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Discover the world's largest and oldest tequila factory in this 9-hour tour from Guadalajara, including tastings, visits to artisanal and global production sites, and a walk through Tequila town.
The From Guadalajara to Cuervo: World’s Largest Tequila Factory tour offers an in-depth look at Mexico’s most famous spirit, making it a compelling choice for those interested in learning about tequila’s history, production, and culture. This 9-hour journey departs from Guadalajara, taking visitors to the José Cuervo distillery, recognized as the largest and oldest tequila factory on the planet. The tour provides a mix of guided explanations, hands-on tastings, and cultural stops, all designed to turn participants into tequila experts.
While the tour emphasizes comprehensive education and the chance to taste tequila directly from aging barrels, it’s worth noting that the reviews highlight some communication issues for English speakers. The guides speak both Spanish and English, but not all stops offer equally clear English explanations. This tour is best suited for those eager to explore tequila’s production process and visit the iconic factory but might be less ideal for travelers expecting a fully English-guided experience.


This tour begins with pickup from Guadalajara, with transportation provided via a Withe Van. The exact pickup time varies between 9:30 and 10:45 AM, based on your hotel or Airbnb location, and the tour includes coordinating via WhatsApp for smooth scheduling. The entire experience lasts around 9 hours, giving travelers a full day to enjoy tequila, scenery, and culture without feeling rushed.
Participants are required to pay a small eco-fee less than a dollar at the tequila factory, a standard environmental contribution. The tour offers free cancellation up to 24 hours in advance and allows booking with pay later options to keep your plans flexible.
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The core highlight of this tour is the visit to Fábrica La Rojeña, the world’s largest and oldest tequila factory. The factory is located in Tequila town, known as a Pueblo Mágico for its picturesque streets and agave fields. The guided tour here lasts about 1 hour, during which visitors learn the distillation techniques that make tequila Mexico’s pride.
One of the exclusive experiences at Cuervo is tasting tequila straight from aging barrels, giving a genuine feel of the spirit’s maturation process. The factory’s history and production methods are explained in detail, helping guests appreciate the craftsmanship behind each bottle.

The tour includes visits to two tequila factories with contrasting approaches. One focuses on artisanal processes, highlighting traditional techniques that preserve regional authenticity. The other factory demonstrates mass production designed to meet international demand. This comparison offers a well-rounded perspective on the diversity of tequila making, from handcrafted to industrial.
Visitors will see distillation methods used in each setting, providing insight into flavor differences and production philosophies. The experience aims to educate and enlighten about what makes tequila unique and how different factories approach the craft.

A major draw of this tour is the double tequila tasting, which includes sampling different types of tequila. The highlight is the opportunity to drink tequila directly from barrels in the oldest winery, an experience rarely available elsewhere.
Participants get to appreciate the flavors that develop during aging, observing the nuances that set different tequilas apart. The tasting is a practical, sensory part of the tour that helps turn attendees into tequila connoisseurs.
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Beyond the factories, the tour offers a window into local culture. The stop at Cantaritos el Güero is notable as the place where giant Cantaritos, the region’s traditional beverage, originated. Visitors can see the size and spectacle of this regional specialty, adding a fun and authentic touch to the day.
The tour also includes a photo stop at Amatitán, a town close to the distilleries, providing scenic views of blue agave fields and traditional architecture. These stops foster a deeper appreciation of the landscape and community that sustain tequila production.

Midway through the tour, a lunch at Mariscos el Carnal lasts about 1.5 hours. The restaurant offers fresh seafood and regional dishes, giving participants a chance to relax and enjoy authentic Mexican cuisine. This break is well-placed for recharging before continuing with factory visits and cultural exploration.

This tour is wheelchair accessible, making it available for a wider range of visitors. The schedule is paced to balance factory tours, cultural stops, and leisure time, with some stops like Cantaritos el Güero lasting around 1 hour. The overall experience is designed to be informative and engaging without feeling rushed.

While the tour provides valuable insights into tequila, reviews note that English-speaking guests may encounter some challenges. Some guides primarily speak Spanish, and not all stops offer extensive English explanations. Guests should be prepared for some language barriers and may need to clarify or ask for additional details.
The tour’s 9-hour duration includes transportation, touring, tasting, and breaks, so travelers should be comfortable with a full day of activity.

This tour offers a thorough exploration of tequila’s production, history, and cultural significance, centered around the José Cuervo distillery. The opportunity to taste tequila directly from barrels is a standout feature, especially for enthusiasts curious about the maturation process.
However, communication clarity could be improved, especially for English-speaking participants, and the pacing may feel lengthy for some. It’s ideal for those eager to dive into tequila culture and see the world’s largest factory, willing to accept some language limitations.
This experience provides a solid, educational look at tequila with memorable moments, particularly if visiting Tequila town and learning about regional traditions appeals to you.
Is the tour suitable for non-Spanish speakers?
Yes, the tour offers English guidance, but some reviews indicate that not all stops are fully explained in English. Be prepared for potential language barriers.
How long does the tour last?
The total duration is approximately 9 hours, including pickups, factory visits, cultural stops, and lunch.
What is included in the tasting?
Participants enjoy a double tasting of different tequilas, with the highlight being drinking directly from barrels at the Cuervo factory.
Is transportation provided?
Yes, pickup from Guadalajara is included, with Withe Van transportation. Timing depends on your accommodation location.
Can I cancel this tour?
Yes, free cancellation is available up to 24 hours in advance.
Is the tour accessible for wheelchair users?
Yes, the tour is wheelchair accessible.
What should I wear or bring?
Comfortable clothing, camera, and an interest in tequila are recommended. Some walking is involved during factory tours and cultural stops.
Are there any additional fees?
You will need to pay a small eco-fee at the tequila factory, costing less than a dollar.
Where does the tour visit?
Stops include Fábrica La Rojeña, Cantaritos el Güero, Amatitán, and a lunchtime stop at Mariscos el Carnal.
Can I expect bilingual guides?
Guides speak both Spanish and English, but not all explanations are provided in full English at every stop.
This Tequila Factory tour from Guadalajara offers a comprehensive, if occasionally challenging, look at the world’s most iconic spirit. It appeals most to those eager to see the production process firsthand and experience local traditions in a full-day format.
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