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Discover Italy's top car factories and museums on this full-day Bologna tour visiting Ferrari, Lamborghini, and Pagani, including optional driving experiences.
Exploring Italy’s legendary automotive factories and museums becomes a seamless adventure with the Ferrari Lamborghini Pagani Factories and Museums Tour from Bologna. Priced at $511.66 per person and lasting approximately 8 hours, this tour provides access to three of the most iconic stops in Emilia Romagna’s Motor Valley: Ferrari Museum, Lamborghini Museum and Factory, and Pagani Museum and Factory. It’s an excellent choice for car enthusiasts eager to see the vehicles and learn about their history without the hassle of organizing individual visits.
The tour offers pickup services, making transportation hassle-free, and features guided visits with knowledgeable staff, alongside optional driving experiences. While the price is on the higher end, reviews consistently praise the quality of the guides, the museums, and the lunch. It’s ideal for those wanting an immersive day into Italy’s automotive craftsmanship, but note that factory visits are managed directly by the manufacturers, which can occasionally lead to limited access or last-minute changes.


The Ferrari Museum is a highlight of this tour, located just 300 meters from the Ferrari Factory. Here, visitors find a rotating collection of about 40 prestigious Ferrari models, alongside trophies, awards, and photographs documenting Ferrari’s racing triumphs. The Victory Hall showcases World Championship cars from 1999 to 2008, with 110 trophies and helmets from nine World Champions like Villeneuve and Berger.
The museum’s proximity to the factory allows for a comprehensive visit that includes exhibits on Ferrari’s racing history and the chance to experience an F1 simulator—an upgrade that many reviews highlight as a favorite part of the experience. The admission is included, and the visit typically lasts around 1 hour.
While the Ferrari factory isn’t part of this tour, the museum alone offers a compelling look at Ferrari’s legacy and craftsmanship, especially for fans of racing or iconic Italian cars.
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In Sant’Agata Bolognese, the Lamborghini Museum and Factory stand as a testament to the brand’s bold design and engineering. The museum features a vast collection of classic and modern supercars, like the Miura S, Countach S, Espada, and the Sesto Elemento. Visitors get to see exhibition cars and learn about Lamborghini’s innovative design and production techniques.
The factory tour focuses on the Urus SUV production line, offering insight into Lamborghini’s mass production alongside bespoke vehicle craftsmanship. When available, the tour includes a Lamborghini test drive, where you can drive through streets of Sant’Agata Bolognese after a brief instructional session. This optional experience is recorded and you receive a video of your drive, a popular feature noted in reviews.
The Lamborghini visit lasts around 1 hour 30 minutes, with the museum admission included. Visitors often praise the guides’ knowledge and the chance to see such luxury supercars up close.

The Pagani Factory delivers an exclusive peek into the design and craftsmanship behind the Huayra, Zonda, and the upcoming Utopia. The factory tour reveals the process of building supercars featuring carbon fiber construction, allowing visitors to see the laying up of carbon fiber molds and assembly of these extraordinary vehicles.
The Pagani Museum showcases the artistic side of automotive design, with detailed displays of the models in production and under construction. This stop is especially appreciated for its hands-on insight into supercar manufacturing, making it a must-see for enthusiasts who value artistic engineering.
The duration is roughly 1 hour 30 minutes, and admission is included. Since factory visits are managed directly by Pagani, they can sometimes be subject to last-minute changes, but the overall experience remains highly rated.

A notable highlight of this tour is the lunch arrangement, set at a countryside restaurant. Many visitors praise the quality of the meal, describing it as plentiful and of Michelin-standard. The lunch complements the automotive sightseeing perfectly, providing a relaxing break amid the day’s busy schedule.
The restaurant’s location and service receive positive notes, making it an appreciated part of the experience. This well-organized meal offers a chance to enjoy authentic Italian homemade pasta and regional specialties.

The tour departs from Bologna, with pickup services at hotels, train stations, or the airport. The transfer is in an air-conditioned vehicle, ensuring a comfortable journey through the Emilia Romagna countryside.
Group size is kept small—maximum 15 travelers—which helps maintain a personalized, less hurried experience. Many reviews appreciate the friendly, knowledgeable guides like Giancarlo, who go out of their way to make the day enjoyable and informative.

One of the main attractions for car lovers is the opportunity to drive a Ferrari or Lamborghini during the tour, either on the street or on a track. These experiences are upgrade options that must be booked in advance. Plus, the F1 simulator experience provides a race-track feeling that many reviews describe as thrilling and fun.
The videos of the drives are shared afterward, adding a memorable keepsake. While these extras entail additional costs, the enthusiasts find them well worth the investment.

The itinerary is efficiently organized, starting early at around 8:30 am. The stops are spaced out to ensure enough time at each location without feeling rushed. Some feedback indicates that the tour can feel slightly quick at the factories, but this is balanced by the depth of information and the quality of the exhibits.
Most reviews agree that the experience is well worth the price, especially considering the high quality of guides, museums, and food. The small group size enhances the personalized feel, with many commenting on the friendly, knowledgeable staff.

Factory visits are subject to factory schedules and availability, managed directly by the manufacturers. As a result, some tours may be limited or slightly altered. For example, Lamborghini supercar production might not be visible if a new model is in development, and last-minute cancellations could occur.
The tour price is relatively high, but reviews suggest that the experience justifies the cost, especially for those with a strong passion for Italian supercars. The length and depth of the experience** make it suitable for serious car aficionados or those eager to see Italy’s auto craftsmanship firsthand.
This tour offers a comprehensive look at Italy’s automotive icons—Ferrari, Lamborghini, and Pagani—within a well-organized, 8-hour journey. The guided factory and museum visits are complemented by optional driving experiences and a high-quality lunch. It’s a premium experience with small group intimacy and expert guides that many reviews praise.
While factory access can sometimes be limited or subject to schedule changes, the overall value lies in exclusive behind-the-scenes insights and up-close views of legendary vehicles. It’s best suited for serious car enthusiasts or fans of Italian engineering, looking for a full day of luxury and history in Motor Valley.
“The guide was very nice and friendly. The tours were amazing. I would definitely recommend this to a friend.”
Is this tour suitable for children?
Yes, the tour is accessible to most adults and children, with standard factory visits designed for general audiences. Special exclusive visits can be requested for a more tailored experience.
Do I need to book the driving experiences in advance?
Yes, the drive and simulator upgrades must be reserved well in advance to ensure availability. They are optional but highly praised extras.
What is included in the tour price?
The admission tickets for the Ferrari, Lamborghini, and Pagani museums are included, along with guided tours, lunch, and transportation. The driving experiences are paid separately.
Can I cancel the tour if my plans change?
Yes, cancellations are free up to 24 hours before the start, with a full refund. Cancellations made less than 24 hours prior are not refunded.
What should I wear or bring?
Comfortable shoes are recommended. If you plan to drive or try the simulator, inform the tour provider in advance to prepare the necessary arrangements.
How long is the entire tour?
The experience lasts about 8 hours, beginning early in the morning and returning in the late afternoon.
Are the factory visits always available?
Factory visits depend on factory schedules and availability, managed directly by the manufacturers. Occasionally, factory tours may be limited or unavailable.
Is this tour good for someone not deeply into cars?
Yes, the museum visits and lunch can be enjoyed even by those with a casual interest, though the factory tours are more suited to dedicated enthusiasts.
What are the main highlights of this tour?
The Pagani Factory, Lamborghini Museum, and Ferrari Museum stand out as the most praised attractions, with guides’ knowledge and luxury cars making the experience memorable.
Would you recommend this tour?
Absolutely, especially for car lovers wanting an up-close look at Italy’s automotive legends in a small group setting with optional driving experiences and a delicious countryside lunch.