional to modern oil-making processes, enhancing understanding of the industry’s evolution.
Next, the tour shifts gears to a contemporary olive mill owned by one of Spain’s top olive oil producers. This visit offers a behind-the-scenes look at modern production, including state-of-the-art machinery and quality control processes.
Johnny Madge emphasizes the difference between traditional and modern techniques, helping visitors grasp how mass production maintains high standards. This stop underscores Spain’s reputation as a leading olive oil producer, illustrating current practices in the industry.

An essential part of the tour is learning how to taste olive oils like a professional, guided by Johnny Madge himself. Visitors discover the varieties of oils, identifying subtle differences in flavor, aroma, and texture.
This session demonstrates how to evaluate olive oil quality, much like wine tasting, and explains how olive oils pair with various ingredients. Such insights elevate the tasting experience from simple sampling to a refined appreciation of flavors.
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The tour culminates in a lunch within an olive grove, surrounded by scenic views. During this meal, participants observe how different olive oils enhance dishes, with Johnny explaining the pairing principles.
As the meal unfolds, guests sample dishes crafted with local ingredients, each complemented by a carefully selected olive oil. The experience highlights the versatility of olive oil in culinary contexts and allows for a relaxed, convivial atmosphere.

Throughout the day, local wine accompanies the tastings and meal, showcasing how olive oils and wines can be paired harmoniously. Johnny Madge shares tips on matching flavors and enhancing dishes, making this a delicious education in food and drink pairing.
The inclusion of local wine adds a special touch, enriching the tasting experience and providing insight into regional culinary traditions.

Johnny Madge’s approachable and friendly demeanor shines throughout the tour. His expertise as a judge brings credibility, but his primary goal is to foster a relaxed and engaging environment where questions are welcomed.
Both reviews praise his professional knowledge and passion for olive oil, which makes complex topics accessible and enjoyable. This personalized approach is a key reason the tour earns a perfect 5-star rating.
This is a private tour, ensuring an intimate experience tailored to your group. The tour is easy to book online and can be canceled free of charge up to 24 hours in advance. The tour is suitable for most travelers, with service animals allowed and convenient access from public transportation.
Weather-dependent, the experience may be canceled in poor conditions, with options to reschedule or receive a full refund. The 6-hour duration makes it a full but manageable day for most participants.
The Olive Oil Private Full-Day Tour with Tasting in Valencia offers a perfect blend of historical insight, modern production, and tasting mastery. Guided by Johnny Madge, the tour provides a comprehensive look at Spain’s olive oil heritage in a friendly setting, with plenty of opportunities to ask questions and taste.
This experience suits foodies, history lovers, or anyone eager to deepen their understanding of one of Spain’s most iconic products. The combination of visits to historic mills, tastings, and scenic lunches creates a memorable journey into the world of olive oil.
While the focus is on education and flavor, the tour’s relaxed pace and expert guidance ensure that even newcomers will leave with new appreciation for this golden liquid. It’s a rewarding way to spend a day in Valencia, especially for those curious about the craftsmanship behind quality olive oil.
“Johnny Madge was supremely knowledgeable about his craft and opened a door to Olive oil that we did not know existed. If you are looking for new ex…”
What is the price of the tour?
The tour costs $162.06 per person.
How long does the tour last?
It lasts approximately 6 hours.
Where does the tour start?
The meeting point is La Ola Fresca, in Carrer del Músic Magenti in Benimaclet, Valencia.
Is this a group or private experience?
This is a private tour, with only your group participating.
Who leads the tour?
The tour is led by Johnny Madge, the only British International Olive Oil Competition Judge.
Are there any dietary restrictions?
The provided information does not specify, but the focus on tastings and food pairings suggests options are likely flexible.
Is transportation included?
Yes, visitors are driven in Johnny’s comfortable, air-conditioned minibus.
Can I cancel this tour?
Yes, free cancellation is available up to 24 hours in advance.
Are children or service animals allowed?
Service animals are permitted; most travelers can participate, but specific age restrictions are not detailed.
What should I wear?
Comfortable clothing suitable for walking outdoors and mill visits is recommended, but no specific dress code is stated.
Is weather a concern?
Yes, this experience requires good weather; cancellations due to poor conditions are possible with rescheduling or refunds available.