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Discover Italy’s motorsport excellence on this full-day Motor Valley tour from Florence, including museums, a local lunch, and optional Ferrari test drives.

This full-day tour from Florence offers a unique blend of luxury car museums, authentic Italian cuisine, and wine tasting. Priced at $543.39 per person, it appeals to car enthusiasts eager to explore Italy’s renowned Ducati, Lamborghini, Pagani, and Ferrari sites. The tour lasts about 10 to 11 hours, with a carefully curated itinerary that balances museum visits, cultural stops, and delicious food.
What makes this experience stand out is the inclusion of admissions to all museums, guided tours at Ferrari museums, and a local lunch featuring Parmigiano Reggiano, balsamic vinegar, and Parma ham. The tour also offers optional Ferrari test drives and an F1 driving simulation at an extra cost, catering to those craving an adrenaline rush. The small group size of up to 8 travelers ensures an intimate and personalized experience.
While the price might seem high, the all-inclusive nature and the exceptional access to Italy’s top automotive museums justify the cost. This tour is an excellent choice for luxury car fans, foodies, and culture seekers looking for a full-day adventure filled with history, speed, and flavor.

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The tour begins promptly at 7:30 am at Cantinetta Antinori, Piazza degli Antinori, Florence. After a scenic 75-90 minute drive, the first stop is the Ducati Museum in Borgo Panigale, where motorbike fans get a 30-minute free exploration of Ducati’s iconic models.
Following Ducati, the group heads to the Automobili Lamborghini Museum in SantAgata Bolognese. Here, visitors spend about 30 minutes examining a collection spanning from the 1950s to today, showcasing Lamborghini’s distinct design and innovation.
Next is the Museo Horacio Pagani, where hypercars dominate the display, emphasizing performance and craftsmanship. After Pagani, the tour proceeds to Modena for a local lunch with wine, highlighting Parmigiano Reggiano, balsamic vinegar, and Parma ham.
Post-lunch, the journey continues to the Museo Casa Enzo Ferrari, the former residence of Enzo Ferrari, offering insights into the founder’s dreams and legacy. The day concludes with a visit to the Maranello Ferrari Museum, where the evolution of Ferrari cars and their successes in F1 racing are on full display.
Finally, the group relaxes during the 2-hour drive back to Florence, ending the day around 6-7 pm.

Each museum in this tour highlights a different facet of Italy’s automotive excellence. The Ducati Museum showcases Italy’s top motorbike manufacturer, where enthusiasts appreciate the history and innovation behind Ducati’s iconic bikes. The Lamborghini Museum presents a vibrant collection of luxury supercars, illustrating the brand’s design mastery.
The Pagani Museum emphasizes hypercars and performance engineering, appealing strongly to car aficionados interested in cutting-edge automotive technology. The Enzo Ferrari Museum offers a more personal look into the life of Ferrari’s founder and the brand’s origins, making it a must-visit for Ferrari fans.
The Maranello Ferrari Museum then celebrates Ferrari’s speed and racing legacy, including F1 successes and the evolution of their iconic models. All these museums are included in the tour fee, allowing for uninterrupted exploration without additional charges.

A highlight of this tour is the authentic Italian lunch in Modena, renowned for regional specialties. The tasting menu features Parmigiano Reggiano, balsamic vinegar, and Parma ham, paired with local wine. This culinary break provides a delightful pause from the automotive focus and immerses guests in the local gastronomic culture.
The lunch is more than just a meal; it’s an opportunity to enjoy regional flavors at a local restaurant, making this experience well-rounded and satisfying.

For those seeking an extra thrill, the tour offers the chance to test drive a Ferrari or participate in an F1 driving simulation. These experiences are available at additional cost and can be arranged upon request. They offer an exciting hands-on experience of Ferrari’s performance capabilities, complementing the museum visits.
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The tour departs from Florence’s Piazza degli Antinori at 7:30 am, with a driver leading the group in a comfortable vehicle. The small group size of up to 8 people guarantees a personalized experience and more direct interaction with guides. The entire day involves some driving (total travel time approximately 3 hours), but the itinerary ensures enough time at each stop for meaningful exploration.
Guests should be prepared for moderate walking during museum visits and long driving periods. The tour is suitable for most travelers with an interest in cars, food, and Italian culture.

Considering the all-inclusive price, which covers admissions, guided tours, lunch, and drinks, this tour provides excellent value for those interested in luxury cars and regional cuisine. The expert guides and well-organized itinerary ensure a smooth, engaging day filled with sights, tastes, and experiences.
While the cost might be higher than typical day trips, the depth of access to renowned museums and the culinary component justify the expense. The positive review citing it as “definitely worth the money” reflects the high quality of this experience.

This Motor Valley tour from Florence is a must-do for car lovers and food aficionados alike. It combines museum visits with regional food and wine, creating a well-rounded experience of Italy’s fast-paced and flavorful culture.
The guided tours in Ferrari museums are particularly noteworthy, offering insider insights and exclusive access. The small group size ensures a personalized and relaxed atmosphere, ideal for those who prefer an intimate experience.
While the price is on the higher side, the inclusive nature and premium access make it a worthy investment for anyone eager to explore Italy’s motorsport legacy combined with culinary delights.
“All the museums were amazing, food was reallyy good, and guide at the Ferrari museums was experienced, Lamborghini museum had more and better cars …”
Is this tour suitable for all ages?
Yes, most travelers can participate, but some walking or standing during museum visits may be required.
Can I arrange a Ferrari test drive?
Yes, test drives are available at an additional cost and can be arranged upon request.
What is included in the tour price?
All museum admissions, guided tours at Ferrari museums, a local lunch with wine, and bottled water are included.
What is the departure point and time?
The tour departs at 7:30 am from Piazza degli Antinori, Florence.
How long is the driving time during the tour?
The total driving time is approximately 3 hours, with scenic routes between each stop.
Is there an option for a private tour?
The tour operates with a maximum of 8 travelers, but small-group private options may be available upon request.
What are the main highlights of this tour?
Visits to Ducati, Lamborghini, Pagani, Enzo Ferrari, and Maranello Ferrari Museums, plus a regional lunch and optional Ferrari driving experiences.
How is the food quality?
The lunch focuses on authentic regional flavors, including Parmigiano Reggiano, balsamic vinegar, and Parma ham, paired with local wines, praised for their deliciousness.
Are there any physical requirements?
Moderate walking during museum visits is expected, but the tour is generally accessible for most travelers.
Can I cancel this tour?
Yes, free cancellation is available up to 24 hours before the start time for a full refund.