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Explore Madeira’s east side on this private 4x4 tour, visiting Pico do Areeiro, Santana houses, and the old rum factory — a full day of adventure for up to 8 people.
Experience a full 8-hour journey through Madeira’s vibrant east side with the Priv. East: 4×4 Tour offered by Bravelanders. Priced at $398 per group for up to 8 guests, this private excursion takes you from high mountain vistas to charming rural villages, offering a blend of scenic views, cultural stops, and off-road adventure. The tour departs from Funchal with hotel pickup and drop-off included, making it a convenient way to see Madeira’s most captivating east side highlights in a single day.
What sets this tour apart is the 4×4 off-road experience, allowing access to less-traveled paths and viewpoints, combined with visits to Pico do Areeiro, Santana’s traditional houses, and the Porto da Cruz rum factory. With a rating of 4.9 out of 5 stars, the tour is praised for its knowledgeable guides and memorable scenery, though it’s best suited for those comfortable with a full day of exploration and some bumpy rides.


The tour begins with an ascent to Pico do Areeiro, one of the island’s highest points. From this elevated spot, travelers enjoy sweeping views of Madeira’s rugged landscape and the surrounding mountains. The elevation offers a cool breeze and photo opportunities of the dramatic terrain, making it a popular highlight. The ascent is made easier by the 4×4 vehicle, which allows access to this high vantage point without the strain of long hikes.
This stop provides a sense of the island’s scale and natural beauty, perfect for those who appreciate panoramic landscapes. The guides explain the significance of Pico do Areeiro, which is considered a key highlight for visitors seeking breathtaking viewpoints. The group then descends along alternative paths that showcase the rural charm and untouched countryside of Madeira’s east side.
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A key stop on this tour is Santana, famous for its traditional triangular houses with thatched roofs. The Santana houses are iconic symbols of Madeira’s architectural heritage, and visiting them offers a glimpse into local life and building styles. The guides highlight the craftsmanship and history behind these homes, which have been preserved as part of Madeira’s cultural identity.
The visit to Santana is also an opportunity to stroll through the village’s streets and see rural life up close. The tour emphasizes the authentic atmosphere, away from more commercialized spots, giving a genuine taste of Madeira’s countryside. Travelers can appreciate the contrast between the high mountain views and the cozy, colorful houses of Santana.

Another attraction on the tour is the Porto da Cruz rum factory, renowned for its historic production of local rum. The factory showcases the traditional methods used in crafting Madeira’s famous spirit. Visitors learn about the rum-making process and the role it has played in Madeira’s economy and culture over the years.
The factory visit includes a chance to see the equipment and perhaps sample some of the local rum. This stop offers a cultural insight into Madeira’s beverage heritage, which is celebrated locally and enjoyed by visitors alike. The guides provide engaging commentary, making the experience informative and enjoyable.
The 4×4 off-road drive is a standout feature of this tour, offering access to parts of Madeira that larger buses cannot reach. The vehicle navigates some bumpy, rural paths, passing through small villages, terraced farmland, and lush vegetation. This approach gives a more intimate view of the island’s rural landscape and allows guests to see areas where locals live and work.
The off-road experience enhances the adventure, making the journey more dynamic and memorable. The guides point out local flora, fauna, and points of interest along the way, enriching the scenic drive with stories and insights. This part of the tour is especially appreciated by those looking for a more active and authentic exploration of Madeira.
More Great Tours NearbyThe tour concludes at Madeira’s easternmost point, offering a panoramic view where both the north and south coasts can be seen from the same spot. On days with clear weather, visitors may even glimpse Porto Santo Island across the water, adding a special touch to the experience.
This lookout provides one of the most striking vistas on the island, perfect for photography and reflection on the day’s journey. It’s a fitting end to a full-day tour, encapsulating the diverse natural beauty of Madeira’s eastern coast. The guide points out notable landmarks and explains the geography of the area, enriching the viewing experience.

The tour offers hotel pickup and drop-off in Funchal, streamlining the day for travelers staying in the city. The group remains private, ensuring a relaxed atmosphere, and the driver is easily recognizable in company livery. The 8-hour duration means plenty of time for photo stops, explanations, and sightseeing without feeling rushed.
The live guides speak English and Portuguese, providing clear and engaging commentary throughout the day. The tour is suitable for travelers comfortable with a full day of exploration and some bumpy off-road driving. Since food and drinks are not included, it’s advisable to bring snacks or plan for stops to purchase meals.

Priced at $398 per group, this tour offers a private, personalized experience for up to 8 guests. The full refund option is available if canceled 24 hours in advance, and the reserve now, pay later policy provides flexibility for travel planning. This is an ideal choice for small groups or families looking for a tailored, hassle-free day.
Compared to other Madeira excursions, this tour’s focus on the eastern side with a 4×4 off-road adventure offers a distinctive way to explore less-visited areas. The inclusion of a cultural stop at Santana and a rum factory visit adds depth to the natural scenery. The high rating of 4.9 stars reflects its popularity and quality.
While the tour does not include food and drinks, the diverse stops and scenic highlights justify the price for travelers seeking a comprehensive day of discovery with a private guide. The small group size enhances comfort and allows for personalized attention from the guides.

This Madeira tour is ideal for those who want a personalized, in-depth exploration of the island’s eastern landscapes and villages. The 4×4 off-road component adds an adventure twist that appeals to outdoor enthusiasts and curious travelers alike. The stops at Pico do Areeiro, Santana houses, and Porto da Cruz provide a rich mix of natural beauty and cultural insight.
While it demands a full day and some rugged driving, the private setting and expert guides ensure a smooth, informative experience. It’s perfect for groups or families wanting to discover Madeira’s authentic side beyond the usual tourist spots.
Is this tour suitable for children or elderly travelers?
The tour is designed for those comfortable with a full day of exploration and off-road driving. It may not be ideal for very young children or mobility-impaired individuals due to the nature of the 4×4 adventure.
What should I bring on the tour?
It’s recommended to bring comfortable clothing, camera, sun protection, and any snacks or drinks since food is not included. A light jacket might be helpful at higher elevations like Pico do Areeiro.
Are meals included in the tour?
No, food and drinks are not included. Travelers can plan to purchase meals during the day at their convenience.
Can I cancel the booking?
Yes, full cancellation is possible up to 24 hours in advance for a full refund.
What languages do the guides speak?
Guides speak English and Portuguese to accommodate most travelers.
How many people are in each group?
The tour is private for up to 8 guests, ensuring a personalized experience with fewer crowds.