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Discover authentic small-batch Rioja wines with this private tour from San Sebastian, visiting boutique vineyards, tasting iconic wines, and enjoying regional cuisine.

This private Rioja wine tour offers an authentic look into Spain’s renowned wine region, departing from San Sebastian. Priced at $404.89 per person, the tour lasts about 8 to 9 hours, providing a comprehensive experience that combines visits to boutique vineyards, tastings, and regional cuisine. The tour features pickup service and is suitable for adults 18 and above, making it ideal for those seeking a personalized, in-depth exploration of Rioja’s artisanal wine scene.
We appreciate how the tour emphasizes small-scale vignerons and their passion for traditional methods. It’s a journey into the heart of Rioja’s villages, offering a chance to taste unique, small-batch wines that reflect the land and the dedication of their makers. While the tour is tailored for those who enjoy immersive experiences, it’s best suited for visitors who appreciate wine authenticity and regional flavors.

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The tour begins in Haro, one of Rioja’s most celebrated wine villages, famous for its connection to both tradition and modernity. Here, iconic wineries are visited where the history of Rioja converges with its future. The stop at Haro’s wineries lasts around 2 hours, with free admission tickets, allowing ample time to taste legendary wines in a setting rich with heritage. This part of the tour showcases the region’s disruption by a plague in history, which paradoxically led to times of glory for the local wine industry.
The Haro stop is ideal for those interested in wine heritage and seeing where Rioja’s reputation was built. It offers a glimpse into the tradition and innovation that define this region’s wine scene today, along with excellent opportunities for tasting the region’s most iconic bottles.

Next, the tour moves to San Vicente de la Sonsierra, a picturesque village surrounded by family-run vineyards. Here, the focus is on walking through the vineyards, experiencing the terroir firsthand. You’ll have the chance to connect with small-scale growers and taste wines from well-kept family vineyards. This stop lasts approximately 2 hours and includes an in-depth look at the land that shapes Rioja’s character.
The emphasis on family vintners provides a more personal view of winemaking, contrasting with larger commercial operations. The visit to this village offers an authentic feel of local craftsmanship, making it a highlight for those eager to understand the land and its role in winemaking.

Midway through the day, the tour offers a leisurely lunch break in Laguardia, one of Rioja’s most well-known villages. The lunch menu is based on fresh local ingredients and traditional dishes, providing a regional flavor that perfectly complements the wines tasted earlier.
After indulging in regional cuisine, a walk around Laguardia allows for a relaxed exploration of its charming streets and historic sites. The walk is a gentle way to digest and enjoy the scenery before heading back to the vineyards and wineries for the afternoon tastings.
Before concluding the day, the tour offers a visit to famous wineries like Bodegas Ysios and Marques de Riscal. The stop at Ysios provides a chance to admire one of the most iconic wineries known for its modern architecture and stunning views. An hour is allocated for this visit, with admission included.
This part of the tour emphasizes the contrast between small artisanal wineries and larger, world-renowned estates. It’s an opportunity to see the diverse expressions of Rioja wine, from handcrafted bottles to prestigious wine brands. The visual appeal of these wineries adds an extra dimension to the overall experience.
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The tour departs at 8:30 am from San Sebastian, with pickups arranged for convenience. It’s a private experience, meaning your group has exclusive access to the wineries and guides. It’s suitable for most travelers, with most participants being adults 18 and above due to alcohol regulations.
The tour offers free cancellation up to 24 hours in advance, providing flexibility in plans. The group size is kept private to ensure an intimate and personalized experience, and service animals are allowed, making it accessible for those traveling with animals.
Based on reviews, the guide, Juan, receives high praise for his knowledge, friendliness, and professionalism. Guests appreciate his ability to make the experience feel personal and authentic. They highlight his polite and engaging manner, which enhances the overall enjoyment of the tour.
Guests also mention that the tour is well-curated, with excellent wine selections and stunning views at every stop. The atmosphere is described as like visiting friends, which speaks to the personalized touch that Juan and the team bring to this experience.
At $404.89 per person, this private tour offers an immersive experience into Rioja’s small-scale wine culture, not just its famous wineries. The combination of tasting, regional cuisine, and scenic walks delivers a well-rounded journey that appeals to wine enthusiasts and culture seekers alike.
The tour’s focus on authenticity and tradition makes it stand out from more commercialized options. While it’s a full-day commitment, the pacing allows for a relaxed exploration without feeling rushed.
This tour suits those who value personalized experiences and want to go beyond mainstream Rioja wineries. It’s perfect for wine lovers interested in small-batch, artisanal wines and regional flavors. It also appeals to travelers who enjoy walking through vineyards, exploring historic villages, and learning from passionate guides.
However, since the experience involves walking and tasting, participants should be comfortable on their feet and aged 18 or above. The private nature makes it ideal for couples, small groups, or special celebrations.
The Private Rioja Wine Tour from San Sebastian offers a deep dive into authentic, small-scale winemaking. It combines visits to iconic wineries with boutique vineyards, a regional lunch, and scenic village walks. The high praise for the guide, as well as the focus on traditional methods, makes it a compelling choice for those seeking a genuine taste of Rioja.
While the price point reflects its private, personalized format, the quality of the experience — including the stunning views and excellent wine selection — justifies the investment. The tour is a great match for wine connoisseurs and culture lovers eager to connect with the land and its people.
“Juan was simply amazing. So glad a friend of ours recommended him.”
What is included in the tour price?
The price includes visits to boutique vineyards and iconic wineries, a regional lunch, admission to Bodegas Ysios, pickup service, and the private tour experience.
How long is the tour?
The tour lasts approximately 8 to 9 hours, starting at 8:30 am and concluding in the late afternoon or early evening.
Is this tour suitable for children?
No, the tour is intended for adults aged 18 and above, due to alcohol tasting regulations.
Can I cancel if my plans change?
Yes, free cancellation is available up to 24 hours in advance for a full refund.
What makes this tour different from other Rioja wine tours?
This tour emphasizes small-scale, artisanal wineries and authentic village experiences, led by a knowledgeable guide who creates a personalized, engaging atmosphere.
Is transportation provided?
Yes, pickup is offered, making the logistics straightforward from San Sebastian to Rioja.
How many people are in each group?
The experience is private, ensuring only your group participates, offering exclusivity and flexibility.
Who is the tour operator?
The tour is operated by Rooters | Wine encounters in Northern Spain, known for curated wine experiences in the region.