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Explore Florence’s historic center, legends, and hidden stories on this small-group tour. Discover iconic sites, sample gelato, and learn fascinating tales in 3 hours.
Discover Florence’s Hidden Stories and Iconic Landmarks on a Small-Group Tour for Just $44.41
This 3-hour guided tour of Florence’s historic center offers an engaging way to see the city’s most famous sights while hearing intriguing stories and legends. Designed for small groups of up to 10 people, the tour provides a personalized experience that emphasizes local insights, amusing anecdotes, and a deeper understanding of Florence’s cultural tapestry. With a reasonable price of $44.41 per person, it’s a great choice for those who want an intimate, informative exploration without the crowds.
The tour is conducted only in Italian, led by a dedicated licensed local guide who ensures you get detailed commentary at each stop. It’s especially suited for curious travelers eager to uncover Florence’s lesser-known tales alongside its iconic monuments. Keep in mind, the tour does not include inside visits to monuments, but the guide’s storytelling makes every stop vivid and memorable.


This tour begins in front of Piazza Santa Maria Novella, a central location in Florence. From here, the guide welcomes the group and gives a brief introduction to the city’s history and legends. The start point’s accessibility makes it easy to reach from many parts of Florence, and it sets the tone for an enriching walk through the city’s streets.
The meeting spot is convenient, and the guide is prepared with headphones for groups larger than 5, ensuring everyone can hear the commentary clearly. Starting at this lively square also allows for immediate immersion into Florence’s vibrant atmosphere.
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The first highlight is the Santa Maria Novella parfum factory, which has been producing fragrances for over 800 years. The guide leads a 40-minute visit to this historic workshop, where you get to observe the craftsmanship behind Florence’s famous perfumes. The visit offers insight into both ancient and modern fragrance techniques, making it a fragrance lover’s delight.
No inside monument visits are included in the tour, but this stop provides an intimate look at a city treasure that has been part of Florence’s identity for centuries. The perfume factory’s long history and aromatic environment set a fragrant tone for the rest of the walk.

After the perfume stop, the group passes briefly by Palazzo Antinori, a historic Renaissance palace, before heading toward Piazza del Duomo. Here, the guide spends about 45 minutes discussing Florence’s architectural marvels, including Giotto’s Bell Tower and Brunelleschi’s Dome.
While inside the cathedral or the bell tower isn’t part of the tour, the guide vividly describes their significance and stories, making the exterior views and nearby sculptures come to life. Passing by these monuments, visitors gain an appreciation for Florence’s artistic achievements and medieval engineering.

The tour then moves to Piazza della Signoria, where Palazzo Vecchio dominates the square. The guide shares dramatic stories about the Medici family, adding a layer of intrigue to the historical architecture. This piazza is a focal point of Florence’s political history, and hearing about its past adds depth to the sightseeing.
A walk through the square reveals impressive statues and sculptures, with some stories touching on the power struggles and cultural influence of Florence’s ruling families. The guide’s storytelling enhances the experience beyond just viewing statues and palaces.
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Next, the group walks along the Galleria degli Uffizi area, enjoying the lively street life and artistic ambiance. Although inside the Uffizi is not included, the guide points out notable details around the gallery, enriching your understanding of Florence’s art scene.
The walk culminates at the Ponte Vecchio, where the iconic shops and bridges provide perfect photo opportunities. The guide encourages capturing selfies and offers tips for the best views of the Arno River, making this a highlight for social media photos.

The Mercato del Porcellino is the next stop, where visitors can play their luck and rub the bronze boar’s nose for good fortune. The guide explains its tradition and significance, offering a fun moment in the tour.
Finally, the group arrives at Piazza della Repubblica, the lively heart of Florence’s old town. Here, the guide points out great spots for an aperitivo with scenic views, perfect for relaxing after the walk. This spot also serves as a fitting end to the three-hour exploration, leaving guests with recommendations for enjoying Florence’s vibrant nightlife.

The tour starts outdoors in front of the church at Piazza Santa Maria Novella, making it easy to find and accessible. The duration is 3 hours, and the tour is scheduled at various times depending on availability. The group size is limited to 10 people for an intimate experience, and headphones are provided for groups larger than five to ensure clear narration.
While the tour does not include inside visits to monuments, the guide’s detailed descriptions help paint a vivid picture of Florence’s historic sites. The tour ends back at the starting point, so transportation or further plans are easily arranged afterward.

What sets this tour apart is its focus on stories, legends, and anecdotes that bring Florence’s history to life. Led by a licensed local guide, the tour offers a personalized insight into Florence’s most iconic sights, along with lesser-known details like the long-standing perfume tradition and local markets.
The small group size and Italian-language narration create an authentic, unhurried environment, perfect for travelers who enjoy cultural storytelling. The gelato tasting en route adds a sweet touch, connecting Florence’s culinary legacy with its visual and historical riches.

This small-group walk offers a rich, story-driven introduction to Florence’s core landmarks. It’s ideal for travelers who appreciate local legends, historical anecdotes, and authentic experiences over crowds or inside monument visits. The €44.41 price point makes it accessible, and the 3-hour duration is well-paced to cover the essentials.
While it doesn’t include inside visits, the engaging guide’s narration compensates with vivid descriptions and entertaining stories. The visit to the perfume factory and the market stops give this tour a distinctive flavor, making it more than just a sightseeing walk.
If you’re eager to discover Florence’s hidden stories and iconic sights in a relaxed, intimate setting, this tour offers a memorable and informative experience perfect for curious visitors.
“Elena was a great guide, she customized the tour to match our specific interests and offered us deep and exciting insights about the history and cu…”
Does this tour include inside visits to monuments?
No, the tour does not include inside visits; it focuses on outdoor sights and storytelling.
What language is the tour conducted in?
The tour is held exclusively in Italian.
How many people are in each group?
Groups are limited to 10 participants, ensuring a personalized experience.
Is the tour suitable for children?
Since the tour is in Italian and focuses on stories and legends, it’s best suited for those comfortable with the language and interested in cultural tales.
What is the price of the tour?
The cost is $44.41 per person.
What’s included in the tour?
The tour includes a visit to the Santa Maria Novella perfume factory, stops at key landmarks, and headphones for groups over 5.
How long does the tour last?
It lasts approximately 3 hours.
Where does the tour finish?
The tour concludes back at Piazza della Repubblica.
Can I cancel this tour?
Yes, you can cancel up to 24 hours in advance for a full refund.
Is this tour good for those interested in Florence’s legends?
Absolutely, the guide shares amusing stories and legends that add depth to the city’s historical sites.