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Discover the unique pairing of chocolate and tequila with this 1.5-hour tour in Guadalajara, including factory visits, tastings, and a special chocolate shot experience.

This $46.29 per person tour offers an engaging 1 hour 30 minutes exploration of the traditional and creative ways chocolate and tequila are enjoyed in Mexico. Starting at Fabrica La Rojena in Guadalajara, the experience combines a detailed look into tequila production with a special tasting of chocolate paired with tequila, perfect for those interested in Mexican spirits and confections. The tour is ideal for curious visitors eager to learn about local traditions, with a maximum group size of 15 travelers.
The tour’s highlight is the educational tasting session, where participants sip Reserva de la Familia tequila and learn about the history of both chocolate and tequila. It concludes with a toast featuring chocolate horses and tequila, adding a creative and flavorful twist. This experience suits anyone with an interest in Mexican culture, spirits, or culinary traditions, though it’s best suited for those prepared for a moderate walking pace and a 90-minute commitment.

Planning more time in Guadalajara? We've covered other experiences worth considering.

The tour begins at Fabrica La Rojena, where the journey into tequila making is both informative and visually engaging. Upon check-in at the reception, guests are directed to a special room to watch an introductory video about the history and process of tequila. This sets the stage for understanding the craftsmanship behind Mexico’s iconic spirit.
Following the video, the guide leads the group through various stages of tequila production. Visitors see cooked agave, taste white tequila, and sample rested and aged varieties. These tastings highlight the different flavors that come with each stage of aging, offering a clear picture of what makes each tequila distinct. The tour provides insights into the traditional methods used at Fabrica La Rojena, adding depth to the tasting experience.

A notable feature of this tour is the visit to the private cava of the Reserva de la Familia. This exclusive area showcases premium tequila reserves, emphasizing the quality and craftsmanship that go into Mexico’s top-tier brands. Seeing this private collection underscores the importance of aging and careful storage in creating refined spirits.
This section is especially appealing for those interested in the finer details of tequila production and storage. The access to the Reserva de la Familia cava enhances the overall experience by providing an up-close look at some of the most valued tequila stocks.

After the factory tour, participants are taken to the tasting room, where the core educational experience unfolds. In this dedicated space, the guide introduces two glasses of Reserva de la Familia tequila, explaining their unique qualities and the history behind each one.
The tasting is designed to deepen the appreciation of tequila’s nuances, with clear descriptions helping participants identify different notes and aromas. What makes this experience special is the pairing of chocolate and tequila—a creative tradition inspired by local customs and the desire to connect flavors in new ways.

To cap off the experience, the group shares a toast with chocolate horses and Reserva de la Familia tequila. The chocolate horses are a fun, symbolic element, adding a playful and memorable touch to the tasting session. This part of the tour emphasizes the connection between Mexico’s chocolate and tequila traditions, creating a sensory conclusion that celebrates both.
The combination of alcohol and chocolate offers a delightful contrast, enhancing the flavors of each. The toast serves as a convivial moment where participants can appreciate the craftsmanship behind both products.

This tour departs from José Cuervo #73 in Guadalajara’s Centro area, making it accessible for those staying in or exploring the city. The activity begins at 11:00 AM and concludes back at the starting point.
The tour is suitable for most travelers, with confirmation received upon booking. It’s important to note that the activity is non-refundable, so planning accordingly is advisable. The group size remains small, with a limit of 15 travelers, ensuring personalized attention and an engaging atmosphere.

This experience appeals most to those interested in Mexican spirits and culinary traditions, especially if they enjoy learning about tequila production and pairing spirits with chocolate. It’s a good fit for visitors seeking an educational, yet relaxed, activity within a manageable timeframe.
Participants should be prepared for moderate walking around the factory and tasting room. The tour’s focus on history, craftsmanship, and flavor makes it a memorable option for those who enjoy cultural and culinary insights without excessive physical demands.

Unlike full-day or more physically demanding tours, this focused tasting experience offers a compact, immersive look into tequila and chocolate. It’s an ideal choice for those wanting a deeper understanding of tequila’s nuances in a short period.
Other nearby experiences include visits to pyramids, lakes, or full-day tequila tours, but this activity emphasizes learning through tasting and storytelling, making it distinct in its approach. The small group size enhances interaction and allows for a more personalized experience.
The Tasted Chocolate tour provides a well-rounded introduction to tequila from production to tasting, with the bonus of pairing with chocolate. The visit to Fabrica La Rojena and the exclusive Reserva de la Familia cava deepen the appreciation for Mexican craftsmanship.
At $46.29, this experience offers good value, especially for those curious about tequila’s complexities and creative flavor combinations. It suits visitors who prefer a short, informative, and tasty activity with an intimate group setting.
The combination of factory insights, premium tastings, and a fun chocolate pairing makes this tour a worthwhile addition to any Guadalajara itinerary focused on spirits or culinary traditions.
Is this tour suitable for children or non-drinkers?
The tour involves tastings of tequila and chocolate, so it’s best suited for adults. Non-drinkers may still enjoy the factory tour and chocolate elements but should be aware of the tasting component.
How long does the entire experience last?
The tour lasts approximately 1 hour 30 minutes, including the factory visit, tastings, and the concluding toast.
Where does the tour start and end?
It begins at José Cuervo #73 in Guadalajara’s Centro area and ends back at the same meeting point.
Are reservations necessary?
Yes, booking in advance is recommended to secure a spot, as groups are limited to 15 travelers.
What is included in the price?
The tour fee covers the factory visit, tastings of various tequila stages, access to the private cava, and the chocolate and tequila tasting with the toast.
Can I cancel or change the booking?
This experience is non-refundable and cannot be altered once booked, so plan accordingly.