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Discover New York City’s best secondhand shopping with a personalized, small-group tour for just $98. Explore curated vintage shops and hidden gems with expert guidance.
The NYC Small Group Secondhand Personal Shopping Day offers a unique way to explore the city’s vibrant resale scene for $98 per person. This 3 to 3.5-hour experience departs from Eataly in the Flatiron District, and is designed for those who want a personalized, insider look at the best thrift stores, vintage shops, and resale fashion spots in Manhattan and possibly Brooklyn. With a maximum group size of 4, the tour emphasizes individual attention, tailored shopping routes, and expert guidance to help uncover fashion gems that might otherwise remain hidden.
This tour is ideal for fashion lovers, vintage enthusiasts, or anyone eager to shop like a local while discovering some of New York City’s most curated secondhand stores. While the clothing sizes primarily range between 0 and 10, many stops also include accessories like jewelry, handbags, shoes, and hats. The digital shopping map that guests receive after the tour unlocks an additional 120+ shops to explore on their own, making this a comprehensive resource for continued vintage hunting.

The tour kicks off at Eataly, a lively Italian marketplace located at 200 5th Ave. Arriving early allows for enjoying Italian coffee, a meal, dessert, or even an adult beverage before heading into the shopping adventure. Eataly’s vibrant atmosphere sets a cheerful tone for the day ahead. The meeting involves a short chat to customize the shopping itinerary based on the group’s interests, ensuring that everyone gets the most personalized experience possible.
This initial meeting point also provides access to restrooms, Wi-Fi, and nearby food options, helping guests settle in comfortably before the shopping begins. No admission fee is required at Eataly, and the guide is available to answer any immediate questions about the day’s plans.
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As the tour departs from Eataly, the group walks through the Flatiron District, a neighborhood famous for its iconic Flatiron Building built in 1902. The guide shares insights about the area’s architecture and history while leading the way to the first shopping stops. Madison Square Park is also on the route, where the group may stroll past the original Madison Square Garden site.
These scenic walks last about 10 minutes each and serve as a dynamic backdrop for the start of the shopping adventure. The Worth Monument and the 1884 Western Union Building are notable landmarks passed along the way, adding a touch of historical context to the day.

The core of the experience involves visiting 4+ shops, carefully selected for their offerings of women’s vintage and resale fashion. Clothing sizes are typically between 0 and 10, with fewer options available in XS, L, or XL. The shops feature a diverse array of clothing, jewelry, handbags, shoes, belts, hats, and accessories.
Each store is visited for about 20 to 40 minutes, giving ample time to browse, try on items, and get recommendations from the guide. The walking distance between stores is approximately 1.5 miles total, with some visits possibly involving a bus ride or a trip into Brooklyn to explore additional favorite shops. The guide’s expertise helps guests score secondhand gems that reflect their personal style, whether contemporary or vintage.

Depending on the group’s preferences, the tour may extend into Williamsburg, Brooklyn, known for its charming shops and eclectic vibe. This part of the experience lasts around an hour, and visits focus on unique finds in local stores.
Similarly, the guide can include stops in Greenwich Village, famed for its artistic history and bohemian atmosphere. The East Village may also feature in the itinerary, known for its punk rock scene and alternative music venues. These extensions give guests a broader sense of New York’s diverse neighborhoods and shopping scenes, though they are flexible and based on group interest.

After completing the shop visits, guests walk away with an exclusive online map that reveals more than 120 additional shops across New York City. This resource allows for self-guided exploration to continue shopping for vintage and resale fashion after the tour ends. The guide’s expertise ensures that even beyond the scheduled stops, guests know where to find quality, stylish secondhand pieces.
This added value makes the tour suitable for those who want to keep exploring independently, helping to extend the shopping experience well into the afternoon or evening.
The tour departs from Eataly NYC Flatiron, located at 5th Ave, and typically ends at a flexible location based on the group’s shopping preferences. The small-group size of maximum 4 guarantees personalized attention from the guide, Susanne, who is praised for her friendly demeanor, fashion expertise, and city knowledge.
The entire experience involves minimal walking (around 1.5 miles), making it accessible for most guests, and restrooms, food, beverages, and Wi-Fi are available at the starting point. The tour does not include lunch or transportation, so guests should plan accordingly.

Guests consistently describe Susanne as a knowledgeable and friendly guide who takes the time to understand individual style preferences. She customizes the shopping route based on what the group is looking for, whether vintage T-shirts, designer accessories, or unique fashion finds. Her fashion skills and local insight help guests find quality items at reasonable prices.
Reviews frequently highlight the fun, relaxed atmosphere and the ability to discover stores they would never find on their own. Susanne’s guidance ensures that the experience feels more like shopping with a trusted friend or personal shopper rather than a typical tour.
The tour price does not include food, drinks, or transportation between stops. Guests are responsible for purchasing their own meals or beverages, although the tour starts at a location rich with options. Alcoholic drinks are available for purchase at some stops, but are not included in the base price.
The experience is non-refundable and cannot be changed once booked, so planning ahead is recommended. Most bookings are made about 18 days in advance, making it suitable for those with flexible schedules.
The tour is operated by ZTrend New York, a company specializing in curated shopping experiences. For questions or more details, the contact phone is +14246668849 and the email is [email protected].
This tour offers an authentic and personalized way to explore New York City’s secondhand fashion scene. With a competitive price of $98, the small group size, and expert guidance, it appeals most to fashion enthusiasts, vintage collectors, and those eager to shop like a local. The inclusion of a digital shopping map extends the value, encouraging continued discovery after the tour.
While the focus on clothing sizes 0-10 might be a limitation for some, the accessories and jewelry options tend to broaden the appeal. The flexible stops into neighborhoods like Williamsburg, Greenwich Village, and East Village add variety and local color.
This experience combines fun, education, and insider access into New York City’s secondhand fashion scene, making it a worthwhile choice for those looking for a personalized vintage shopping adventure.
“This was thee coolest and most unique tour Ive done! It was like thrifting with a personal shopper. Susanne was great! She asked me questions to le…”
Is this tour suitable for larger groups?
No, the tour is limited to a maximum of 4 guests, ensuring a personalized experience with the guide.
What is included in the price?
The guided shopping experience, curated digital map with 120+ shops, and the customized shopping route are included. Food, drinks, and transportation are not included.
Can I continue shopping after the tour?
Yes, guests receive an online map that reveals additional shops across NYC, enabling further exploration on your own.
What clothing sizes are typically available?
Most clothing available during the tour ranges between sizes 0 and 10, with fewer options in XS, L, or XL.
Does the tour visit Brooklyn?
It may, depending on the group’s interest, with possible stops in Williamsburg for more unique finds.
What is the physical pace of the tour?
The tour involves walking about 1.5 miles over 2.5 to 3 hours, with 20-40 minute stops at each shop.
Is this tour accessible for all guests?
Most guests able to stand and walk comfortably will find the tour suitable. There are no specific accessibility accommodations noted.
How do I book the tour?
Reservations are made through the provider, ZTrend New York. It is recommended to book about 18 days in advance for availability.
What if I need to cancel or change my booking?
The tour is non-refundable, and no changes can be made once booked.
Is the guide knowledgeable about NYC neighborhoods?
Yes, Susanne is known for her city knowledge and fashion expertise, guiding you through iconic neighborhoods and hidden shopping spots alike.