Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Enjoy a full-day tour from Frankfurt for $112, exploring Rothenburg's Christmas markets and Würzburg's wine scene with guided visits and festive delights.

The Rothenburg .d.T. & Würzburg: Romantic Christmas Moments tour offers an engaging day trip for those eager to experience Germany’s festive season and regional hospitality. Priced at $112 per person, this 10-hour guided tour departs from Frankfurt am Main and takes visitors into the heart of Bavaria and Franconia. With visits to the iconic Christmas markets in Rothenburg ob der Tauber and Würzburg, along with cultural attractions like the German Christmas Museum and the Käthe Wohlfahrt Christmas Shop, this journey combines holiday cheer with local traditions. The tour is perfect for travelers seeking a combination of historic towns, festive markets, and regional wines.
While this tour emphasizes culture and holiday atmosphere, it is designed to suit those who enjoy guided excursions, scenic views, and authentic Christmas celebrations. The full day includes leisure time at each stop, giving enough space for exploring, shopping, and sampling regional specialties. With modern transportation and bilingual guides, visitors experience a comfortable and informative trip that balances sightseeing with festive spirit.
You can check availability for your dates here:
Planning more time in Rothenburg Ob Der Tauber? We've covered other experiences worth considering.

The adventure begins at the BusTerminal Frankfurt am Main, located on Stuttgarter Straße 26. The tour departs early morning, with availability depending on the day, so checking the schedule beforehand is essential. The bus is modern and comfortable, and the guides provide clear instructions and commentary in German and English. This organized start ensures a smooth transition into a day filled with holiday sights and regional highlights.

Once at Rothenburg ob der Tauber, the focus is on experiencing one of Germany’s most atmospheric Christmas markets. The “Reiterlesmarkt” takes place in several interconnected squares—market square, green market, and church square—all decorated with bright lights and festive ornaments. Expect around 3 hours of free time to wander through around 100 stalls filled with spices, Christmas tree balls, carvings, candles, ceramics, jewelry, and toys.
The medieval setting of Rothenburg enhances the holiday atmosphere, with bright lights illuminating the ancient streets. Visitors can enjoy mulled wine and roasted almonds, typical seasonal treats that warm both body and spirit. The German Christmas Museum and Käthe Wohlfahrt’s Christmas Village offer a deeper look into German family traditions, with displays of Christmas decorations, ornaments, and regional specialties like “snowballs”, a sweet Franconian cake flavored with cinnamon and sugar.

After a roughly one-hour coach ride, the tour reaches Würzburg, known as the wine capital of Franconia. The Christmas Market around the market square features around 100 stalls, fitting into the town’s Gothic architecture—notably the Falcon House and Marienkapelle. The market’s atmosphere is lively with a busy shopping scene and a chance to meet local vendors and artisans.
A highlight is the opportunity to sample regional wines on the old Main bridge, where “Brückenschoppen” (a local term for wine tasting) is popular. Travelers enjoy viewing the vineyards from the bridge and taking in the picturesque scenery of the surrounding hills and townscape. The 2 hours of free time allows visitors to explore wine bars or continue shopping for Christmas gifts and souvenirs.
More Great Tours Nearby
Both Rothenburg and Würzburg showcase traditional German Christmas markets that emphasize authentic local customs. Expect spices, ornaments, candles, and handcrafted toys in a medieval backdrop in Rothenburg, while Würzburg’s market offers a more lively scene with shopping stalls, regional food, and wine tastings.
The “Snowballs” are a regional specialty—a sweet cake flavored with cinnamon and sugar, perfect for tasting during the chilly winter months. The markets provide a festive setting for buying unique gifts, sampling local delicacies, or simply soaking in the holiday ambiance.

A significant part of the tour is a visit to Käthe Wohlfahrt’s Christmas Shop, where visitors can browse a vast collection of ornaments, toys, and decorations that celebrate German Christmas traditions. The German Christmas Museum offers insight into historic and cultural aspects of Christmas celebrations in Germany, showcasing traditional crafts, historical ornaments, and regional customs.
These stops are ideal for learning more about local holiday traditions and picking up special souvenirs. The museum and shop add a cultural depth to the overall experience, making it more than just a sightseeing tour.

The modern coach used for transportation provides a comfortable ride between Frankfurt, Rothenburg, and Würzburg. The bilingual guides in German and English deliver informative commentary throughout the day, enhancing understanding of the sights, traditions, and regional stories. The group size ensures a cozy atmosphere, with ample leisure time at each stop for exploration.

The 10-hour itinerary balances guided transportation, free time, and sightseeing. The tour begins early in the morning and returns to Frankfurt around late afternoon or early evening, depending on the schedule. The leisure periods at Rothenburg and Würzburg are designed to maximize exploration without feeling rushed, while the coach breaks are efficient for transit.
Travelers should be prepared for moderate walking in the towns and the cold winter weather, especially near the markets and outdoor attractions.

At $112, this tour offers excellent value given the full-day guided experience, transport, and entry to key attractions like the Christmas markets and museums. Food and drinks are not included, so visitors should budget extra for meals or additional souvenirs. Tipping is not included but appreciated for guides and service staff.
The tour features a full refund policy if canceled up to 24 hours in advance, providing flexibility for changing plans. Booking is easy, with options to reserve now and pay later, ideal for spontaneous holiday plans.
This trip suits history and culture enthusiasts, Christmas lovers, and those interested in regional wines. The mix of medieval towns, festive markets, and local delicacies creates a memorable day for anyone wanting to experience German holiday traditions in a scenic setting. It is especially appropriate for travelers who prefer guided tours with ample free time to explore on their own.
The Rothenburg & Würzburg Christmas tour provides a well-rounded experience of Germany’s Christmas spirit and Franconian culture. With guided visits, scenic views, and authentic markets, it offers a comfortable and enriching way to celebrate the season. The price point and full-day format make it a practical choice for those seeking a comprehensive holiday experience from Frankfurt.
While it doesn’t include meals, the market visits, museum stops, and wine tastings provide plenty of delightful moments to savor. This tour is ideal for anyone wanting a guided, festive getaway into Bavarian and Franconian traditions.
How long is the tour from Frankfurt?
The full-day trip lasts approximately 10 hours, including transportation, sightseeing, and free time in Rothenburg and Würzburg.
What is the price of the tour?
The cost is $112 per person, covering transport, guide services, and admission to markets and museums.
Where does the tour start and end?
It begins at the BusTerminal Frankfurt am Main on Stuttgarter Straße 26 and returns there at the end of the day.
Are meals included?
No, meals and drinks are not included, but visitors can purchase food and beverages at the markets and wine bars.
What attractions are included during the visits?
The tour includes Christmas markets in Rothenburg and Würzburg, visits to Käthe Wohlfahrt’s Christmas Shop, the German Christmas Museum, and opportunities for wine tasting in Würzburg.
Is the tour suitable for all ages?
Yes, the tour is appropriate for most travelers able to walk moderate distances and enjoy outdoor markets, though very young children should be prepared for outdoor winter weather.
What languages are guides available in?
Guides speak German and English, ensuring clear explanations throughout the day.
Can I cancel the tour?
Yes, full cancellation is available up to 24 hours in advance for a full refund.
How do I book this tour?
Reservations can be made through the booking platform, with options to reserve now and pay later for added flexibility.
What should I bring for the day?
Bring warm clothing, comfortable shoes for walking, and extra money for meals, souvenirs, and wine tastings.