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Discover Latvia's Jurmala and Kemeri National Park on this full-day private tour, featuring beaches, open-air museum, swamp trails, and wildlife spotting.

This full-day private tour in Latvia offers an engaging blend of cultural sights and natural landscapes, all from the comfort of a dedicated guide. For $318 per group of up to three, travelers depart from Riga to experience Jurmala’s colorful wooden villas, relax on Majori beach, and trek through Kemeri National Park’s swamp trails. The tour’s carefully curated itinerary balances relaxed beach time, cultural exploration, and nature walks—making it ideal for those seeking variety in a single day.
What sets this tour apart is its thoughtful inclusion of hands-on activities like rope-making workshops and the chance to observe the carnivorous Sundew plant thriving in the bog. With a private guide and hotel pickup, it offers personalized attention coupled with flexible pacing. While the tour does not include food and drinks, it provides ample opportunities to enjoy local sights and natural scenery without feeling rushed.
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The tour begins with a hotel pickup in Riga, setting the stage for a full day exploring Latvia’s unique coastal resort town of Jurmala. Known for its curative mud, mineral waters, and pine forests, Jurmala offers more than just beach views. Its 25-kilometer white-sand Majori beach is perfect for sunbathing and swimming, with calm waters and scenic surroundings.
Travelers will appreciate the opportunity to walk along Jomas Street, one of the oldest streets in Jurmala, lined with colorful villas and heritage wooden architecture. The Open Air Museum showcases over 2,000 exhibits illustrating fishermen’s life from the 19th and 20th centuries, including fishing boats, anchors, and wooden vessels. This stop imparts a tangible sense of local history, perfect for those interested in Latvian traditions.

The Jurmala Open Air Museum is a highlight, offering a 40-minute immersive look at Latvia’s fishing culture. Visitors can see heritage structures and learn about fishermen’s work from the past. The museum includes a fisherman’s court and several outdoor exhibits that showcase traditional wooden architecture and fishing equipment.
A practical and engaging activity included is rope-making and net-matching workshops, which allow visitors to try their hand at traditional crafts. The exhibition of fishing boats and wooden motor vessels offers additional insight into the maritime livelihood that shaped the region. This stop provides a captivating glimpse of local craftsmanship and history.

Following the museum visit, the tour takes visitors to Lielupe Beach for a 30-minute walk. This stretch of beautiful coastline invites relaxation, with white sand and gentle waves ideal for a quick stroll or just soaking in the seaside atmosphere.
Next, a 30-minute stop at a watchtower offers panoramic views of the coast and surrounding pine forests. This vantage point provides excellent opportunities for photos and offers a broader perspective on the scenic landscape of Jurmala and its natural environment.
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A 45-minute walk along Jomas Street allows for leisurely exploration of Jurmala’s lively center. The street is lined with shops, cafes, and historical wooden villas, giving a vibrant yet relaxed feel. Visitors can browse local boutiques or simply enjoy observing the blend of architectural styles and local life.
The tour includes a lunch break at Kafejnica “Kri”, where a 1-hour stop features typical Latvian cuisine or international options in a cozy setting. This is a good chance to rest and recharge before heading into the natural parts of the trip.
After lunch, the journey shifts focus to Kemeri National Park, a famous swamp area with raised bogs and diverse birdlife. The bog walk lasts roughly 1 hour, with options to choose between a short or long boardwalk. The trails are accessible and designed for visitors to observe sulphurous mineral waters and bog flora up close.
A standout feature is the chance to spot the Sundew, a carnivorous plant with long tentacles and glistening drops, adapted to trap insects. Birdwatchers will note species like the wood sandpiper and white wagtail, adding to the natural appeal of the area. The unique mineral springs bubbling beneath the surface highlight the geothermal activity that makes the bog different from typical wetlands.

This private tour includes hotel pickup and drop-off, making logistics straightforward. The driver speaks English and Russian, ensuring smooth communication. The tour is designed for a relaxed pace, with plenty of time at each stop to explore or simply enjoy the scenery.
Because food and drinks are not included, travelers should consider bringing snacks or purchasing local treats during the stops. Comfortable shoes are recommended, especially for the walking and trail sections.

What truly makes this tour attractive is the combination of cultural insights and natural beauty. The visit to Jurmala’s wooden heritage sites and fishing museum appeals to history buffs, while the swamp trail walks and birdwatching in Kemeri National Park attract nature lovers.
The workshops add a tactile dimension, turning sightseeing into an interactive experience. The guide’s expertise and friendly demeanor, as noted in reviews, enhance the overall experience, making it both informative and enjoyable.
This full-day private tour in Latvia offers a balanced mix of cultural exploration and natural discovery. It provides a manageable itinerary for those wanting to see Jurmala’s iconic architecture, relax on Majori beach, and explore Kemeri’s unique bog environment.
The cost of $318 includes all transportation, guide service, and organized visits—making it a convenient and enriching choice for small groups. The activities appeal to travelers who appreciate hands-on experiences, scenic walks, and learning about local traditions.
While the tour does not include meals, it offers flexible opportunities for dining and enjoying Latvia’s culinary offerings. For nature lovers and those interested in cultural heritage, this day trip offers a well-rounded snapshot of Latvia’s coastal and natural sites.
Is this tour suitable for children or elderly travelers?
Yes, the tour is designed to have a relaxed pace, with accessible trail options and activities suitable for a range of ages.
What should I bring for the swamp trail walk?
Comfortable shoes are recommended, as well as weather-appropriate clothing, given the outdoor nature of the trails.
Are there opportunities to buy souvenirs during the tour?
While specific shopping stops are not listed, Jurmala’s streets have shops where local crafts and souvenirs can be purchased during the walk along Jomas Street.
Can I choose between the short or long bog trail?
Yes, the Kemeri Bog walk offers options for either a short or a longer trail, depending on your preference and stamina.
Is food included in the tour price?
No, food and drinks are not included, but a stop at a local café is part of the itinerary.
How does the guide enhance the experience?
The English-speaking driver and knowledgeable guides help explain the sights, share insights about Latvian culture, and assist during activities like the rope-making workshop.