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Discover Florence’s culinary charm on a 4-hour San Lorenzo Market food and wine tour with a local guide, sampling regional specialties in the historic center.

This 4-hour food and wine tour in Florence offers a flavorful journey through the city’s culinary traditions, led by a knowledgeable local guide. Priced at $105.54 per person, the tour is recommended to be booked about 63 days in advance and features visits to 7 different spots across the historic center, including the famous San Lorenzo Market. Starting at 11:00 am from Piazza dell’Unità Italiana, it provides a rich taste of Tuscany’s food culture, making it a perfect choice for first-time visitors eager to get acquainted with local flavors.
The tour is designed for those who want to combine sightseeing with tasting authentic regional dishes and wines. The group is small, capped at 15 travelers, which ensures a personal experience. While it doesn’t include hotel pickup, the meeting point is well-connected by public transportation. With positive reviews and a high recommendation rate, this tour balances fun, education, and delicious bites, ideal for food lovers and curious explorers alike.

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The tour kicks off at Piazza dell’Unità Italiana, where the guide introduces the day’s itinerary and provides a warm welcome. From there, it moves to Mercato Centrale, Florence’s central market, where visitors wander among fresh food stalls, sampling an array of local ingredients. The market buzzes with activity, offering an authentic glimpse of Florentine daily life and an array of flavors.
Next, the group visits Basilica di San Lorenzo, delving into the history of the de’ Medici family, whose influence shaped Florence’s Renaissance grandeur. The guide shares insights into the area’s architecture and the family’s historical significance, enriching the experience beyond food.
A key highlight is the outside view of Cattedrale di Santa Maria del Fiore, the grand Florence cathedral with its impressive dome. While entry isn’t included, the sight of the cathedral complex from the outside is breathtaking and offers plenty of photo opportunities. The nearby Baptistery and Bell Tower add to the majestic ambiance of the city’s most famous religious site.
The route continues through the charming piazzas of Florence’s historic core, where outdoor food markets once flourished. Walking these streets, the guide explains how the city’s locations have historically been hubs for Florentine cuisine and daily shopping.

Throughout the tour, seven different stops provide tastings of regional dishes. These include fresh pasta, local meat dishes, and hearty soups, each prepared with seasonal ingredients. Visitors also sample vegetable side dishes, known locally as ‘contorni’, which perfectly complement the main courses.
An iconic part of the experience is the visit to a Florentine ‘vineria’, where bite-sized samples of cheese and olives are paired with Tuscan wines. The guide explains wine-making techniques and the unique characteristics of different Tuscan wine regions, adding depth to the tasting experience.

A major focus of the tour is San Lorenzo Market, one of Florence’s best-known food markets. Visitors explore vibrant stalls offering regional specialties, fresh produce, and artisanal products. This lively environment captures the spirit of Florentine food culture and provides fresh ingredients that have been part of local traditions for generations.
The market visit allows for a relaxed, immersive tasting experience, where participants learn about how seasonal ingredients influence Tuscan cuisine. This stop leaves many with new insights into the region’s culinary practices and an appetite for further exploration.
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Guides like Martina and Patrizia, praised for their passion and knowledge, lead the tour with enthusiasm. Their storytelling about local recipes, traditions, and food history makes the experience engaging and educational. They respond well to questions, creating an interactive atmosphere that enhances understanding of Tuscany’s rich culinary landscape.
The guides also provide practical tips, such as suggestions for scenic day trips into the Tuscan countryside, making the tour valuable beyond just the tasting experience itself.

The tour concludes in Piazza Santa Croce, home to Florence’s stunning Franciscan church. This open square is one of the city’s most beautiful, perfect for soaking in Florence’s vibrant street life and architecture. The guide shares insights into the basilica’s art and history, rounding out the culture.
From here, visitors can continue exploring Florence’s historic streets or head to nearby cafes and gelaterias, where the day’s culinary adventures inspire further tasting.

This tour departs at 11:00 am from Piazza dell’Unità Italiana and does not include hotel pickup or drop-off. The average booking time is about 63 days in advance, reflecting strong interest and popularity. The tour is suitable for most travelers, including children who are accompanied by adults. Vegetarians can be accommodated with prior notice, but the tour does not cater to vegan, gluten-free, or dairy-free diets.
The tour runs rain or shine, allowing flexibility regardless of weather. The small group size ensures an intimate experience and personalized attention from the guide.
What sets this tour apart is its combination of culinary tastings, cultural storytelling, and visits to iconic Florence sites. The focus on regional specialties paired with local wines offers a comprehensive taste of Tuscany’s food heritage. The inclusion of the San Lorenzo Market gives an authentic feel of Florence’s daily food culture, and the well-informed guides make the experience both educational and fun.
Review ratings of 4.7 out of 5, based on 20 reviews, highlight the consistency of positive experiences, especially regarding the guides’ knowledge and the variety of tastings. The tour balances delicious food, engaging storytelling, and sightseeing, making it an enriching addition to any Florence itinerary.
This tour works best for those who want to learn about Florence’s culinary traditions while tasting regional dishes and wines. It’s ideal for first-time visitors, food lovers, and culturally curious travelers who appreciate a small-group setting. The tour’s pacing allows for a relaxed yet comprehensive experience, perfect for those who want to combine sightseeing with authentic flavors.
While it is accessible for most, those with dietary restrictions should notify in advance, as vegan, gluten-free, and dairy-free options are not available on this tour.
This well-rated, 4-hour culinary adventure in Florence offers an engaging way to discover the city’s food and wine culture. From exploring the San Lorenzo Market to tasting Tuscan specialties at carefully chosen venues, the experience enriches understanding of Florence beyond its famous art and architecture.
The small group size and knowledgeable guides make this tour stand out, providing personal insights and practical tips. Its reasonable price, combined with a diverse itinerary and authentic tastings, makes it a worthwhile addition to any Florence trip, especially for those eager to eat better and learn more about Tuscany’s culinary roots.
“This was a fun whirlwind tasting tour with a great guide (Lorenzo) who showed some great places to us. He also gave us a great tip for a beautiful …”
Is this tour suitable for vegetarians?
Vegetarian options can be accommodated if advised in advance. However, the tour cannot cater to vegan, gluten-free, or dairy-free diets.
What is included in the price?
The price covers a local guide, several food tastings, visits to San Lorenzo Market, and alcoholic and soft drinks.
Where does the tour start and end?
It begins at Piazza dell’Unità Italiana and ends at Piazza Santa Croce in Florence.
Can I cancel the tour?
Yes, free cancellation is available up to 24 hours before the tour start time for a full refund.
Is the tour suitable for children?
Children can participate if accompanied by an adult, but no specific age restrictions are mentioned.