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Experience Italy’s top supercar brands with this full-day tour from Bologna, visiting Lamborghini, Ferrari, and Pagani factories, museums, plus a gourmet lunch.

This Lamborghini Ferrari Pagani Tour offers a chance to explore Italy’s renowned Motor Valley in just one day. Priced at $497.43 per person, the tour provides an 8 to 9-hour experience that includes visits to the Lamborghini, Ferrari, and Pagani headquarters, with privileged access to museums and factories. It departs from Bologna, starting early at 8:30 AM, and features luxury transportation via a Mercedes van, ensuring comfort throughout the day.
What makes this tour stand out is its comprehensive itinerary, which combines factory tours and museum visits with local cuisine, making it ideal for automotive enthusiasts who want a deep dive into Italy’s automotive craftsmanship. An added plus is that the tour guarantees departure, with all taxes and fees included, giving peace of mind for travelers seeking a well-organized day. However, the Lamborghini factory tour is an optional upgrade, available upon request, which may suit those interested in a more hands-on experience.
Planning more time in Bologna? We've covered other experiences worth considering.

The tour begins at Burger King in Piazza delle Medaglie d’Oro, 6, Bologna at 8:30 AM. This central location allows easy access via public transportation or taxi. The day concludes back at the same meeting point, making it straightforward to plan your day without the hassle of complex logistics.
The Lamborghini Museum makes an exciting first stop, where more than 20 cars showcase the brand’s journey. Expect to see iconic models such as the Miura, Countach, and the Urus, among others. This museum offers a glimpse into Lamborghini’s evolution, highlighting both historic and modern models.
A fifty-minute factory tour is available as an optional upgrade. It takes visitors through assembly stations and ends at the upholstery atelier, where the craftsmanship behind each hand-built Lamborghini is on full display. The tour’s flexibility allows guests to choose this more detailed experience if they wish.
Next, the Ferrari Museum in Maranello presents over 50 cars, including F1 cars and road models like Michael Schumacher’s F2004. The exhibit covers Ferrari’s technological advances and racing successes from the early 1950s to today.
An entire section is dedicated to Enzo Ferrari’s life, enriching the experience with stories of the founder and the brand’s legacy. The museum also features a changing exhibition—as of June 2019, displaying Landmark Ferrari Hypercars—making each visit potentially unique. Official merchandise is available for purchase, allowing fans to take home a memorabilia piece.

The Pagani Museum showcases about 10 cars, including Zonda and Huayra models. Visitors tour the factory, observing hand-building processes that emphasize luxury and craftsmanship. The factory environment resembles a typical Italian piazza, emphasizing attention to detail in every component.
Fans see the entire process of creating luxury exotic cars as works of art, from the start of assembly to the final testing phase. Like the other stops, the Pagani experience includes official merchandise for sale, allowing a tangible memory of this exquisite Italian brand.

Throughout the day, guests are accompanied by an English-speaking personal assistant, ensuring clear explanations and smooth transitions between stops. The small group size of up to 7 travelers fosters a more personalized experience, with plenty of opportunities for questions and photo stops.
A highlight of this tour is the generous 4-course lunch, served with authentic Bolognese recipes. The meal offers a true taste of local cuisine, providing a satisfying break amid the high-octane day of automotive exploration.
All transfers are handled via a shared, air-conditioned Mercedes van, with max 7 passengers per vehicle, facilitating a comfortable and intimate experience. The tour is guaranteed to depart, regardless of group size, and all taxes and fees are included, simplifying the booking process.
While the main itinerary covers the museums, the Lamborghini factory tour is optional and available upon request as a “GOLD option”. This allows enthusiasts to add an extra 45-minute tour directly through MotorStarsTour, subject to availability, enhancing the educational aspect of the Lamborghini experience.
High praise centers on the organized and knowledgeable guides, specifically mentioning Alessandra and Cosimo for their professionalism and friendliness. The detailed Lamborghini factory tour is frequently noted as a major highlight, providing insider insights into the car’s assembly process.
Guests appreciate the relaxed pace and the plenty of time at each location, making the experience feel luxurious but unrushed. The authentic lunch is also a repeated positive, offering a true taste of Bologna. The tour’s small group size ensures a personalized atmosphere, avoiding the crowds typical of larger tours.
This Lamborghini Ferrari Pagani Tour delivers a comprehensive look at Italy’s most famous supercar brands, perfectly suited for car enthusiasts seeking an immersive, all-in-one experience. The combination of museum visits, factory tours, and local cuisine creates a well-rounded day of discovery.
While the Lamborghini factory tour is optional, many will find the museum visits alone already impressive. The small group size and professional guides enhance the overall experience, making it a reliable choice for those wanting an in-depth look into Italy’s automotive craftsmanship.
This tour is best suited to those who appreciate luxury cars and are eager to learn about the technological and artistic aspects of Italy’s automotive history. The price reflects the premium access and high-quality service—a worthwhile investment for dedicated car aficionados.
“We had a great time on this tour of Motor Valley. There was time to enjoy each iconic manufacturer location and enjoy a relaxing lunch. It was a d…”
Is the Lamborghini factory tour included in the price?
No, the Lamborghini factory tour is an optional upgrade available upon request for an extra charge.
How long does the entire tour last?
The full-day experience lasts approximately 8 to 9 hours, starting at 8:30 AM and ending back in Bologna.
What is included in the price?
The tour includes museum visits, privileged entrance, luxury transportation, an authentic 4-course lunch, and all taxes and fees.
Are there any age restrictions?
Most travelers can participate; specific physical requirements are not detailed, but the tour involves walking through factories and museums.
Can I book this tour if my group is larger than 7?
The tour is guaranteed to depart with a maximum of 7 guests per group; for larger groups, inquire through MotorStarsTour for possible arrangements.
Is the tour suitable for non-English speakers?
Tours are operated in English only, making it ideal for English-speaking guests.
Can I visit the Lamborghini factory?
Yes, the factory visit is available upon request as part of the GOLD option, subject to availability and additional costs.
What makes this tour different from others?
It combines factory access, museum visits, and local cuisine in a small-group, personalized setting, all departing from Bologna, which is convenient for travelers staying there.
What should I bring?
Comfortable shoes for walking, a camera for photos, and an appetite for authentic Bolognese cuisine.
How far in advance should I book?
Most bookings are made around 63 days in advance, reflecting high interest and demand for this experience.