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Explore Maui’s Ku'ia Estate Chocolate Factory with a 1.5-hour tour, learn how fine chocolate is made, enjoy tastings, and receive a $25 gift card for purchases.

The Lahaina Maui Ku’ia Estate Chocolate Factory Experience offers a delightful peek into the world of chocolate making on the island of Maui. Priced at $125 per person for a 1 hour 30 minute guided tour, this small-group activity is highly recommended and bookable 27 days in advance on average. With a 5.0-star rating from 52 reviews, it’s clear that visitors find this experience both educational and enjoyable.
This tour is ideal for those curious about how chocolate is made and keen to explore the process from bean to bar. The opportunity to sample authentic Maui-made chocolates, and optionally pair them with wines or spirits, adds a special touch. Plus, each participant receives a $25 gift card to purchase their favorite chocolates, which makes it a great souvenir to take home. Keep in mind that children under 6 are not permitted, and closed-toed shoes are required for safety.
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The tour begins at Maui Ku’ia Estate, located at 78 Ulupono St Suite 1, Lahaina. Visitors are led into the factory, where the process of transforming cacao beans into luscious chocolate bars is explained in detail. The guide highlights stages of production that visitors likely won’t see elsewhere, including sourcing beans and forming finished products like neapolitans and bars.
Walking through the production areas, guests observe the specialized equipment used at each step. The owner and CEO often conducts the tour, sharing insights into what makes Ku’ia chocolate unique and special. The detailed explanation enhances appreciation for the care and quality that go into each piece of Maui chocolate. The entire experience is educational, yet relaxed enough to ask questions and deepen understanding.

The highlight of the tour is the chocolate tasting, which takes place in an outdoor pavilion with open-air views. Visitors sample chocolates made from different stages of cacao processing, offering a rare glimpse into the complex journey from bean to finished product. The tasting includes Ku’ia’s signature chocolates, renowned for their smooth taste and rich flavors.
A particularly praised element is the chance to try white slime sorbet made from cacao bean slime, a unique and memorable treat. This sensory experience underscores the creativity and innovation behind Ku’ia Estate’s products. For those over 21, there is an option to pair chocolates with wines or spirits for an extra charge, adding another layer to the tasting experience.

While the chocolate tasting itself is included in the tour, the pairings with wine and spirits are optional and available for adults over 21 with valid photo ID. These pairings are offered at an additional cost and elevate the tasting by complementing the chocolates with beverages like wine or spirits, chosen to enhance the flavors.
This feature appeals particularly to those interested in culinary pairings and gourmet experiences, though it is not required to enjoy the tour fully. Guests who choose to indulge in these pairings often describe the combination as delicious and well thought out.

Every participant leaves with a $25 gift card, encouraging them to buy their favorite chocolates directly from Ku’ia Estate. The factory shop offers a variety of chocolates, including bars and neapolitans, made on-site with careful craftsmanship. Shopping at the end of the tour provides a perfect opportunity to select sweet souvenirs or gifts for loved ones.
The tour’s emphasis on quality and local sourcing makes these chocolates especially appealing. Visitors frequently comment on how smooth and flavorful the chocolates are, noting that the experience adds depth to their appreciation for Maui-made products.
The Maui Ku’ia Estate is ADA accessible, making it suitable for a variety of guests. The free covered parking on the Kupuohi St. side simplifies logistics. The tour starts at the designated meeting point and concludes there, with no transportation needed.
Participants are advised to wear closed-toed shoes for safety reasons, and the minimum age for participation is 6 years old. The small group size of up to 10 travelers allows for personalized attention, questions, and a more intimate experience overall.

Reviews highlight the knowledgeable guidance of the owner and CEO, who often personally leads the tour. His passion and detailed explanations provide insight into what sets Ku’ia chocolate apart, including the mission statement and community involvement.
Guests appreciate that the guide is friendly, informative, and eager to answer questions, creating an experience that feels both educational and personal. This hands-on approach and direct access to the owner distinguish this tour from larger, more impersonal chocolate tours.
The 1 hour 30-minute duration strikes a good balance, offering enough time to explore the factory, learn about the process, and enjoy tastings without feeling rushed. The small group size ensures a comfortable pace and opportunities for questions.
Booking 27 days in advance is typical, indicating steady interest. The tour is near public transportation, which makes it more accessible for visitors staying in Lahaina or nearby.
This experience excels in its personalized approach, led by the owner himself. The hands-on insights into the entire chocolate-making process, combined with unique tastings like the white slime sorbet, make it more than just a tasting tour—it’s an educational adventure.
The inclusion of a $25 gift card and the option for wine and spirits pairings add value, making this a well-rounded activity for chocolate enthusiasts and culinary curious alike. The high reviews reflect consistent satisfaction, especially with the knowledge of the guide and the quality of the chocolates.
The Lahaina Maui Ku’ia Estate Chocolate Factory Experience offers an in-depth look into chocolate production with a personal touch. The knowledgeable guide, often the owner and CEO, makes the tour both informative and engaging. The tastings and unique treats like the cacao slime sorbet stand out as highlights.
While the price is relatively high, the quality of the experience, the quality of the chocolates, and the personal attention provided justify it. This tour is most suited for adults and older children who have a passion for chocolate or interest in culinary craftsmanship.
Overall, it’s a delightful activity that combines learning, tasting, and shopping, making it a memorable part of a Maui visit for anyone who appreciates fine chocolate and local craftsmanship.
“This was an interesting experience. Our host was the CEO himself! He explained each process in the chocolate making and what makes Kuia chocolate s…”
Is this tour suitable for children?
Yes, but children must be at least 6 years old to participate.
Are alcoholic beverages included?
No, alcoholic beverages are not included in the tour price, but wine and spirits pairings are available for those over 21 at an extra charge.
What should I wear?
Guests are advised to wear closed-toed shoes for safety during the factory walk.
Can I buy chocolates after the tour?
Yes, each participant receives a $25 gift card to purchase their favorite chocolates, and the factory store offers a variety of products.
Is parking free?
Yes, free covered parking is available on the Kupuohi St. side of the building.
How far in advance should I book?
It’s recommended to book approximately 27 days in advance to secure a spot, as this experience is popular.
What makes Ku’ia chocolate special?
Guests learn that Ku’ia chocolate is distinguished by its careful production process, local sourcing, and unique flavors, like the white slime sorbet.
What is the duration of the tour?
The tour lasts about 1 hour 30 minutes, providing ample time for learning, tasting, and shopping.