Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Discover Nuremberg’s WWII sites and the origins of Adidas and Puma on a private, 4-5 hour tour featuring visits to historical landmarks and factory outlets.

This 4 to 5-hour private tour in Nuremberg offers a compelling combination of history and commercial heritage. For $187.53 per person, travelers enjoy the convenience of private transportation, a guided experience, and stops at significant WWII sites as well as the Adidas and Puma factory outlet stores. The tour is ideal for those eager to learn about Nuremberg’s Nazi past while also exploring the roots of two globally recognized sportswear brands.
One of the best features of this tour is its private nature, which ensures direct access to your knowledgeable guide and eliminates the hassle of public transportation. The stops at Zeppelinfeld and the adidas store are particularly notable, offering insights into Nuremberg’s military history alongside opportunities for shopping at factory outlet prices. With a rating of 4.5 out of 5 based on two reviews, this tour is praised for its informative guides and engaging storytelling.
While the tour does not include entry fees for sites, the free admission to the Zeppelinfeld and the adidas outlet makes it a practical choice. It’s a good fit for history buffs, sports fans, and curious travelers who want an efficient, well-organized experience with personalized attention.

Planning more time in Nuremberg? We've covered other experiences worth considering.

The Zeppelinfeld is the first stop on this tour, where visitors explore a historic Nazi rally site. Known for its massive open-air parade ground, it once hosted Nazi Party speeches and rallies. The site lacks an admission fee, making it accessible for all, and the guide offers detailed explanations of its significance.
Travelers receive around two hours at Zeppelinfeld to see the grandstands and surrounding structures that highlight the scale of Nazi propaganda events. The site is particularly powerful as a visual reminder of Nuremberg’s role during WWII. The tour’s private format enhances this experience, allowing questions and deeper discussion about the site’s history.
While the site itself holds no entry cost, the guide’s insights make this stop educational and thought-provoking. Visitors should wear comfortable shoes, as the area covers a large outdoor space, and plan for weather conditions.
Next, the tour visits the Adidas store, which functions as both a factory and outlet. Located at the company’s headquarters, this stop offers a chance to shop directly from the source. Two hours are allocated here, giving ample time to browse and find discounted sportswear and shoes.
The Adidas factory outlet is a highlight for sports fans and those interested in branding history. The store features a wide selection of products at outlet prices, making it an excellent opportunity for affordable shopping. The experience is complemented by the guided context provided during the visit, which sheds light on the brand’s evolution.
The tour concludes at the Puma factory outlet store, where similar shopping opportunities await. The Puma outlet offers a chance to purchase sportswear at reduced prices and learn about the brand’s roots in Nuremberg. The combination of history and shopping makes this tour particularly engaging for a diverse range of interests.

A major advantage of this tour is the private transportation service included in the package. Travelers are picked up and dropped off at their accommodation, which simplifies logistics and avoids crowded public transport.
The private vehicle provides a comfortable ride between stops, allowing guests to relax and enjoy the scenery. The tour is designed for most travelers, with service animals allowed and easy access near public transit options. This setup makes it suitable for families, seniors, or anyone preferring a more personalized experience.
The timing is flexible enough to fit within most schedules, with the overall duration being 4 to 5 hours. This quick yet immersive experience balances historical exploration with shopping opportunities efficiently.

According to reviews, the guide’s knowledge and friendly demeanor elevate this tour. Reviewers mention that the guide is very kind, knowledgeable, and engaging, which helps make the historical sites more meaningful.
The private format ensures direct interaction and the ability to ask questions, making the experience more tailored and informative. The tours are designed for most travelers, and service animals are permitted. The consistency of positive feedback regarding the guide’s personality and expertise underscores this tour’s quality.

The cost per person is $187.53, with an average booking lead time of 46 days. The tour can be canceled free of charge up to 24 hours before the scheduled start, providing flexibility for planning.
The booking process includes a confirmation immediately after reservation, and the mobile ticket option adds convenience. The tour is operated by Suzart Tour, with contact details readily available for questions or special arrangements.

This private tour suits history enthusiasts, sports fans, and those interested in WWII sites or brand history. Its private nature and well-organized itinerary make it ideal for families, couples, or solo travelers seeking a comprehensive yet manageable experience in Nuremberg.
While it offers a balanced mix of history and shopping, visitors interested solely in either aspect might prefer a more specialized tour. However, for those wanting a broad overview combined with practical shopping, this experience hits the mark.

What truly sets this experience apart is the combination of WWII historical sites with the Adidas and Puma factory outlets. Many tours focus solely on Nuremberg’s Nazi past, but this one adds a modern twist by exploring the roots of global sports brands right at their headquarters.
The private transport and guide provide a more personalized, less rushed experience. And the admission-free nature of the stops keeps costs predictable, making it a good value for the quality of the guided insights and shopping opportunities.
This tour offers an efficient and insightful overview of Nuremberg’s WWII sites combined with a unique shopping experience at the Adidas and Puma factory outlet stores. Its private format ensures personalized attention and flexible pacing, making it suitable for a wide range of travelers.
While it doesn’t include site entries, the free admission at Zeppelinfeld and the opportunity to buy sportswear at outlet prices make it a cost-effective choice. The knowledgeable guides earn particular praise, adding depth to the historical context.
This well-rounded tour balances educational value with retail therapy and offers a convenient, comfortable way to explore Nuremberg’s significant WWII landmarks and sportswear heritage in a single experience.
“A very good tour, I learned so much about the ww2 and the guide is so knowledgable and a fun guy to be with I recomend Suzart tour for everybody!”
Is this tour suitable for children?
Yes, most travelers can participate, and the tour is accessible for those with service animals.
Does the tour include entry fees for the sites?
No, the stops at Zeppelinfeld and the Adidas and Puma outlets are free of charge.
What should I wear for this tour?
Comfortable shoes are recommended, especially for walking around Zeppelinfeld outdoors.
Can I cancel this tour if my plans change?
Yes, you can cancel free of charge up to 24 hours before the scheduled start.
How long do we spend at each stop?
You spend approximately two hours at Zeppelinfeld and two hours at each of the Adidas and Puma outlet stores.
Is there a guide available in languages other than English?
The provided information does not specify, but most private tours typically offer flexible language options upon request.
What makes this tour different from other Nuremberg sightseeing options?
Its focus on both WWII history and the origins of Adidas and Puma, combined with private transportation and a dedicated guide, makes it unique.
Can I customize the itinerary?
The tour is private, so customization may be possible by arrangement with the provider, Suzart Tour.