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Experience Memphis's craft beer scene with this guided tour visiting three local breweries, sampling up to a dozen beers, with expert guidance and hassle-free transport.

For those eager to explore Memphis beyond its famous music and historical sights, the Memphis Signature Guided Brewery Tour offers an engaging look into the city’s vibrant craft beer culture. Priced at $62.10 per person and lasting approximately 3 hours and 30 minutes, this tour combines visits to three distinct breweries with tastings of up to a dozen unique artisan beers. Led by a knowledgeable local guide, it promises not just beer sampling but rich stories about each brewery’s history and brewing process, all while enjoying comfortable bus transportation that keeps the experience relaxed and worry-free.
This tour particularly appeals to beer enthusiasts and curious explorers alike, especially those who appreciate local craftsmanship and want to learn more about Memphis’s emerging craft beer scene. The group sizes are limited to 14 travelers, ensuring an intimate setting perfect for conversation and questions. While the tour is centered on beer education and tasting, it also emphasizes the importance of responsible drinking with included snacks, bottled water, and private transportation.

Appreciate having local insight? Here are other guided experiences in Memphis we've examined

The tour begins at The Peabody Memphis, located at 149 Union Ave. The round-trip transportation ensures you can enjoy your tastings without having to drive, making it ideal for those who prefer a safe, relaxed experience. The entire activity lasts around 3 hours and 30 minutes, which allows enough time to visit three breweries without feeling rushed.

The first stop, Grind City Brewing Co., is situated on one of Memphis’s bluffs overlooking the Mississippi River. The brewery’s building once housed the Tri-State veneer and furniture factory, and it beautifully reuses scrap wood and factory materials for its decor, giving a tangible nod to Memphis’s industrial past. The brewery’s mission is deeply connected to the community, actively collaborating with local charities.
Visitors at Grind City can expect to learn about this historic building’s renovation, as well as the brewery’s commitment to honoring Memphis’s heritage. The brewery offers a flight of four beers as part of the tasting, and the experience typically lasts about 45 minutes. The brewery’s eco-conscious reuse of materials and its local charity partnerships are notable features welcoming visitors interested in sustainable practices.

The second brewery, Wiseacre Brewing Co., is known for its top-quality, flavorful beers that appeal to a passionate and progressive crowd. Founded by brothers Davin and Kellan Bartosch, Wiseacre reflects their extensive global experience and dedication to delivering an energetic, fun atmosphere.
Here, the tasting includes a flight of four beers, and the guide provides insights into the brewing techniques and flavor profiles that make Wiseacre stands out. The brewery prides itself on being a hub for education and good times, making this stop both informative and lively. Expect about 50 minutes at Wiseacre to enjoy the beers, learn about the brewing process, and soak in the vibrant Memphis craft beer vibe.

The third stop, Crosstown Brewing, is housed next to the historic Crosstown Concourse—a renovated 1927 Sears building that transformed into an urban community hub. Founded in 2018 by homebrewer Will Goodwin and Clark Ortkiese, Crosstown Brewing emphasizes community engagement through its beer.
Sampling at Crosstown includes another flight of four beers, with the brewery’s location offering a glimpse into the blending of old architecture with modern revitalization. The brewery’s proximity to shops, restaurants, and a YMCA creates a lively, accessible atmosphere. After about 50 minutes here, visitors gain insights into the brewery’s use of local community spaces and its dedication to spreading good cheer through craft beer.

The Memphis Signature Guided Brewery Tour offers more than just beer samples. Guests receive alcoholic beverages, snacks, bottled water, and expert guidance throughout the experience. The air-conditioned vehicle ensures comfort during transit, and private transportation adds convenience and safety.
Participants should note that most travelers book about 30 days in advance due to high demand, and the tour operates with a maximum of 14 guests to maintain an engaging, friendly environment. The tour is accessible to most travelers over 21, with service animals allowed.

The tour departs from The Peabody Memphis, a well-known downtown hotel at 149 Union Ave. The start and end points are the same, with return to the original meeting location. The round-trip transportation helps guests focus on the experience, knowing they can relax and enjoy their tastings responsibly.

The tour is led by a beer expert guide who shares history, stories, and technical insights into each brewery’s craft. Reviews highlight the guide’s knowledgeability and enthusiasm, which enhances the experience. Guests appreciate the informative commentary and the friendly, engaging attitude that makes the tour both fun and educational.
At $62.10, this tour offers excellent value considering the three brewery visits, up to 12 beers, and expert guidance. The inclusion of snacks and private transport adds to its convenience. Many reviews praise the personalized attention, informative narration, and varied brewery profiles, making it clear this tour is well-suited to those interested in local culture, craft beer, and Memphis history.
This experience is ideal for beer lovers of all levels, especially those who want to learn about brewing and enjoy a casual social setting. It’s perfect for visitors who prefer guided experiences with hassle-free logistics, and for those who appreciate local craftsmanship. The small group size ensures personal attention, while the stops highlight Memphis’s industrial and community spirit.
The Memphis Signature Guided Brewery Tour delivers a fun, informative, and flavorful way to experience Memphis. Its highlight features—three diverse breweries, up to 12 beers, and an expert guide— make it stand out among local craft beer offerings. The comfortable transport and small group size ensure an intimate and relaxed atmosphere, ideal for socializing and learning.
While the tour is focused on beer tastings and education, it also offers a deep dive into Memphis’s history and community through each brewery’s story. The high praise in reviews, especially regarding the guide’s knowledge and friendliness, confirms its reputation as a top-rated experience. This tour suits adults over 21 who want a low-stress way to explore Memphis’s craft beer scene with like-minded companions.
“What a blast! Such a good experience with Brian the tour guide who clearly knows his stuff when it comes to beer and is so enthusiastic about educa…”
How many breweries are visited on this tour?
You visit three breweries: Grind City Brewing Co., Wiseacre Brewing Co., and Crosstown Brewing.
What is included in the tasting?
Each brewery offers a flight of four beers, with up to twelve beers sampled throughout the tour.
Is transportation provided?
Yes, the tour includes private, air-conditioned bus transportation to and from each brewery.
Can I cancel if my plans change?
Yes, with free cancellation up to 24 hours prior to the tour, allowing a full refund.
Is this tour suitable for non-drinkers?
The tour is designed for adults 21 and over who are comfortable with alcohol consumption; snacks and water are provided.
What is the best time to book this tour?
Most guests reserve about 30 days in advance due to its popularity and limited group size.
Is the tour accessible for travelers with disabilities?
The tour is accessible to most travelers, and service animals are permitted.
Can I customize my beer tasting experience?
Currently, the tour offers a set tasting at each brewery; personalized beer selection is not available.