Cartagena: Visit a liquor factory with tasting and transfers from Alicante

Key Points

• Learn how Licor 43 is crafted at the Casa Licor 43 Experience Center in Cartagena.
• Enjoy a guided tour of the distillery, museum, and production process, led by expert guides.
• Taste Licor 43 in three ways: neat, on the rocks, and in a signature cocktail.
• Relax with a coffee and cocktail tasting at Café del Experiencia, overlooking Cartagena’s hills.
• Includes convenient transfers from Alicante, with pickup and drop-off options at six locations.
• Small group size limited to 8 participants ensures personalized attention.

You can check availability for your dates here:

Discover the Origins of Licor 43 in Cartagena

This tour focuses on Licor 43, a legendary Spanish liqueur that has been produced in Cartagena for over 75 years. The journey begins with a comfortable van ride from Alicante, taking about an hour along the scenic Mediterranean coast. Once in Cartagena, you head to Casa Licor 43, the heart of the brand’s production.

Inside, you’ll find an audiovisual presentation that tells the story of Licor 43’s evolution from a secret recipe to a global favorite, enjoyed in more than 60 countries. The experience offers a perfect blend of history, craftsmanship, and taste, making it ideal for those interested in both tradition and innovation.

Tour of the Licor 43 Museum and Distillery

The core of the experience is a guided walkthrough of the museum and distillery. Expert guides explain each step in the creation of Licor 43, emphasizing the careful selection of about 43 natural ingredients including citrus, herbs, and vanilla.

During this 1.5-hour tour, visitors observe the production process, from the initial mixing to aging, which results in the liqueur’s distinctive golden hue and smooth flavor. The aromatic environment, filled with citrus and vanilla scents, enhances the understanding of what makes Licor 43 unique.

Tasting Licor 43 in Multiple Styles

Following the tour, the focus shifts to a guided tasting session designed to awaken your senses. You will sample Licor 43 neat, on the rocks, and mixed into a cocktail. This highlights the liqueur’s complex flavor profile, which pairs well with both classic and creative drinks.

The guides share fun insights about cocktail culture and suggest the best ways to enjoy Licor 43 at home, adding practical tips for enthusiasts. This tasting experience is both informative and enjoyable, making it clear why Licor 43 remains a favorite worldwide.

Relaxing Coffee and Cocktail Experience at Café del Experiencia

After the tasting, you relax at Café del Experiencia, which offers stunning views of Cartagena’s hills. Here, you can sip a signature cocktail or try “Café Asiático”, the region’s most famous coffee blend made with espresso, condensed milk, brandy, and Licor 43.

This cozy setting provides the perfect spot to reflect on the sensory journey, enjoying a delicious regional coffee or cocktail. The atmosphere combines scenic beauty with a relaxed vibe, making the conclusion of the tour especially memorable.

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Shopping for Exclusive Licor 43 Merchandise

Before heading back, visitors have time to browse the boutique, where they can purchase special editions of Licor 43, elegant glasses, and gourmet gifts that are exclusive to the distillery. This offers a tangible keepsake of the experience and a chance to take home a piece of Spanish craftsmanship.

The return trip features panoramic views of the coast, providing a scenic backdrop for reflection on the day’s discoveries. The whole experience lasts approximately 3.5 hours, fitting easily into a half-day trip from Alicante.

Convenient Transfers with Multiple Pickup Points

This tour departs from six locations: Santa Pola, La Marina, Quesada, San Fulgencio, Torrevieja, and Zenia Boulevard, making it accessible for many travelers. The transport is a comfortable red van operated by Paella Travel, with English-speaking drivers and guides in uniform.

The group size is limited to 8 participants, ensuring a more personalized experience. Pickup and drop-off are included, simplifying logistics and allowing travelers to focus on the experience.

Fully Guided Tour with Expert Guides

The entire experience is fully guided, with knowledgeable guides leading the tours and tastings. They explain the history, ingredients, and production techniques clearly, making the experience engaging and informative.

The guides’ expertise enhances understanding of the craftsmanship behind Licor 43, adding depth to the tasting and museum visits. This tour is perfect for those who appreciate detailed explanations and personalized attention in small groups.

Practical Details and Booking Flexibility

The tour offers free cancellation up to 24 hours in advance, providing peace of mind. Reserve now and pay later to keep your plans flexible, with no upfront cost. The duration of 3.5 hours makes it easy to combine with other activities or sightseeing in Cartagena or Alicante.

Travelers should note that the tour is not suitable for pregnant women, people with certain health conditions, or individuals under 17 years old. It is accessible only to those who can handle the walking and standing involved in the museum tour and tasting.

Summary: An Engaging Dive into Licor 43’s Heritage

This tour offers a well-rounded experience of Licor 43, blending history, craftsmanship, and flavor in a small-group setting. The visit to the Casa Licor 43 distillery provides insights into the production process that are rarely available to the public.

The guided tastings and scenic views at Café del Experiencia enhance the experience, making it both educational and enjoyable. The inclusion of transfers from Alicante adds convenience, especially for those not based in Cartagena.

While it is focused on Licor 43, the tour’s emphasis on tradition and quality craftsmanship makes it appealing to liquor enthusiasts and culture lovers alike. This experience offers a unique look at Spanish distilling heritage with the comfort of a small, fully guided group.

Frequently Asked Questions

How long is the tour?
The tour lasts approximately 3.5 hours, including transfers, guided tour, and tasting.

Where does the tour start?
It departs from six locations near Alicante: Santa Pola, La Marina, Quesada, San Fulgencio, Torrevieja, and Zenia Boulevard.

What is included in the tasting?
You will taste Licor 43 neat, on the rocks, and in a cocktail, plus enjoy coffee and a signature cocktail at Café del Experiencia.

Can I buy souvenirs at the distillery?
Yes, the boutique offers exclusive editions of Licor 43, glasses, and gourmet gifts.

Is the tour suitable for children?
No, the tour is not suitable for those under 17 years old.

What should I wear?
Comfortable clothing suitable for walking and standing during the museum and distillery tour.

Are there any restrictions?
Yes, no smoking, alcohol consumption in the vehicle, or mobility devices that are not foldable are allowed onboard.

Is this tour accessible for people with health conditions?
It is not suitable for pregnant women, people with heart problems, wheelchairs, or medical conditions listed in the restrictions.

How do I book?
Reservations are available with free cancellation up to 24 hours before the tour. You can reserve now and pay later.

What makes this tour stand out?
The combination of an in-depth look at Licor 43’s heritage, a scenic location overlooking Cartagena, and personalized guidance in a small group make this experience memorable and engaging.

You can check availability for your dates here: More Great Tours Nearby