Italian Riviera, open air market principality of "SEBORGA -private tour full day- - Discovering the Market Towns of Ventimiglia and Sanremo

Italian Riviera, open air market principality of “SEBORGA -private tour full day-

Discover the Italian Riviera with this private full-day tour from Cannes, featuring vibrant markets, the principality of Seborga, and scenic stops in Ventimiglia and Menton.

Explore the Italian Riviera’s Vibrant Open-Air Markets and the Unique Principality of Seborga

Italian Riviera, open air market principality of "SEBORGA -private tour full day- - Explore the Italian Rivieras Vibrant Open-Air Markets and the Unique Principality of Seborga

This private tour offers a full-day journey through some of the most charming spots along the Italian Riviera, starting from Cannes, France. At $800.48 per group (up to 8 people), it provides an intimate experience with visits to lively markets in Ventimiglia and Sanremo, along with a fascinating stop at Seborga, a lesser-known independent principality. The tour lasts approximately 4 hours and 30 minutes, with door-to-door service, making it a convenient way to enjoy the Italian coast at a relaxed pace.

What sets this tour apart is its combination of cultural exploration, shopping, and scenic drives. The guide, Jacques, receives high praise for his knowledgeable and humorous approach, making the day both informative and enjoyable. While the tour includes free time to shop and dine, it does not cover lunch, giving flexibility for personal preferences. This tour appeals most to those eager to explore authentic Italian towns and discover hidden gems in a private, relaxed setting.

Key Points

Italian Riviera, open air market principality of "SEBORGA -private tour full day- - Key Points

  • Private full-day experience with transportation and bottled water included
  • Visits to Venice, Sanremo, and Seborga, with time for shopping and sightseeing
  • Market strolls in Ventimiglia and Sanremo, featuring local products and leather goods
  • Exclusive exploration of Seborga, an independent principality with a lively open-air market
  • Option to stop in Menton and enjoy views along the French Riviera, including a scenic drive by Monaco
  • Tour duration of approx. 4.5 hours, departing at 9:30 am from Cannes

Departure and Start Time at 9:30am from Cannes

This tour begins promptly at 9:30 am in Cannes, with a door-to-door pickup service that offers added convenience. The trip is designed for small groups, up to eight participants, ensuring a personalized experience. The private transportation is air-conditioned, maintaining comfort throughout the day, and bottled water is provided for refreshment.

Guests should arrive prepared for a flexible schedule, with optional free time at each stop for shopping, sightseeing, or simply relaxing. Confirmations are received within 48 hours and are subject to availability. The tour is accessible to most travelers and includes service animals.

Discovering the Market Towns of Ventimiglia and Sanremo

Italian Riviera, open air market principality of "SEBORGA -private tour full day- - Discovering the Market Towns of Ventimiglia and Sanremo

Ventimiglia: Medieval Charm and Leather Treasures

The first stop is Ventimiglia, a well-preserved medieval town famous for its weekly market on Fridays. Here, the Ventimiglia Alta district offers a walk through cobblestone streets lined with shops selling leather bags, jackets, and clothes—often at competitive prices. Visitors find many stalls selling copies of luxury brands, so a careful eye helps avoid fakes.

The market is a lively hub for local products and specialties, with a variety of flavorful foods and artisan crafts. The visit lasts around 3 hours, providing ample time to browse and enjoy the authentic atmosphere of Italy’s “all flavors” in one place. The medieval architecture and scenic views further enhance this stop’s appeal.

Sanremo: Floral Beauty and Seafood Delights

Sanremo is another highlight, especially on Tuesdays and Saturdays. This medieval town charms visitors with its colorful streets, fresh fruit leather, and vibrant markets. Its clothing stores offer very competitive prices, making it a favorite for shopping enthusiasts.

Sanremo is also known for its liquor stores, seafood restaurants, and specialty fish markets. Visitors have around 3 hours here to explore, enjoy local delicacies, and soak in the lively seaside vibe. The town’s picturesque old city offers plenty of photo opportunities and a chance to experience the authentic Italian Riviera atmosphere.

The Fascinating Principality of Seborga

Italian Riviera, open air market principality of "SEBORGA -private tour full day- - The Fascinating Principality of Seborga

An Independent Village with a Rich History

After exploring the markets, the tour heads to Seborga, a village in the Imperia province that proclaims itself an independent principality. Less famous than Monaco, Seborga features its own currency, flag, and anthem, asserting its sovereignty amid Italy.

The visit includes free time to shop at the famous open-air market, especially known for leather goods, luggage, and cloth accessories. The town’s picturesque old city invites visitors to stroll through its charming streets and learn about its unique status, making it a distinctive highlight of the tour.

Enjoying Italian Cuisine and Scenic Views

While in Seborga, travelers can enjoy local Italian cuisine at nearby cafes, including ice creams and cappuccinos. The town’s atmosphere feels authentic, with its historic buildings and scenic views providing a perfect backdrop for a relaxed break. The market and shops here offer opportunities to pick up unique souvenirs and leather gifts.

Scenic Drive and Stop in Menton

Italian Riviera, open air market principality of "SEBORGA -private tour full day- - Scenic Drive and Stop in Menton

French Riviera Charm at Menton

On the return journey, the tour makes a brief stop in Menton, a French border town famous for its lemons and oranges. This town’s vibrant citrus markets and colorful streets provide a taste of French Riviera life.

Optional Monaco Crossing and Scenic Middle Corniche

Guests can choose to cross into Monaco during the trip, adding a touch of glitz and glamour to the day. The return route along the “middle Corniche” offers a scenic drive along the coast, with stunning sea views and picturesque villages, making the journey as enjoyable as the stops.

Practical Details: Transport, Timing, and Accessibility

The tour features private transportation in an air-conditioned vehicle, ensuring comfort and privacy. The door-to-door pickup simplifies logistics, and the most travelers can participate. The 4.5-hour duration includes all stops, with free time to explore each location at a relaxed pace.

The tour’s small group size and flexible itinerary make it ideal for those wanting a personalized experience, enjoying the sights without feeling rushed. Since lunch is not included, guests can select their preferred dining options at each stop.

What Makes This Tour Unique: Markets, Seborga, and Scenic Views

Italian Riviera, open air market principality of "SEBORGA -private tour full day- - What Makes This Tour Unique: Markets, Seborga, and Scenic Views

This tour stands out for its focus on authentic markets in Ventimiglia and Sanremo, offering a chance to shop for local products and leather goods at very competitive prices. The visit to Seborga adds a quirky twist, with its independent status and historic charm.

The scenic drives along the Italian Riviera and the short stop in Menton provide a blend of cultural exploration, shopping, and sightseeing. The knowledgeable guide Jacques enhances the experience, sharing insights and humor that make the day memorable.

Who Will Enjoy This Tour Most

This private tour suits those eager to explore Italian market towns and witness Seborga’s unique independence. It’s ideal for travelers who appreciate shopping, local cuisine, and scenic drives. The flexible schedule and small group setting make it perfect for couples, friends, or small families looking for an authentic Riviera experience without the crowds.

The Sum Up: A Charming Day on the Italian Riviera

This full-day private tour offers a personalized window into the Italian Riviera’s lively markets, historic towns, and quirky Seborga. The expert guide, comfortable transportation, and beautiful scenery make it a well-rounded choice for culture, shopping, and scenic drives.

While it may not include a lunch, the free time at each stop allows guests to indulge in local foods and shopping at their own pace. It’s especially suited for those who want a relaxed, intimate experience with a touch of Italian charm and French Riviera beauty.

This tour delivers a mix of authentic Italian towns, vibrant markets, and offbeat attractions, perfect for anyone wishing to see a different side of the Riviera in style.

✨ Book This Experience

Italian Riviera, open air market principality of “SEBORGA -private tour full day-



5.0

100% 5-star

“The Tour guide Jaques was wonderful . Very knowledgeable and informative. Very funny also. Tour itself was wonderful with the open air market lunch…”

— jaime w, Jun 2025

Frequently Asked Questions

What is included in the tour price?
The private transportation, air-conditioned vehicle, and bottled water are included.

Is lunch provided?
No, lunch is not included, giving guests the freedom to choose their own dining options at each stop.

What is the duration of the tour?
The entire experience lasts approximately 4 hours and 30 minutes.

Can I participate if I have mobility issues?
Most travelers can participate, but specific accessibility details are not provided. It’s best to contact the provider directly.

How many people are in each group?
The tour is private for up to 8 people, ensuring a personalized experience.

What are the main stops on the tour?
The tour includes Ventimiglia, Sanremo, Seborga, and a scenic stop in Menton with optional crossing into Monaco.

When do the markets in Ventimiglia and Sanremo operate?
Ventimiglia’s market is on Fridays, while Sanremo’s market runs on Tuesdays and Saturdays.

Is there a guided commentary during the tour?
Yes, Jacques provides insightful commentary, sharing knowledge and humor throughout the day.