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Discover Amsterdam with a private 3-hour guided tour for up to 4 people, led by a knowledgeable local guide, covering must-see sights and secret spots.
Exploring Amsterdam in just three hours becomes a personalized adventure with this private guided tour, led by Jan Noordman. Priced at $267.04 per group (up to 4 people), this experience offers a flexible and intimate way to see the city’s highlights, from iconic landmarks to hidden corners. The tour is perfect for those who want an authentic, local perspective, with the option to extend up to 6 hours for a deeper dive.
This tour stands out for its focus on “Gezelligheid,” a uniquely Dutch concept of cozy togetherness, which guides the experience beyond typical sightseeing. With pickup offered and a mobile ticket, it’s designed for maximum convenience. While the tour covers many highlights, it also promises some surprises and secret places that you wouldn’t find on your own—a feature highly praised by previous participants.


Jan Noordman leads this private tour, bringing a warm, knowledgeable, and adaptable approach. Known for his friendly and considerate manner, Jan is praised for his ability to tailor the route to the group’s interests and physical needs. His storytelling style combines humor, anecdotes, and historical facts, making each stop engaging and informative.
Travelers appreciate his flexibility, especially when schedules change or special requests arise. Whether showing you the iconic Dam Square or taking a detour to a quiet alleyway, Jan’s local insight turns a simple walk into a memorable journey. His familiarity with the city’s secrets and landmarks ensures that each guest feels well cared for and informed.
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The tour kicks off at Dam Square, home to some of the city’s most famous sights. You’ll see the Royal Palace, which is an architectural highlight, and the war memorial, both standing prominently in the square. This spot also serves as a gathering place for modern day protests and demonstrations, which Jan shares stories about, adding a contemporary touch to your visit.
Spending around 15 minutes, this stop provides a perfect introduction to Amsterdam’s history and lively atmosphere. It’s a good spot for photos and to get a feel for the city’s bustling central hub. The free admission makes it an accessible starting point for your exploration.
Just nearby, De Bijenkorf offers a taste of high-end shopping with top brands on the main level. Jan often shares personal stories about his visits here, including enjoying tea and apple pie with family.
Spending about 15 minutes, this stop provides a glimpse into Amsterdam’s shopping culture, blending luxury and tradition. While it’s primarily a retail experience, it also reflects the city’s sophisticated side, making it a worthwhile quick stop for fashion enthusiasts or those curious about local upscale life.

The Beurs van Berlage is an important historical site, known as the world’s first stock exchange. Originally established to facilitate trade for the East Indies Company, this building played a crucial role in making Amsterdam wealthy. It’s recognized as the birthplace of the modern stock exchange and offers a visual history of Dutch commerce.
Spending 15 minutes here, you’ll learn about the origins of share trading and how this site contributed to the city’s prosperity. It’s a compact but fascinating stop that connects Amsterdam’s past with today’s financial markets.

The Red Light District or De Wallen, is one of the city’s most famous and continuously evolving neighborhoods. Jan guides you safely through this area, explaining how its character has shifted over the decades.
In around 15 minutes, you’ll hear about its history, current social dynamics, and ongoing changes. This stop provides a balanced, respectful perspective, emphasizing its cultural significance beyond the stereotypes. It’s an essential part of understanding Amsterdam’s open-minded spirit.
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Nieuwmarkt, once the medieval city entrance with a drawbridge, now hosts a lively square dominated by The Waag, a 15th-century building. This stop captures a sense of Amsterdam’s past as a fortified city.
In about 15 minutes, Jan shares stories about the square’s history and its vibrant present. The area still feels connected to its medieval roots, with lively cafes and markets, offering a charming blend of old and new.

The Rembrandthuis is a beautifully preserved house where Rembrandt lived most of his life. While tickets to the famous Rembrandt Museum can be hard to get, this house provides an intimate glimpse into his life and work.
Spending around 15 minutes, Jan guides you through the rooms, sharing stories about the artist’s life, his techniques, and his influence. It’s an excellent alternative for art lovers and a peaceful retreat from the busy city streets.

The Staalmeestersbrug is one of Amsterdam’s most recognizable bridges, offering a stunning view of the canal and surrounding buildings. Jan emphasizes the changing character of this spot, which often attracts crowds for photos.
This 15-minute stop allows visitors to appreciate how the view of the bridge contrasts with the cityscape. Jan’s personal insights help you understand why this spot is so popular and photo-worthy, making it a highlight for many.
The Bloemenmarkt is a unique market floating on the water, serving as a floral showcase for locals and travelers alike. Jan notes that as a local, he often overlooks the market’s special charm, but for visitors, it’s a colorful and sensory-rich experience.
Spending 15 minutes here, you can browse a variety of flowers and bulbs, and enjoy the vibrant atmosphere. It’s a lively stop that captures the city’s love for flowers and outdoor markets.
Begijnhof is a peaceful courtyard tucked in the heart of the city, surprisingly quiet amid Amsterdam’s busy streets. Jan describes it as an oasis of calm where medieval houses and a small church create a serene atmosphere.
In around 15 minutes, you can wander through this tranquil spot, enjoying its history as a residence for beguines—lay religious women. It’s perfect for a quiet break and offers a different perspective on the city’s layered history.
This impressive residence, currently home to Mayor Femke Halsema, showcases Amsterdam’s civic and architectural history. Jan points out its significance and the role it plays in city governance.
Spending 15 minutes, visitors get a glimpse of the city’s political heart and the elegant architecture that characterizes many of Amsterdam’s official buildings. Though the interior isn’t open to the public, its exterior view is worth noting.
While tickets for the Anne Frank House require advance booking, Jan offers an outside view and insights into its history. The house’s exterior remains a powerful symbol of resilience and remembrance.
In about 15 minutes, this stop provides context around the house’s significance and its place in Amsterdam’s landscape, without entering the building itself.
The Negen Straatjes or 9 Little Streets are known for boutique shops, artisan goods, and unique finds. Jan highlights that this neighborhood offers items you won’t find elsewhere, making it ideal for shopping enthusiasts.
Spending 15 minutes here, visitors can browse for souvenirs, jewelry, or fashion, and enjoy the charming atmosphere. It’s a lively area that reflects Amsterdam’s creative spirit.
The tour departs from a location convenient for pickup, with the possibility of modifications, such as additional hours for more sights or tailored routes based on interests. The experience is designed for groups up to 4 people, ensuring personalized attention and flexibility.
With moderate physical fitness recommended, the tour involves walking through busy streets and attractions. Jan’s attentiveness makes it accessible for people with varying mobility levels, and service animals are permitted.
This 3-hour private tour offers a balanced mix of must-see landmarks, hidden gems, and local insights into Amsterdam’s culture and history. The focus on “Gezelligheid” and authentic stories makes it more than just sightseeing—it becomes a genuine connection to the city.
The tour’s strength lies in Jan’s personable approach, extensive knowledge, and ability to adapt to your interests. The possibility to extend the experience up to 6 hours allows for a deeper exploration if desired.
While some may find the pace brisk, the overall experience is praised for its intimacy, depth, and the opportunity to see the city through a local’s eyes. It’s especially suited for those who appreciate a personalized, relaxed introduction to Amsterdam’s treasures.
“Jan gave us an interesting overall tour of Amsterdam. We felt it was a touch haphazard but its possible we werent clear about our interests. That…”
Is this tour suitable for people with limited mobility?
Yes, the tour is designed to be accessible for those with moderate physical fitness. Jan is attentive to individual needs and can accommodate mobility considerations.
Can I customize the tour route or extend the duration?
Absolutely. The tour can be adjusted between 3 and 6 hours, and modifications are welcomed to focus on specific interests or areas.
What sights are included in the standard 3-hour experience?
Highlights include Dam Square, Red Light District, Rembrandt House, Staalmeestersbrug, Bloemenmarkt, Begijnhof, and the Negen Straatjes.
Are tickets included for popular sites like the Anne Frank House?
No, tickets for the Anne Frank House are not included and must be booked separately in advance. The tour provides an outside view and context.
What makes this tour unique?
Its focus on “Gezelligheid”, personalized storytelling, and insider secrets make it stand out, ensuring a warm, authentic introduction to Amsterdam.
Is there a cancellation policy?
Yes, full refunds are available if canceled at least 24 hours before the start. Cancellations within 24 hours are non-refundable.