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Discover the flavors and history of Turin’s iconic vermouth on a 1-hour multi-sensory tasting tour featuring three vermouth types, food pairings, and expert insights.

For those interested in exploring the roots of Italy’s famous aperitif, the Vermouth Multi-sensory Tasting tour in Turin offers an engaging journey into the city’s tradition of flavored wines. Priced at $63.67 per person and lasting approximately one hour, this tour provides a focused, intimate look at the history, aromas, and flavors of vermouth, all led by knowledgeable guides. It departs from Via Stampatori, 19f, a central location in Turin, making it convenient to access. This experience is perfect for anyone wanting to deepen their understanding of Italy’s pre-dinner ritual, the aperitivo, especially those eager to learn about one of Turin’s most iconic beverages beyond typical wine tastings.
The tour is designed to be a small-group experience with a maximum of 19 travelers, which helps ensure an engaging and personalized atmosphere. As revealed by reviews, the guides are praised for their informative and friendly approach, making complex topics like herbal ingredients and history accessible and interesting. The entire experience emphasizes sensory discovery, combining tasting, storytelling, and food pairings to bring the world of vermouth vividly to life.
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The tour begins at Via Stampatori, 19f, situated in the heart of Turin. From this central meeting point, the guides lead guests into an authentic setting suited for exploring the city’s aperitivo traditions. The tour concludes back at the same location, making it easy to continue exploring Turin afterward. The location allows for easy access whether travelers are staying nearby or coming from other parts of the city.

This tour dives into the pre-dinner ritual that has become a hallmark of Turin’s social life. The guides explain how vermouth was originally crafted for royalty, with aromatic herbs, spices, and white wine forming its core. Guests learn about the history and legends behind vermouth, gaining a deeper appreciation for this aromatized wine that is widely enjoyed across Italy and beyond.
The main event involves sampling three distinct types of vermouth, each offering unique flavors, aromas, and textures. Alongside the tastings, guests enjoy three carefully curated pairings, which might include bread and bottled water to cleanse the palate. These pairings highlight how vermouth can complement different foods, elevating the drinking experience beyond simple sips.
During the tasting, the guides illuminate the ingredients that give vermouth its signature taste. White wine forms the base, infused with herbs and spices, which are often a closely guarded secret. Visitors gain insight into the aromatic profiles of each vermouth, making the tasting both educational and sensory-rich.
According to reviews, the guides also share tips on making simple yet delicious vermouth-based cocktails. This adds a practical element to the experience, allowing guests to bring home some bartending skills. It’s a fun way to extend the enjoyment of vermouth beyond just tasting it neat.
The tour includes three vermouths and three food pairings to enhance the tasting journey. Bread accompanies the drinks to complement the herbs and spices, while bottled water helps reset the palate. Notably, snacks are not included beyond the pairings, so guests should consider this when planning their day in Turin.

The tour is limited to 19 participants, fostering an intimate atmosphere where guests can ask questions and engage directly with the guides. It is booked on average 20 days in advance, indicating good planning ahead. The free cancellation policy allows full refunds if canceled more than 24 hours before the scheduled start, providing flexibility in case of changing plans.
We appreciate how this experience emphasizes Turin’s cultural heritage through the lens of vermouth, a drink with roots in the city’s royal history. The small-group format and expert guides contribute to a more personalized and educational experience. Unlike some tastings that focus solely on drinking, this tour combines storytelling, history, sensory evaluation, and food pairings, making it ideal for curious travelers who want more than just a sip.
This tour suits adults interested in food and drink history, those eager to explore local traditions, and fans of spirits and cocktails. It’s an excellent choice for visitors looking for a short, engaging activity that enriches their understanding of Turin’s famous aperitivo without taking up an entire day.
The Vermouth Multi-sensory Tasting in Turin offers a compact yet comprehensive exploration of a city’s beloved pre-dinner ritual. The combination of historical insights, sensory tastings, and food pairings makes this experience stand out from typical wine tastings. The guides’ expertise and the intimate group size ensure a friendly atmosphere where guests can truly savor each sip and learn about the herbal secrets of vermouth.
While the experience lasts just about an hour, it provides a meaningful introduction to Turin’s culinary and cultural identity. Guests who enjoy spirits, want to deepen their appreciation for Italian aperitifs, or seek a digestible way to understand Turin’s drinking traditions will find this tour both enjoyable and enriching.
“Our host was very informative. We learned a lot about Vermouth and tasted some exemplary examples. Plus learned how to make a simple but very nice …”
Is this tour suitable for all dietary restrictions?
Guests are encouraged to communicate any dietary restrictions in advance, but the tour primarily includes bread, bottled water, and three vermouth tastings.
Can I cancel this tour if my plans change?
Yes, the tour offers free cancellation if canceled more than 24 hours before the scheduled start time, ensuring flexibility.
What is the main focus of this experience?
The tour centers on vermouth, exploring its history, flavors, and aromatic ingredients through tasting and storytelling, rather than other types of wine or spirits.
How long does the tour last?
The experience is approximately one hour long, making it a suitable short activity during a day in Turin.
What is included in the price?
The price covers three types of vermouth, three food pairings, bread, and bottled water. Snacks beyond the set pairings are not included.