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Explore London's iconic department stores and streets on a 2-hour guided tour, ending with an optional traditional afternoon tea at Fortnum & Mason.

The London: Department Stores Tour with Optional Afternoon Tea offers a compact yet comprehensive experience of London’s iconic retail landscape. Priced at $164.87 per group (up to 7 people), this private guided tour lasts approximately 2 hours and covers some of the most famous shopping destinations in Greater London. You’ll visit flagship stores like Burberry and Hamleys, stroll along the lavish Regent Street, and learn about historic stores such as Liberty and Fortnum & Mason.
The tour’s highlight is the optional afternoon tea at Fortnum & Mason, renowned as the Queen’s Grocery. While this addition is not included in the base price, it offers a quintessential British experience, making the tour appealing for those who appreciate shopping combined with a touch of tradition. The tour suits travelers eager to explore London’s retail history and scene without committing to a full day or large group size.
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This tour begins at the Palladium building at the end of Argyll Street, placing you right in the heart of London’s shopping district. The meetup is straightforward, and the tour concludes back at the same point, making it easy to continue exploring or head to other attractions. Since it’s a private group, the experience feels personalized and flexible.
Participants should wear comfortable walking shoes because the tour involves moderate walking along busy streets and shopping areas. There’s no included hotel pickup or drop-off, so plan accordingly if you are staying nearby. The tour runs in multiple languages, including English, Italian, and French, which broadens accessibility for international visitors.

The tour kicks off at Oxford Street, a shopping hub with over 300 stores. It’s renowned for its wide variety of brands and lively atmosphere. Walking along Regent Street, you’ll admire one of London’s most lavish roads, lined with historic and luxury stores. The guide points out iconic British flagships such as Burberry and Hamleys, which have become landmarks in their own right.
This stretch offers a blend of luxury shopping and cultural history. The Regent Street area also showcases architecture and design that reflect London’s vibrant retail heritage. The guide provides insights into what makes these stores and streets special, making this part of the tour particularly engaging for fashion and shopping enthusiasts.
Next, the tour visits Savile Row, internationally famous for bespoke tailoring. This street is known for royal connections, with members of the royal family ordering their formal outfits here. While exploring, you’ll learn how tailoring houses have maintained a tradition of craftsmanship since the 19th century, keeping Savile Row a symbol of luxury British tailoring.
Though the tour does not include fittings or shopping, the guide shares stories about the storied history of Savile Row, adding depth to your understanding of London’s fashion scene. This stop provides a glimpse into the artisan skills that underpin London’s reputation as a global style capital.
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The tour also highlights Liberty, a luxury department store established in 1875 by Sir Arthur Liberty. Known worldwide for its art-inspired designs, Liberty stands out for its artistic and cultural connections. The guide emphasizes how Liberty has become a symbol of British craftsmanship and design, making it a must-visit historic store.
Visitors get to appreciate Liberty’s distinctive Tudor-style architecture and its curated selection of luxury brands. The insights into Liberty’s history enrich the shopping experience with stories of its influence on fashion and art.
Walking down Carnaby Street, visitors explore a street famous for its vintage fashion boutiques and vibrant history. During the 1960s, Carnaby was at the heart of Swinging London, favored by rock stars like the Beatles, Rolling Stones, and Jimmy Hendrix.
Today, Carnaby continues to be a trendsetting destination, blending historic charm with modern fashion. The guide shares anecdotes about the street’s role in London’s cultural evolution, making it a lively stop for those interested in music, style, and history.
The tour concludes at Fortnum & Mason, affectionately called Queen’s Grocery. This storied luxury department store opened in 1707 and has long been associated with royal warrants and high-quality British products. The afternoon tea experience, available as an optional upgrade, offers a quintessential British culinary tradition, with the option to book in advance at Fortnum & Mason or the Ritz Hotel.
While afternoon tea is not included in the base tour price, many find it a fitting finale to a day of exploring London’s shopping heritage. The tea experience features delicate sandwiches, scones, and pastries, served with a selection of tea blends.

The tour is designed for small private groups, providing a personalized experience with a knowledgeable local guide. The live tour guides speak English, Italian, and French, accommodating a range of visitors. Since the tour is 2 hours long, it offers a compact overview, ideal for those with limited time but who want a meaningful introduction to London’s retail history.
Participants should be prepared for moderate walking and dress comfortably, especially during changing weather conditions. The tour also emphasizes that shopping expenses are not included, so budget accordingly if planning to make purchases.
Priced at $164.87 for a group of up to 7, this tour offers a private experience that balances cost and intimacy. The reservation process allows for free cancellation up to 24 hours in advance, and the pay later option adds flexibility for travelers uncertain of their plans.
While the afternoon tea is optional and requires advance booking due to high demand, the tour itself provides a well-structured itinerary that highlights London’s most significant shopping streets and stores efficiently.
This tour is perfect for fashion lovers, history buffs, and those who appreciate fine craftsmanship. It suits visitors who prefer a guided, intimate experience over wandering independently. The short duration makes it ideal for travelers with tight schedules, while the private group setting ensures a more tailored experience.
The emphasis on iconic stores and historic streets makes it especially appealing for first-time visitors eager to get a snapshot of London’s retail culture.
The London: Department Stores Tour with Optional Afternoon Tea delivers a focused and informative look into London’s retail scene, combining famous flagship stores, historic streets, and a traditional tea experience. The private guide enhances the visit with engaging stories and personalized attention, making it a good choice for those seeking a luxury yet accessible introduction to London’s shopping history.
While the tour duration is limited to 2 hours, the carefully curated stops ensure you gain a meaningful understanding of London’s retail landmarks. The optional afternoon tea adds a classic touch of British culture, elevating the experience for those who wish to indulge.
This tour offers excellent value for those wanting an insider’s perspective on London’s most celebrated shopping streets and stores, especially for fashion enthusiasts and culture lovers.
Is the afternoon tea included in the tour price?
No, the afternoon tea at Fortnum & Mason is an optional upgrade and not included in the base price. It can be booked in advance if desired.
Where does the tour start and end?
The tour begins at the Palladium building at the end of Argyll Street and ends back at the same meeting point.
How long does the tour last?
The tour duration is approximately 2 hours, making it a quick yet rundown of London’s shopping streets and flagship stores.
What languages are available for the guide?
The live tour guides are available in English, Italian, and French.
Is this tour suitable for people with mobility issues?
Participants should wear comfortable walking shoes; the tour involves a moderate amount of walking across busy streets and shopping districts.