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Experience Traverse City wine country in a cherry red Chevy Tahoe RST with expert guides, sampling at 4 iconic wineries for $99 per person in 4.5 hours.

This non-bus wine tour offers a luxurious experience in a cherry red Chevy Tahoe RST for just $99 per person, lasting 4.5 hours. It’s perfect for small groups up to 7, providing a semi-private, VIP-style journey through some of the most celebrated wineries on the Old Mission Peninsula. The tour stands out for its personalized approach, with expert guides offering tailored wine recommendations, ensuring a more intimate and enriching tasting experience than standard group tours.
What makes this tour particularly appealing is the focus on comfort and style. Instead of crowded party buses, travelers enjoy a sporty yet fancy SUV, with pickup and drop-off in downtown Traverse City—making the experience both convenient and relaxed. The tour promises stunning views, knowledgeable guides, and a flexible itinerary that can be customized to include 4 wineries or 3 wineries plus an optional distillery during sunset tours. This tour suits those who want a high-end, personalized wine excursion with the added fun of cruising in a movie star-worthy vehicle.
You can check availability for your dates here:
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This tour differentiates itself with its sporty, stylish vehicle—a cherry red Chevy Tahoe RST—which feels more like a movie star’s ride than standard transportation. The luxury SUV offers a comfortable, air-conditioned interior and stands out visually as it cruises through Traverse City’s wine country. Groups of 6 or more receive a complimentary bottle of wine—either Gamay or Secco—adding a nice touch of value.
The small group setting enhances the sense of exclusivity and allows guides to offer tailored wine advice. The expert guides are described as wine enthusiasts and connoisseurs, ready to share insights and recommendations that enrich the tasting experience. The private group options ensure guests can customize their journey further, making it ideal for celebrations or special occasions.

The tour begins with a pickup at the Hardy Street Parking Structure near the Park Place Hotel or other downtown locations. This convenient start point spares travelers the hassle of long drives or walking miles. The driver then whisks guests in the luxury Chevy Tahoe through the scenic Old Mission Peninsula, home to some of Michigan’s most renowned wineries.
Guests visit 4 wineries during the day tour, where they sample a variety of wines. During sunset or afternoon tours, the itinerary shifts to 3 wineries plus an optional distillery, providing a slightly more relaxed experience at sunset. The winery selection depends on availability, weather, and guest preferences, but the guides work to accommodate any specific requests or favorites.

While wine samples are included, the tour does not cover tastings, bottles, or food, which are additional expenses. The focus remains on sampling wines at some of the most notable wineries on the peninsula, known for their stellar wines and stunning views. The tour emphasizes the quality of the experience over simply visiting multiple locations, with guides providing expert recommendations to help guests discover new favorites.
The wineries visited are selected based on seasonal availability and the guest’s preferences, ensuring a personalized experience. Guests are encouraged to share their wish list with guides, which can influence the winery stops, provided they are available.
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This VIP-style tour prioritizes relaxed pacing, allowing guests to savor each wine and engage with guides without feeling rushed. The small group size fosters a personal connection with the guides, who are local Michigan grads with a genuine passion for wine and Traverse City’s wine culture.
The no-party-bus approach means fewer crowds and a more intimate experience. The tour combines the fun of a luxury vehicle with personalized service, making it a great choice for couples, small groups, or anyone seeking a more refined wine tour.

Pickup occurs at the Hardy Street Parking Structure or other downtown Traverse City locations. The driver is a former law enforcement officer, adding a layer of professionalism and safety to the experience. Drop-offs are usually at local hotels or motels, making it easy for travelers to stay close to their accommodation after the tour.
Guests must bring a hat for sun protection but are not allowed to bring drinks into the vehicle. The tour is not suitable for children under 6 years old, emphasizing its adult-oriented nature. Cancellation is free if made 24 hours in advance, offering some flexibility.

At $99 per person, this tour offers an affordable yet luxurious way to experience Traverse City wine country. The expert guides, VIP vehicle, and small group setting provide an experience that feels special and personalized. The ability to customize the itinerary and the convenience of downtown pickup add to its appeal.
While food and additional wine purchases cost extra, the tour’s focus on quality wine samples and stellar scenery makes it a worthwhile investment for wine lovers who appreciate style, comfort, and expert guidance. The top rating of 5 stars from the single reviewer underscores the high satisfaction this experience delivers.
How long does the tour last?
The tour lasts 4.5 hours, allowing sufficient time to visit 4 wineries or 3 wineries plus a distillery during sunset tours.
Where does the tour start and end?
It begins at the Hardy Street Parking Structure near the Park Place Hotel or other downtown Traverse City locations, with drop-offs typically at local hotels or motels.
Is this tour private?
The standard tour is semi-private, often combining groups, but private group options are available for those seeking a fully personalized experience.
What is included in the price?
Wine samples and splashes are included, but tastings, bottles, and food are extra. The luxury transportation and guides are part of the package.
Can I bring my own wine or drinks?
No drinks are allowed in the vehicle to ensure safety and comfort during the tour.
What is the vehicle like?
Guests travel in a sporty, fancy, cherry red Chevrolet Tahoe RST, which is air-conditioned and provides a VIP feel.
Is the tour suitable for children?
No, it is not suitable for children under 6 years old.
What happens if I need to cancel?
You can cancel up to 24 hours in advance for a full refund.
Can I customize the winery stops?
Yes, guides will work with guest preferences to include wineries of your choice, depending on availability.
Are food and wine bottles included?
No, food, wine bottles, and additional tastings are not included in the base price and are extra.
Is this a good choice for a special celebration?
Absolutely—the luxury vehicle, personalized service, and small group setting make this ideal for celebrations or romantic outings.
This Cherry Red Chevy Tahoe RST wine tour offers a stylish, relaxed, and expert-guided experience in Traverse City’s renowned wine country, perfect for those seeking a high-end, personalized tasting adventure.
You can check availability for your dates here: