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Discover Villajoyosa’s colorful houses, explore its historic streets, and enjoy a guided tour of its legendary chocolate factory with tasting included.
Discover the charm of Villajoyosa through this engaging 3.5-hour tour starting from Alicante or Santa Pola. Priced competitively, it combines a guided visit to a famous chocolate factory with a free afternoon to explore the picturesque town on your own. The tour offers a perfect blend of sweet treats, vibrant scenery, and cultural sights, making it ideal for those who enjoy a mix of delicious food and charming landscapes.
The experience is designed for small groups, limited to 8 participants, ensuring a personalized touch. The guide, fluent in English, Spanish, and French, leads you through the highlights with friendly explanations. While there’s a focus on chocolate tasting and local history, travelers should note that the tour does not include workshops or cooking classes. The timing and pacing are well-balanced, with plenty of free time to relax or shop in the old town.
This tour is especially suitable for families, couples, or solo travelers interested in culinary culture and colorful scenery. It offers a great way to enjoy Villajoyosa’s visual beauty and sweet heritage in just a few hours, providing memorable moments without the hassle of organizing transport or entry tickets.


This tour departs from Alicante or Santa Pola, making it easy to include in your day. The pickup involves a trip in a red Citroen Jumpy van with the tour company’s logo, and the driver and guide are clearly recognizable. The transportation offers a comfortable, relaxed start to the experience, with approximately 45 minutes of travel time to Villajoyosa.
The pickup process is straightforward, and the small group size ensures a friendly, intimate atmosphere. After collection, the journey to Villajoyosa is smooth, and the guide begins to share insights about the region’s culture and culinary traditions.
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The first highlight is the guided visit to a legendary chocolate factory. Here, you’ll learn about the centuries-old tradition of chocolate making in Villajoyosa. The guide explains the history behind the factory and shows how artisanal chocolate is crafted from start to finish.
Visitors get a chance to see the chocolate-making process firsthand, gaining a better understanding of the craftsmanship involved. The tour culminates with a chocolate tasting, where you sample different types of cocoa and local products. This part of the experience is especially praised for its delicious flavors and authenticity.

The chocolate tasting is a key moment that adds sweetness to the experience. You’ll enjoy a variety of freshly made chocolates and local products, providing an authentic taste of Villajoyosa’s confectionery craftsmanship. The tasting is included in the tour price, making it a cost-effective way to indulge in high-quality treats.
This part of the tour earns particular praise for the flavorful selection and the friendly explanations provided by the guides. It’s an excellent opportunity to sample local specialties and perhaps pick up some chocolates as souvenirs.
After the factory visit, the tour includes free time in Villajoyosa—a charming town famous for its multicolored houses facing the Mediterranean Sea. The guided tour of the historic center lasts about an hour and covers narrow streets, the Renaissance wall, and seaside spots that tell stories of the town’s seafaring past.
During this stroll, visitors can admire the bright facades of the houses, capture spectacular photos of the coastline, and explore craft shops showcasing local artisans. The views of the sea and the colorful architecture make this town a favorite for photographers and leisure seekers alike.
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Following the guided walk, travelers enjoy about an hour of free time to explore at their own pace. They can visit local craft shops, relax in seaside cafes, or simply take stunning photos of the vibrant houses and panoramic views. This flexibility allows each person to tailor their experience, making the most of their visit.
The free time also provides an opportunity to enjoy the beach, sit by the sea, or browse for souvenirs. It’s a relaxed segment that balances the structured part of the tour, giving a personal touch to the visit.

After exploring Villajoyosa, the group reboards the van for the 45-minute drive back to Alicante or Santa Pola. The drop-off points are the same as the pickup locations, ensuring a straightforward end to the tour. The small group size helps maintain a friendly atmosphere during the return trip.
The driver and guide are available to answer questions or offer additional tips for exploring the area further. The timing is well-paced, with the entire experience lasting around 3.5 hours—perfect for a half-day excursion.

This tour is designed for small groups, limited to 8 participants. The group size allows for personalized attention, but it also means that travelers with specific accessibility needs may face limitations. The tour explicitly states that it’s not suitable for wheelchair users, non-folding wheelchairs, or those over 331 lbs (150 kg).
Plus, the duration and pace make it ideal for those comfortable walking short distances, though no specific accessibility accommodations are detailed in the available information. The languages spoken by guides include English, Spanish, and French, ensuring clear communication.

The tour offers free cancellation up to 24 hours in advance, providing peace of mind when planning. Travelers can reserve now and pay later, offering flexibility in scheduling. The price reflects the inclusion of transportation, the guided factory tour, and tasting experiences, making it a good value for those interested in combining culinary delights with sightseeing.
The small group size enhances the personalized experience, with the friendly driver and guide praised for their professionalism and hospitality.
This experience suits food lovers, especially those with a sweet tooth, and culture enthusiasts keen to learn about Villajoyosa’s chocolate-making heritage. It’s also perfect for photographers and families looking for a relaxed, half-day activity on the Costa Blanca.
Since the tour does not include workshops or cooking classes, those seeking hands-on chocolate experiences may need to look elsewhere. However, the combination of tasting, sightseeing, and free time makes this a well-rounded option for most visitors.
Is transportation included in this tour?
Yes, transportation from Alicante or Santa Pola in a red Citroen Jumpy van is included, with pickup and drop-off locations clearly designated.
How long does the tour last?
The total duration is 3.5 hours, including travel, guided visits, tasting, and free time.
What is the focus of the factory visit?
The guided tour of the chocolate factory covers the history and artisanal process of chocolate making, ending with a tasting of various chocolates and local products.
Can I visit Villajoyosa on my own after the tour?
Yes, the free time allows you to explore the town independently, visit craft shops, or relax by the sea.
Is this tour suitable for wheelchair users?
No, it is not suitable for wheelchair users or those with certain mobility restrictions.
Are there options for languages besides English?
Guides speak English, Spanish, and French to accommodate a diverse group.
What should I bring?
Comfortable walking shoes are recommended for strolling through Villajoyosa’s streets; no specific items are required from the tour provider.
Can I cancel this tour?
Yes, free cancellation is available up to 24 hours in advance.
Is there an age limit or weight restriction?
The tour is not suitable for people over 95 years or over 150 kg (331 lbs).
This Villajoyosa tour offers a delightful mix of sweet tasting, cultural exploration, and scenic beauty. It’s a practical choice for those wanting a well-organized, intimate experience with highlights including a famous chocolate factory and the colorful seaside town.
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