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Discover Tequila on the José Cuervo Express with this 11-hour tour from Guadalajara, including distillery visits, cultural stops, and tequila tastings for $191.65.

The Express Dawn tour offers an engaging journey into the heart of Jalisco’s tequila heritage, departing from Guadalajara for a full day of exploration at $191.65 per person. This 11-hour experience combines scenic train travel, cultural insights, and hands-on activities, making it ideal for those interested in both history and the production of tequila.
The adventure begins aboard the José Cuervo Express train, where alcoholic beverages and Mexican appetizers are served during the ride, setting a lively tone before arriving in Tequila. The tour includes visits to Juan Beckmann Gallardo Cultural Center, La Rojena distillery, and the agave fields, with ample free time to enjoy the town and its gastronomy. While it does not include meals, the tour’s highlights and included tastings make it a well-rounded experience for enthusiasts and curious travelers alike.

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The tour kicks off at Av. Circunvalación Agustín Yáñez 11 in Guadalajara at 9:00 am. Passengers board the iconic José Cuervo Express train, where the journey itself becomes a highlight. During the ride, you’ll find exclusive cocktails prepared with Jose Cuervo tequila, and Mexican appetizers are served, providing an authentic flavor experience as you take in the scenic landscapes of Jalisco.
The train’s atmosphere offers a relaxed way to start the day, blending scenic views with culinary delights. This combination of comfort and entertainment sets the tone for what’s to come, making the journey as memorable as the stops.

The tour’s first stop is the Juan Beckmann Gallardo Cultural Center, where art, traditions, and pre-Hispanic pieces are displayed. Visitors gain insights into Mexico’s cultural richness through exhibits that reflect Tequila’s history and heritage.
This 20-minute guided tour is included in the ticket price, offering an accessible introduction to the local culture. It allows visitors to appreciate the depth of Tequila’s roots before moving on to the production side of things at the distillery.

A key highlight of the tour is the guided visit to La Rojena, the oldest distillery in Latin America. Over 30 minutes, the guide explains each stage of tequila production, from the fermentation process to bottling.
This in-depth look at Fabrica La Rojena offers an authentic view of Jose Cuervo’s heritage and the craftsmanship involved. It’s a chance to see traditional methods still in use and understand why this distillery remains a cornerstone of tequila history.

After the distillery tour, the group enjoys three hours of free time in Tequila, a Magic Town famous for its vibrant streets and gastronomy. Visitors can walk among colorful buildings, sample local tapas, or simply soak in the lively atmosphere.
This period offers flexibility, so guests can choose where to eat or shop, or visit local artisans. It’s an ideal window to connect with the town’s authentic charm without feeling rushed.

Back in Tequila, the tour includes a 45-minute Mexican show at the Jose Cuervo Forum. The performance provides entertainment rooted in Mexican culture, with music and dance reflecting the spirit of Tequila.
This lively showcase complements the cultural theme of the day, giving visitors a taste of traditional Mexican entertainment in a vibrant setting.

A special part of the tour is the one-hour visit to the agave fields, where a jimador demonstrates how to cut agave with expert precision. Following this, there’s music, dancing, and Mexican activities celebrating the tequila culture.
This segment offers a hands-on experience that highlights the agave’s importance in tequila-making and provides an authentic look at local traditions. The lively atmosphere enhances appreciation for the craftsmanship and cultural significance of these fields.

After a full day, the tour concludes with a comfortable bus ride back to Guadalajara, ending at El Mante 8502. The return journey allows for reflection on the day’s highlights, with the scenic views of Jalisco still in sight.
The tour’s pacing balances active and leisure moments, making it manageable even for those new to tequila or cultural tours. The group size is capped at 124 travelers, ensuring a lively but organized experience.
The tour starts at 9:00 am from Casa Cuervo EDISA in Guadalajara and does not include meals, giving guests the freedom to explore local eateries during free time. The tour price covers transportation, tastings, and all included visits, making it a convenient all-in-one package.
Confirmation is provided upon booking, and the tour is accessible for most travelers. Since the cancellation policy is non-refundable, guests should plan accordingly, knowing the full cost upfront.
This tour suits those interested in tequila production and Mexican culture, especially if they enjoy guided tours combined with scenic train rides. The cultural demonstrations and tastings appeal to those eager to learn about tequila’s heritage, while the free time in Tequila provides a relaxed opportunity to explore at their own pace.
It’s also ideal for visitors with an interest in history, art, and local traditions, offering a comprehensive look at the town, the distillery, and the agave fields.
The Express Dawn tour offers a well-rounded exploration of Tequila’s culture, production, and scenery, all within an 11-hour day. The combination of train travel, cultural visits, and hands-on activities creates a memorable experience without feeling overly rushed.
While the tour does not include meals, the free time in Tequila and the included tastings add significant value. The guided insights into tequila’s history and traditional practices make this a rewarding outing for enthusiasts and curious visitors.
This tour provides a comprehensive introduction to Jalisco’s iconic spirit and its cultural backdrop, making it a solid choice for anyone eager to combine education with leisure.
Is the tour suitable for all ages?
Yes, most travelers can participate, but the tour is best suited for those interested in culture and tequila production.
Are food options available during free time in Tequila?
The tour does not include meals, but guests are free to explore local eateries and sample gastronomy during their free time.
What is included in the tour price?
The price covers train transportation, alcoholic beverages, Mexican appetizers, visits to Juan Beckmann Gallardo Cultural Center, La Rojena distillery, the show at Jose Cuervo Forum, and the agave fields experience.
How long is the train ride?
The exact duration of the train journey isn’t specified, but the entire tour lasts approximately 11 hours.
Is the tour accessible for travelers with mobility issues?
Most travelers can participate, but specific mobility considerations should be checked directly with the provider.
Does the tour run rain or shine?
Weather-related policies aren’t specified, so travelers should prepare for outdoor segments regardless of conditions.
Can I purchase souvenirs during the tour?
While not explicitly mentioned, the free time in Tequila likely provides opportunities to buy local crafts and souvenirs.
What is the cancellation policy?
This experience is non-refundable and cannot be modified once booked.