Amsterdam: Johan Cruijff ArenA VIP Tour

Key Points

• Affordable VIP Experience for only $73 per person, lasting 2 hours in North Holland, Netherlands.
• Exclusive access to the dressing room, boardroom, and skybox with stunning views.
• Enjoy a free soft drink in the skybox and receive a unique Ajax scarf as a keepsake.
• The tour is guided in English and Dutch, wheelchair accessible, and includes discounts at the Fanshop and Dutch snack stands.
• Highly rated with a 4.9 out of 5 from 910 reviews, praised for knowledgeable guides and great value.

You can check availability for your dates here:

Discover the Home of Ajax Football Club in Style

The Johan Cruijff ArenA VIP Tour offers a unique chance to see the largest stadium in the Netherlands from an exclusive perspective. For $73, you get two hours of behind-the-scenes access in North Holland, guided by knowledgeable staff. This tour is perfect for football fans, sports enthusiasts, or anyone interested in Dutch football culture. The experience balances luxury and insight, with visits to famous stadium areas that are usually off-limits to the public.

What makes this tour especially appealing are the access to exclusive areas like the dressing room and boardroom, along with the skybox experience. Guests enjoy a free soft drink while taking in spectacular views of the pitch from a VIP skybox, adding a touch of luxury to the visit. Plus, each participant receives a special AFC Ajax scarf, serving as a memorable souvenir. While match tickets are not included, the tour itself offers a comprehensive look at the stadium’s most iconic spots and the club’s history.

How the Johan Cruijff ArenA VIP Tour Is Structured

This two-hour tour begins at the Main Entrance E of the stadium, accessible via metro line 50 or 54 at the Bijlmer ArenA stop. The guide leads visitors through the stadium’s most exclusive areas, starting with the Ajax dressing room—where players prepare for matches—offering a glimpse into the team’s pre-game routine. Next, guests visit the boardroom, where important decisions are made, an area normally restricted to management during matches.

The VIP experience culminates in a skybox, where a free soft drink is served, and visitors can enjoy breathtaking views of the pitch. The skybox offers a luxurious setting, giving a VIP perspective of the entire stadium. This setup allows for excellent photo opportunities, especially with the stadium’s iconic design as a backdrop. The entire tour is conducted with a live guide, available in English and Dutch, ensuring clear explanations and stories about the club and stadium.

Visiting Exclusive Areas in the Johan Cruijff ArenA

Access to areas normally off-limits to the public is what sets this VIP tour apart. The dressing room provides a closer look at the players’ preparations before matches, giving a sense of stadium life from a player’s perspective. The boardroom reveals where club executives make strategic decisions, providing insight into the management side of football.

The skybox area offers a luxury experience, with comfortable seating and panoramic views. Here, you’ll find some of the best vantage points to watch the pitch, along with the complimentary soft drink—a small touch that enhances the VIP feel. These exclusive zones make the tour ideal for football lovers seeking a behind-the-scenes look at Ajax’s home stadium.

The Skybox Experience and Refreshments

One of the highlight moments of the VIP tour is the visit to the skybox, which features spectacular views of the pitch. Visitors are welcomed with a complimentary soft drink, adding a refreshing touch to the experience. The skybox’s panoramic windows provide a perfect setting for photos and enjoying the stadium atmosphere from a luxurious vantage point.

This setting not only offers visual splendor but also a sense of privilege, being in a space typically reserved for VIP guests or match officials. The view of the pitch combined with the free drink makes this part of the tour especially memorable for visitors seeking a taste of exclusivity.

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The Unique AFC Ajax Souvenir and Discounts

Every participant receives a special Johan Cruijff ArenA scarf, which acts as a tangible memory of the visit. The scarf is a distinctive keepsake for fans and adds a personal touch to the experience. The ticket also includes discounts at the Fanshop and on Dutch snacks at Febo Boulevard—each 10% off—which encourages guests to explore further after the tour.

Though alcoholic beverages are not included**, the free soft drink in the skybox provides a refreshing break during the visit. The discounts make it easier to purchase souvenirs or snacks, adding extra value to the overall experience.

Logistics and Accessibility

The meeting point is at Main Entrance E of the Johan Cruijff Arena, making it easy to find, especially via public transport. The tour is wheelchair accessible, ensuring that visitors with mobility needs can enjoy the experience comfortably. The tour is also flexible in scheduling, with availability checks for specific start times.

The group size is kept in a manageable number to allow for personalized attention from the guide. Visitors are advised to arrive on time and be prepared for a two-hour walk through the stadium’s most fascinating areas. Since luggage, large bags, and backpacks are not allowed, it’s best to visit with light personal items.

The Expertise of the Guides and Their Role

The guides are consistently praised for their knowledgeability and passion for Ajax. The tour guides are described as friendly, entertaining, and well-informed, often sharing stories and insights that bring the stadium and club history to life. Some guides are noted for their funny anecdotes and great storytelling style, enhancing the overall experience.

Guests also appreciate that guides take time to allow for photos and exploration at each stop. The personal attention from guides ensures that everyone feels engaged and leaves with a deeper understanding of Ajax’s legacy.

Value and Price Comparison

At $73 per person, this VIP stadium tour is considered excellent value given the exclusive access, guided experience, and souvenir scarf included. The 10% discounts on shopping and snacks further enhance the value. The high ratings suggest most visitors find the experience well worth the price, especially for football fans eager to peek behind the scenes of one of Europe’s top clubs.

While match tickets are not included, this tour offers a deep dive into the stadium’s inner life without the need for a game day, making it accessible to any time of year.

What Sets the Johan Cruijff ArenA VIP Tour Apart

The exclusivity of access to areas like the dressing room and boardroom delivers unique insights into football culture and stadium operations. The skybox experience adds a luxury element that many tours lack, offering stunning views and a relaxing drink in a privileged setting.

On top of that, the guide’s passion and expertise significantly elevate the tour, with many reviews highlighting the friendly, funny, and informative nature of the guides. The affordable price point, combined with the positive reviews, makes this a highly recommended activity in Amsterdam for football lovers.

Frequently Asked Questions

Is there an age limit for the VIP tour?
There is no specific age limit mentioned, but the tour is suitable for most visitors, including families. Luggage and large bags are not permitted, so travelers should pack light.

Does the tour include match tickets?
No, match tickets are not included. The focus is on stadium access and behind-the-scenes areas.

Is the tour accessible for wheelchair users?
Yes, the tour is wheelchair accessible, allowing everyone to enjoy the experience.

How long does the tour last?
The tour duration is approximately 2 hours, with check-in times available depending on the schedule.

Do I need to book in advance?
Yes, tickets can be booked online with the option to cancel up to 24 hours in advance for a full refund.

Are there any discounts available?
Yes, ticket holders receive 10% discounts at the Fanshop and on Dutch snacks at Febo Boulevard.

The Johan Cruijff ArenA VIP Tour offers a luxurious, behind-the-scenes look at one of Europe’s most iconic football stadiums. With exclusive access, a friendly guide, and a memorable souvenir, it provides excellent value for fans and curious visitors alike.

You can check availability for your dates here: More Great Tours Nearby