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Discover Martina Franca’s wine and local products with this 1.5-hour tasting tour, visiting a historic winery, sampling regional wines and delicacies.

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This tour starts with a visit to a long-established winery in Martina Franca, located within the scenic landscape of the Itria Valley. The winery’s age and tradition are highlighted as part of the experience, allowing visitors to discover the secrets of local wine production. The guide explains vineyard cultivation and bottling methods, emphasizing the region’s rich enology.
You’ll walk through the vineyard and surrounding land, which features olive oil trees and dry-wall stones, creating a picturesque setting. The scenery alone makes the visit worthwhile, as you take in the vast landscape and rolling hills typical of Apulia.
The core of this experience is the tasting of three local wines, carefully selected to showcase regional varieties. These wines are accompanied by typical local delicacies, giving a well-rounded taste of Apulia’s culinary traditions. The tasting is described as multisensory and immersive, perfect for those eager to appreciate regional flavors in an authentic environment.
While some reviews mention a wish for more elaborate local products, the tasting includes olives and bruschetta, which are simple but traditional staples. For wine lovers, of course, the focus remains on the quality and character of the wines themselves.
Throughout the tour, you are treated to scenic panoramic views of the land, offering excellent photo opportunities. The landscape features olive groves and vineyards, providing a quintessential Apulian backdrop that enhances the tasting experience.
More Great Tours NearbyThe guide leads you through the history and production techniques of the winery, sharing stories about the region’s wine-making traditions. This educational component adds depth to the tasting, making it more than just a casual sip—it’s an opportunity to learn about the local wine culture.
The tour begins with guests being advised to arrive 15 minutes early at the designated meeting point. The activity ends back at the same location, ensuring a convenient experience for travelers. The small group size and professional guide help create an intimate and informative atmosphere.
This experience is wheelchair accessible, making it suitable for guests with mobility needs. The booking process allows for free cancellation up to 24 hours in advance, and the option to reserve now and pay later offers flexibility for planning.
While the experience receives a strong overall rating of 4.1/5, some reviews note that they would have preferred to taste more elaborate or diverse local products beyond olives and bruschetta. However, the focus on regional wines and the scenic vineyard setting compensates for this for most visitors.

This tour is ideal for wine enthusiasts and those interested in regional traditions, offering a balanced combination of education, tasting, and scenic beauty. The affordable price and moderate duration make it accessible for a wide range of visitors.
The focus on learning about local wine-making and enjoying three authentic wines means guests leave with both knowledge and a memorable taste. The guides’ expertise and the beautiful vineyard setting elevate the experience beyond a simple tasting.
Travelers who appreciate wine and regional food will find this experience rewarding. It’s particularly suited for those who want a short, relaxed activity that combines culture, scenery, and tasting. Guests with mobility considerations will appreciate the wheelchair accessibility.
At $55.80, the tour offers a genuinely local experience that highlights the best of Apulia’s wine and landscape. The small group and professional guidance ensure a personal and informative visit. While some may wish for a broader range of local products, the focus on wine and scenic views makes this a solid choice for a brief, authentic taste of Martina Franca.
“Very well done, we would have liked to taste more elaborate local products in order to discover them, rather than olives and bruschetta, but that s…”

What is included in the tour?
The tour includes a visit to a historic winery and vineyard, wine tasting of three local wines, and typical local products such as olives and bruschetta.
How long does the experience last?
The activity lasts approximately 1.5 hours.
Is the tour suitable for mobility-impaired guests?
Yes, the tour is wheelchair accessible.
What languages are available for the guide?
The guide speaks English and Italian.
Can I cancel my booking?
Yes, you can cancel up to 24 hours in advance for a full refund.
Where does the tour start and end?
Guests meet at a designated point 15 minutes before the start, and the activity ends back at the same location.
Is there an option to pay later?
Yes, you can reserve now and pay later, providing flexibility.
Are there any age restrictions?
The information does not specify age restrictions, but the activity’s physical nature suggests it’s suitable for most adults.
How scenic is the vineyard setting?
The vineyard offers panoramic views of olive trees and the landscape, ideal for photography and enjoying the region’s natural beauty.
What makes this tour special?
The focus on one of the oldest wineries in the Itria Valley, combined with local wines and traditional delicacies, creates an authentic and educational experience that captures the spirit of Apulia.