Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Explore Florence with a private, personalized food tour featuring 6-8 tastings, visits to local markets and family-run spots, led by passionate guides.

This private and personalized food tour in Florence offers a genuine taste of the city’s culinary scene, priced at $153.54 per person and lasting approximately 3 hours. It is designed for those who want more than just the usual tourist fare, with the opportunity to explore local-loved spots that most visitors overlook.
The tour departs from Piazza di Santa Maria Novella, and can be tailored to your specific culinary interests. It features visits to family-run businesses, markets, and local eateries, providing a well-rounded experience that combines sightseeing with authentic tasting opportunities. The tour’s ability to adapt to individual preferences makes it a flexible choice, especially for foodies eager to discover Florence’s true flavors.
While the tour offers generous tastings enough for a hearty meal, it’s primarily a walking experience with limited transportation, mainly on foot. It’s best suited for those with moderate mobility and a curiosity for local food traditions. Bookings are typically made 44 days in advance, reflecting its popularity among travelers seeking personalized, intimate culinary journeys.
Prefer personalized experiences? Here are other private options we've covered in Florence

The tour begins at Piazza di Santa Maria Novella, a central location easily accessible by public transport. For convenience, hotel pick-up is available upon request, especially for those staying in the city center. The experience is exclusively for your group, offering an intimate atmosphere without the presence of strangers.
The walking itinerary covers highlights and lesser-known places across Florence’s historic areas. While primarily a walking tour, public transport might be used if necessary, but the focus remains on exploring on foot. The tour is suitable for most travelers, including those with mobility considerations, thanks to its manageable pace.

The tour’s first stop is the famous Sant’Ambrogio Market, which has been serving locals for over 150 years. Surrounded by Florence’s so-called gourmet ghetto, this market provides a lively, authentic atmosphere where vendors sell fresh produce, cheeses, and other regional specialties. As part of the private experience, the specific vendor visits may vary, offering a fresh perspective on this historic market.
Walking past this bustling location sets the tone for the day, giving insight into Florence’s food culture beyond tourist hotspots. The market visit offers an excellent opportunity to observe and experience local food habits firsthand.

A highlight of this tour is the chance to visit family-run small businesses like Alessi, a family-owned wine bar and deli. Here, you can enjoy a drink and appetizers, which might include regional wines, cheeses, or cured meats, depending on personal interests. The guide facilitates a personalized experience, selecting spots that align with your preferences.
Another tasting stop involves Florence’s popular flatbread called schiacciata, which is a typical Tuscan street food. You’ll sample this simple yet flavorful flatbread topped with salt and oil, savoring it in the charming setting of Borgo Pinti street, adding to the local vibe. The stops are designed to give a well-rounded taste of regional specialties.

The tour concludes with a visit to the well-loved La Strega Nocciola Gelateria Artigianale in Scandicci, where you can indulge in creamy Italian gelato. Known for its quality craftsmanship, this gelateria provides a sweet finish to the culinary journey. Tasting the gelato here is a true highlight, especially for those who appreciate authentic Italian desserts.
The gelato stop offers a chance to relax and reflect on the flavors experienced throughout the tour while enjoying the local atmosphere of Scandicci, a suburb just outside Florence’s center.
While in Florence, here are other experiences we've covered

Participants receive 6 to 8 food tastings and 2 drinks as part of the package. The sampling spans 2 to 3 eateries, ensuring generous portions that often feel like a complete meal. The included drinks can be alcoholic or soft, adding a casual, convivial touch to the tasting.
The focus on quality and authenticity makes each stop memorable, with opportunities to try regional specialties in settings favored by locals. The guide’s knowledge enriches each tasting with stories and context about Florence’s food heritage.

The tour is led by passionate local guides, with reviews highlighting Marilisa and Gianmarco for their friendliness, knowledge, and engaging storytelling. They tailor the experience based on your culinary interests, encouraging tasting new things and sharing interesting insights about Florence’s culture and food traditions.
This private experience allows for a relaxed pace and personalized attention, which many find enhances the enjoyment and educational value of the tour. The guides’ warmth and expertise are key reasons why this tour consistently earns high praise.

The 3-hour duration balances sightseeing with tasting, providing enough time to explore without feeling rushed. The tour offers multiple start times to fit different schedules, making it flexible for personal plans. Since it is a private experience, it can be customized for special requests or particular interests, including dietary restrictions.
The pace is manageable for most, with a focus on engaging conversation and savoring each bite. The pacing and personalization ensure that the experience feels relaxed and tailored to your preferences.
At $153.54 per person, this experience offers good value considering the included tastings, drinks, and personalized attention. Since it’s booked 44 days in advance on average, early planning is recommended to secure a spot, especially during peak seasons.
The tour is also flexible in cancellation, offering free cancellation up to 24 hours in advance. This policy provides peace of mind for travelers planning their Florence itinerary.
This food-focused tour is ideal for foodies, those interested in local culinary traditions, or travelers seeking an authentic Florence experience beyond the main tourist spots. Its personalized approach and small-group setting make it suitable for couples, families, or small groups wanting a deeper connection with Florence’s food scene.
Since the stops are curated to reflect local favorites, it’s especially perfect for visitors who enjoy tasting regional specialties and learning about local food culture from passionate guides.
The Eat Like A Local In Florence: Private & Personalized tour offers a balanced mix of sightseeing, tasting, and storytelling, making it an enriching experience for anyone eager to understand Florence through its food. The private nature and customizability stand out, providing a tailored journey that adjusts to your preferences.
While it involves walking and moderate mobility, the tour’s relaxed pace and engaging guides make it a rewarding choice for most guests. The inclusion of local markets, family-owned businesses, and a top gelateria ensures an authentic taste of Florence’s culinary soul.
This tour provides exceptional value for those wanting a memorable, personalized introduction to Florence’s food traditions, especially when booked well in advance.
“Marilisa was very friendly and outgoing. She customized the food experience to our taste. She encouraged us to try new things and was very knowledg…”
How long is the tour?
The tour lasts approximately 3 hours, offering enough time for multiple tastings and sightseeing.
Where does the tour start and end?
It begins at Piazza di Santa Maria Novella and concludes at the same location, making it easy to access by public transport or walk back to your accommodation.
Are dietary restrictions accommodated?
While specific dietary accommodations are not detailed, the tour is private and customizable, allowing guides to tailor the experience to your needs.
Is this tour suitable for children or travelers with mobility issues?
Most travelers can participate, but since it involves walking, those with mobility considerations should consider their comfort level.
What is included in the price?
The price covers 6-8 food tastings, 2 drinks, a private guided walking experience, and hotel pick-up if requested.
Can I cancel the tour?
Yes, there is free cancellation up to 24 hours in advance, providing flexibility if your plans change.