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Discover Tequila in Jalisco on this private full-day tour featuring visits to José Cuervo's La Rojena, artisanal Tequila Selecto, and the Mirador Swing.

For those seeking an authentic taste of Mexico’s famous spirit, the Private Full-Day Tour to Tequila offers a well-rounded experience. Priced at $190 per person, the tour lasts approximately 5 to 6 hours and includes exclusive visits to the La Rojeña Factory and Tequila Selecto. Departing from Guadalajara at 9:30 am, this tour provides private transportation, ensuring a smooth and personalized journey through the picturesque town of Tequila, Jalisco.
While the tour is designed to give insight into tequila production and the town’s highlights, some reviews note that explanations at certain stops may be brief. Still, it remains a popular choice for those wanting a flexible, private experience with key attractions and photo opportunities.

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The tour begins promptly at 9:30 am with pickup included, making it easy to coordinate from Guadalajara. The private vehicle ensures a comfortable ride to and from Tequila, with air conditioning to keep everyone cool in the warm Jalisco sun. The small group size, or the entirely private setting, means personalized attention and flexibility throughout the day.

The first stop is the Tequila Selecto de Amatitán factory, where you’ll spend about one hour exploring one of the few remaining artisanal and industrial tequila producers. The guided tour here includes tastings of tequila, liquors, and creams that are crafted on-site. Visitors appreciate the opportunity for an intimate, behind-the-scenes look at how tequila is made, away from crowded tourist spots.
This factory’s focus on artisanal production offers a unique perspective, with a chance to sample a variety of spirits directly from the source. The factory visit is a highlight for those interested in the craftsmanship behind tequila.

Next, the tour heads to Fabrica La Rojena, the most traditional tequila factory in the state. This distillery, which dates back to the oldest in Latin America, offers about two hours of exploration. Guided by knowledgeable staff, visitors learn how José Cuervo tequila is produced, from agave harvesting to distillation, and are treated to multiple tastings of the distillery’s signature spirits.
This factory’s long-standing history and prominence in tequila making make it a key highlight of the tour. It provides a chance to appreciate the craftsmanship and tradition behind one of Mexico’s most famous brands.

A short 30-minute stop at the Mirador del Tequila provides breathtaking views of the agave fields that stretch across the landscape. Here, visitors can snap photos of the scenic vistas and enjoy the fresh mountain air. The Extreme Swing—a popular photo attraction—adds an adrenaline rush and a fun, social media-ready moment.
This viewpoint combines stunning scenery with a bit of adventure, making it a favorite for those wanting dramatic photos and a taste of excitement during the day.
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After the stops at factories and the mirador, the tour offers about one hour of free time in the Pueblo Mágico of Tequila. Visitors can walk the colorful streets, browse local craft shops, and take photos of the historic portals and main square. Many enjoy sampling more tequila or picking up souvenirs like handcrafted crafts or bottles of their favorite spirit.
This relaxed period allows for personal exploration and a chance to soak in the authentic vibe of this charming town.

One aspect appreciated by participants is the opportunity to personalize the route. While the scheduled stops are fixed, there’s room for adjustments to suit individual preferences—whether that means more time at a particular location or additional photo stops. The tour’s private nature ensures a tailored experience, away from large crowds.

The tour involves walking through town streets, factory tours, and scenic viewpoints. While not explicitly detailed in the data, the stops are generally accessible for most visitors comfortable with short walks and standing during factory visits and viewpoints.
This private tour emphasizes a more artisanal and exclusive experience, especially with the visit to Tequila Selecto—a rare opportunity to see craft tequila production. The inclusion of the La Rojeña Factory offers a historical perspective, while the Mirador del Tequila provides photo-worthy moments and a dash of adventure with the Extreme Swing.
The private transportation and customizable route are ideal for those who prefer a more intimate, flexible exploration, and the group discount option adds value for larger parties.
While the tour is praised for its highlights, some reviews mention that explanations at stops, especially at the factories, can be brief. Visitors should be prepared for a straightforward visit rather than an in-depth educational experience. Also, the tour does not include lunch or alcoholic beverages outside tastings, so plan accordingly.
This tour suits inquiring spirits enthusiasts who want to see real tequila craftsmanship, enjoy scenic views, and take memorable photos. It also appeals to those who prefer private, flexible experiences over crowded group tours. It’s ideal for visitors with a full day to dedicate from Guadalajara and who appreciate a mix of cultural, scenic, and flavorful highlights.
The Private Full-Day Tour to Tequila offers a balanced look into Mexico’s iconic spirit, blending factory visits, scenic views, and town exploration. While explanations at certain stops may be light, the overall experience delivers a genuine taste of tequila culture with personalized service. The inclusion of artisanal tequila tastings and the chance to try the Extreme Swing makes it a distinctive choice.
Best suited for spirits lovers, photographers, and those seeking a private, flexible day trip, this tour provides a practical, enjoyable way to discover the heart of Tequila in Jalisco.
“I think the tour is too simple they don't explain. They're just dropping you off at the places and not giving you a bigger explanation. They took u…”
What is the price of the tour?
The tour costs $190 per person, including private transportation, guided factory visits, tastings, and scenic stops.
How long does the tour last?
The entire experience lasts approximately 5 to 6 hours, starting at 9:30 am with pickup included.
What stops are included?
The stops are Tequila Selecto de Amatitán, Fabrica La Rojena, Mirador del Tequila, and free time in the Pueblo Mágico of Tequila.
Is transportation provided?
Yes, the tour includes private, air-conditioned transportation from Guadalajara.
Are meals included?
No, the tour does not include breakfast or lunch; visitors can plan to eat before or after the tour.
Can I customize the route?
Being a private tour, there is flexibility to personalize the route to suit preferences.
What should I wear or bring?
Comfortable walking shoes are recommended, and bringing a camera is a good idea for photos at the mirador and town.
Is the tour suitable for all ages?
Most travelers can participate, but those comfortable with walking and standing will enjoy the experience most.
Are there any restrictions or limitations?
The tour is non-refundable and cannot be changed once booked, so plan accordingly.
How do I book this tour?
Reservations can be made through the booking provider, with most bookings made 8 days in advance.