Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Experience a luxurious, non-bus wine tour in Traverse City's Old Mission Peninsula featuring 4 wineries or 3 wineries and 1 distillery, in a high-end SUV for $99.

The NON BUS BIRTHDAY Old Mission Peninsula Traverse Wine Tour offers a unique way to celebrate a special day with style and comfort. Priced at $99 per person and lasting approximately 4.5 hours, this tour departs from Traverse City, Michigan, and provides an upscale experience in a luxury GMC Yukon or Chevy Tahoe. What makes this tour stand out is its focus on personalized, VIP treatment—no crowded buses, just private or semi-private rides, expert guides, and great wine.
This tour is ideal for those seeking a more intimate celebration or a relaxed, high-end wine tasting experience. It caters to groups wanting a touch of luxury without the hefty price tag, and it’s perfect for a memorable birthday outing. However, it’s important to note that the tour does not include meals or additional bottles, which can be purchased separately at the wineries or distillery stops.
You can check availability for your dates here:
If wine interests you, we've examined these other wine experiences in Traverse City

The tour begins at the Hardy Street Parking Structure, located on the east side near the State Street entrance next to Middlecoast Brewery. This parking lot is directly across from the Park Place Hotel, making it easy to find. The tour company also offers pickups at several downtown Traverse City locations—just provide your address or location, and they accommodate.
By choosing this departure point, travelers avoid the inconvenience of long walks or traveling to remote bus parks. Instead, they’re picked up in a luxury GMC Yukon or Cadillac Escalade, adding a touch of glamour to the start of the day. Post-tour, drop-offs are also in downtown Traverse City, allowing for easy exploration of local restaurants, shops, or a relaxed stroll after wine tasting.

This tour takes you to 4 iconic wineries on the Old Mission Peninsula, a renowned wine-growing region. The wineries are carefully selected, ensuring you visit some of the best spots for wine in the area. The guide handles all reservations, so there’s no need to worry about planning or waiting—just focus on enjoying your day.
Each winery offers a chance to sample stellar wines, with the option of enjoying flights, bottles, or food pairings at extra cost. The focus is on experiencing premium wines in a relaxed setting, far removed from the typical bus tours. The stops are suited for those looking to savor quality wine in a friendly, upscale atmosphere.
For those opting for the sunset tour, the itinerary adjusts to include 3 wineries and 1 distillery. This variation provides a broader tasting experience, perfect for later in the day. The distillery visit offers a different perspective on local spirits, complementing the wine tastings.
Whether selecting the full 4-winery day tour or the sunset version, the experience emphasizes personalized service, stunning views, and expert recommendations. The tour is designed to be unhurried, with plenty of time to relax and enjoy each tasting.
More Great Tours Nearby
One of the standout features of this tour is the celebrity-quality customer service delivered by real wine connoisseurs and guides. The staff, including guides with backgrounds from U of M, EMU, GVSU, and MSU, are passionate about sharing their knowledge.
Travelers will appreciate the stunning vineyard views and the opportunity to visit fancy wineries that typically cater to VIP clients. The tour emphasizes stellar wines and stunning scenery, making it a memorable way to celebrate a birthday or special occasion.

Unlike traditional party bus tours, this experience offers no hassle of crowds or noisy buses. Instead, it provides a VIP vibe in luxury SUVs, allowing for more comfort and privacy. The semi-private and private options cater to groups wanting an exclusive experience.
The guide leads the way, providing recommendations for the perfect birthday spots and helping you make the most of your time. No need to worry about driving—leaving the logistics to the team means you can focus solely on drinking wine and celebrating.

The tour price includes expert wine tour guides, luxury SUV transportation, and a complimentary bottle of wine for groups of six or more. Wine samples and flights are available during the stops, although food, additional bottles, and glasses are extra and can be purchased directly at the wineries or distillery.
This setup makes the tour flexible—groups can choose to indulge more or stick with sampling. The air-conditioned vehicle ensures comfort throughout the journey, regardless of the weather.

Booking is flexible, with free cancellation up to 24 hours in advance and options to reserve now and pay later. This offers peace of mind, especially for planning a special celebration like a birthday.
The tour is accessible to law enforcement, first responders, and military personnel, reflecting the owner’s community appreciation. It’s advisable to arrive at the pickup point a few minutes early to start on time and enjoy the full experience.

After the tour concludes, drop-offs are typically in downtown Traverse City, allowing for continued celebration or relaxation. For those who have bought wine, there’s no problem leaving with a box—simply enjoy the downtown scene, explore local eateries, or visit a bar before heading back to your hotel.
Travelers can also continue their wine experience by returning the next day to pick up purchased bottles, making this a convenient and enjoyable way to extend the celebration.
The $99 price point provides a luxury, personalized experience that sets it apart from standard wine tours. The luxury SUVs and expert guides elevate the experience, making it ideal for celebrating birthdays or other special occasions with style.
While the tour does not include meals or additional wine purchases, the focus on quality wine visits, stunning views, and VIP service offers excellent value. It’s best suited for those who prioritize comfort, personalized service, and a relaxed pace over bus crowds.
This tour delivers a high-end tasting experience with the flexibility of private or semi-private groups, making it a memorable choice for a birthday or special celebration in Traverse City’s renowned wine country.
Is this tour suitable for large groups?
Yes, the tour offers private and semi-private options tailored for groups of all sizes. Larger groups may receive a complimentary bottle of wine.
Are food and additional wine bottles included?
No, these are available at extra cost at the wineries or distillery stops. The tour price covers transportation, expert guides, and wine samples during tastings.
Can I book this tour for a specific time?
Yes, check availability to see starting times, and reserve ahead to secure your preferred slot.
Is transportation comfortable and reliable?
Absolutely. The tour uses air-conditioned luxury GMC Yukons or Cadillac Escalades, offering a smooth, private ride.
What makes this tour different from bus tours?
It’s a VIP experience in a luxury SUV, with personalized guidance, no crowds, and the convenience of pickup and drop-off in downtown Traverse City.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, providing flexibility for your celebration planning.