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Discover Traverse City’s premier white wine tour in luxury SUVs, visiting four iconic wineries with expert guides and personalized tastings for a memorable experience.

This $89 per person tour lasts 4.5 hours and offers a luxury escape into Traverse City’s celebrated wine scene. Led by knowledgeable wine connoisseurs and guided in luxury GMC Yukons or Cadillac Escalades, this experience stands apart from traditional bus tours with its semi-private, upscale vibe. It’s ideal for white wine enthusiasts looking for a relaxed, personalized tasting journey, free from the crowds and noisy party buses.
The tour showcases four iconic wineries known for their white wines, including Gewürztraminer, Pinot Secco, Pinot Grigio, Dry Riesling, and Sauvignon Blanc. Tours depart from early morning or late afternoon for either a bright daytime experience or a scenic sunset, with an optional stop at a distillery. We appreciate how this tour balances scenic views, expert guidance, and premium wine tastings—perfect for celebrating special occasions or simply enjoying a day out.
You can check availability for your dates here:
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This tour distinguishes itself by taking guests in luxury GMC Yukons or Cadillac Escalades, offering a more refined alternative to traditional bus-based wine tours. The semi-private setup typically groups 6 to 7 guests, creating an intimate environment that encourages conversation and comfort. Buses are not part of the experience, ensuring a quieter, more relaxed atmosphere throughout the day.
The air-conditioned vehicle ensures comfort regardless of the weather, and the professional guides—including local UofM and MSU graduates—bring both wine expertise and local knowledge. The personalized approach means the guides can tailor recommendations and provide insights about each winery, making the experience more engaging and informative.

Guests visit four distinguished wineries on Old Mission Peninsula, each offering a signature white wine. Hawthorne Vineyards is known for its Gewürztraminer, famous for its aromatic profile. At Bowers Harbor Vineyards, guests savor Pinot Secco and Pinot Grigio, the top sellers in Michigan, highlighting local favorites.
Chateau Chantal offers tastings of Dry Riesling and Tonight Bubbly, showcasing its reputation for crisp, refreshing whites. Lastly, Brys Estate & Bonobo Winery features the renowned Sauvignon Blanc. These stops are selected for their excellence in white wine production, giving guests a well-rounded taste of the region’s best.
By opting for a semi-private luxury SUV tour, guests avoid the crowded, noisy atmosphere typical of party bus tours. The smaller group size allows for a more relaxed pace and better interaction with guides and other guests. This setup also enables more flexibility in scheduling, with departures available at 10:30 AM or 3:30 PM, accommodating both daytime and sunset experiences.
An optional distillery stop adds a twist to the experience, offering a chance to sample spirits and diversify the tasting options. The flexibility in timing and stops makes this tour adaptable for celebrating birthdays, anniversaries, or simply enjoying a high-quality wine day.
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The tour starts at the East side of Hardy Street Parking Structure, near the State Street entrance next to Middlecoast Brewery, where fancy GMC Yukons await. For added convenience, pickup is available at other downtown locations, coordinated with guides beforehand. This means guests do not have to walk miles or worry about parking, making the experience accessible and stress-free.
This focus on easy access and downtown pickup underscores the tour’s commitment to providing a hassle-free, enjoyable outing. Plus, the private group option is available, perfect for special celebrations or corporate outings.
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While wine samples are included in the tour, flights, bottles, and food are available at additional costs. Each winery visit offers a chance to sample wines directly from the source, with knowledgeable guides explaining the different ways to buy and enjoy the wines.
Guests receive a free bottle of wine (such as Gamay or Secco) if in a group of six or more, adding value to the experience. The focus remains on the wines’ quality and the scenic setting, with plenty of time to savor each taste and discuss the wines with the guides.

The guides are experienced wine enthusiasts and local experts, including former law enforcement officers and university graduates. Their knowledgeable, attentive approach ensures that guests receive both educational insights and personalized service. The guides’ familiarity with the wineries and wines enhances the tasting experience, helping guests understand what makes each white wine unique.
The storytelling style of the guides contributes to an engaging, relaxed atmosphere, making each stop both informative and enjoyable. Their attention to detail, from recommending the best ways to purchase wines to bringing back forgotten items like jackets, demonstrates a high level of professionalism.

The tour offers free cancellation up to 24 hours in advance, providing peace of mind for planning. Guests can reserve now and pay later, maintaining flexibility in travel plans. With a duration of 4.5 hours, this experience fits well into a day of exploring Traverse City’s wine scene without feeling rushed.
The live English-speaking guides and customizable schedule ensure a tailored, smooth experience, whether for a private group or a more spontaneous outing.

What makes this White Wine Lover Old Mission Traverse City Tour truly stand out is its upscale, semi-private approach combined with expert guidance and scenic stops. The luxury SUV format elevates the typical wine tour, providing comfort and exclusivity. The focus on white wines, including some Michigan favorites, provides a niche experience that appeals to enthusiasts looking for quality over quantity.
Compared to other options, this tour’s flexible scheduling, personalized service, and local guide expertise make it ideal for those seeking a refined, memorable day. Its attention to detail—from the private labeled wines to the ease of downtown pickup—ensures guests enjoy a seamless, high-end wine adventure.
How many wineries do I visit on this tour?
Guests visit four wineries, each known for their white wines, during the 4.5-hour experience.
Are food and additional drinks included?
Wine samples are included, but flights, bottles, and food are available at additional costs.
What is the group size?
The tour generally hosts groups of 6 to 7 guests in a semi-private SUV, with private group options available.
Can I choose a departure time?
Yes, tours depart at 10:30 AM to beat the crowds or 3:30 PM for a sunset experience, with flexibility for other arrangements.
Is transportation provided from downtown Traverse City?
Yes, the tour starts at the Hardy Street Parking Structure and offers pickup options at other downtown locations, scheduled in advance.
Is this tour suitable for celebrating special occasions?
Absolutely. Its luxury setup and private group option make it perfect for birthdays, anniversaries, or bachelorette parties.
This White Wine Lover Old Mission Traverse City Tour offers a refined, scenic, and expert-guided taste of Michigan’s white wine treasures, making it a top choice for wine lovers seeking a high-quality, personalized experience in Traverse City.
You can check availability for your dates here: