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Discover the secret corners of the Cotswolds on this 8-hour guided tour from Stratford-upon-Avon or Moreton-in-Marsh, featuring charming villages and ancient landmarks.

This day-long tour from Stratford-upon-Avon or Moreton-in-Marsh offers a carefully curated glimpse into the less-traveled parts of the Cotswolds. For $109.81, visitors receive a full 8-hour adventure exploring both classic villages and hidden gems, all with a small group experience that fosters intimacy and personal attention. The climate-controlled Mercedes minibus ensures a comfortable ride through scenic countryside while the guides share engaging stories about local legends and landmarks.
What makes this tour stand out is its focus on secret spots alongside well-known villages like Burford and Broadway. Reviewers highlight the knowledgeable guides—notably Steve, Tom, Colin, and Mark—whose storytelling makes the experience rich and enjoyable. The tour’s small group size of up to 16 travelers helps create a relaxed, friendly atmosphere, perfect for those seeking both sightseeing and insightful commentary.
Planning more time in Stratford upon Avon? We've covered other experiences worth considering.

The tour starts early, with pickups from Stratford-upon-Avon at 8:50 AM from Shakespeare’s Birthplace Coach Terminal or from Moreton-in-Marsh rail station at 9:30 AM. The journey kicks off with a short introduction en route to the first stop, giving a preview of the day’s highlights. For those joining in Stratford, arriving 5 minutes early is advised to ensure a smooth start.
Traveling in a spacious Mercedes minibus, the group heads straight into the Cotswolds countryside. The small size of the group means the experience remains personal, with plenty of space for luggage and comfort. The guide leads the way, sharing stories about the landscape and local history during the drive.

The first major stop is the Rollright Stones, an ancient stone circle often called a mini Stonehenge. Here, the guide explains Olde English myths and legends while showcasing panoramic views across the rolling Cotswolds. The admission is included, with a £2 donation made on your behalf through the Rollright Trust.
Spending 45 minutes at this site allows plenty of time to explore the stones and take photographs. The location offers a striking combination of history and natural beauty, making it a highlight for those interested in archaeology and folklore.

After the stone circle, the tour continues with a scenic 40-minute drive through the picturesque countryside made famous by Clarkson’s Farm. The route takes in tiny villages and farm landscapes that capture the essence of rural Cotswolds life. While the tour passes near Diddly Squat Farm Shop, it does not stop there, as long queues make visits impractical on this day trip.
This drive offers relaxed viewing of classic Cotswold scenery—fluffy hedgerows, stone walls, and rolling fields—perfect for photography or just soaking in the views. The guide shares stories related to the show and local farming traditions.

Next, the group arrives in Burford, a vibrant, authentic market town known for its well-preserved Cotswold cottages and historical charm. The visit lasts an hour, providing time for strolling through its quaint streets, browsing local shops, and sampling homemade cakes at cozy cafes.
Burford’s rich history and delightful architecture make it a favorite for many. Travelers can enjoy capturing photos of the traditional Cotswold cottages and soaking in the lively atmosphere of this popular stop.

Gently tucked away, Guiting Power remains off-the-beaten-path, offering a genuine slice of countryside life. With only 30 minutes here, visitors can peek inside the local pub or try one of David Beckham’s favorite sausage rolls. The village’s remote and unspoiled nature helps preserve its charm, making it a peaceful contrast to busier towns.
This stop is perfect for those who enjoy small, quiet villages and want to escape the crowds. Its unspoilt setting makes it a hidden treasure among the tour’s stops.

Next up is Broadway, often called the jewel of the Cotswolds. Spending 1 hour and 10 minutes here allows ample time to visit art galleries, browse independent shops, and admire the gorgeous cottages lining the streets. The village has a lively yet relaxed vibe, and its traditional architecture provides outstanding photo opportunities.
Broadway’s reputation as a cultural hub makes it a highlight for art lovers and those wanting a taste of local craftsmanship. The guide points out notable sights and offers recommendations for local spots.

The tour then moves on to Stanton, a village often voted as one of the most beautiful and unspoilt in the Cotswolds. With just 30 minutes here, visitors can take in the peaceful streets, admire the well-preserved cottages, and enjoy the tranquil atmosphere.
Stanton’s quiet charm appeals to those who value unspoilt countryside villages. It offers a perfect setting for a brief yet memorable stop, giving a true sense of rural life.
As the day winds down, the group makes a short drive back to Moreton-in-Marsh, arriving around 5 PM. The tour concludes with farewells at the rail station, where travelers can continue their journey or explore the town further.
Moreton-in-Marsh is a convenient location for overnight stays, with plenty of accommodation options and easy access to onward travel. The tour’s flexible schedule allows you to plan your evening after the trip.
The tour includes pickup from Stratford-upon-Avon or Moreton-in-Marsh, a friendly local guide, and admission to the Rollright Stones. The small group size enhances the experience, ensuring a personal touch. The climate-controlled minibus guarantees comfort throughout the day.
Note that food and drink are not included, so travelers should bring their own or plan to purchase during stops. The tour is designed to run in good weather; cancellations due to poor weather result in a full refund or a reschedule.
The tour’s reviews consistently praise the knowledgeable guides, the well-paced stops, and the opportunity to see lesser-known villages. The 5-star ratings reflect high satisfaction, especially for those seeking an off-the-beaten-path experience.
This tour offers a balanced mix of classic Cotswold villages and secret spots like the Rollright Stones and Guiting Power. Its small group and personal guides create a relaxed environment where questions and interactions are encouraged. The scenic drives are complemented by stops that highlight both history and local life.
While it lacks lunch included, the tour’s affordable price and rich itinerary make it a great value for those interested in a comprehensive, intimate exploration of the Cotswolds. It’s particularly suited for visitors who want to avoid crowds and enjoy authentic village life.
“Great Tour – our guide Steve was very knowledgeable and made us all feel very comfortable , like one of his friends showing us the beauty of his fa…”
How long is the tour?
The entire experience lasts approximately 8 hours.
Where does the tour start?
It begins with pickups at Stratford-upon-Avon at 8:50 AM or Moreton-in-Marsh at 9:30 AM.
Is food included?
No, lunch and drinks are not included, so plan to bring your own or buy options during stops.
What is the group size?
The tour is limited to 16 travelers, ensuring a personal experience.
Are children allowed?
Yes, children aged 3-15 are permitted, but must be accompanied by an adult.
Can I join the tour if I arrive late?
Arrive at least 5 minutes early for pickup. The tour departs promptly; late arrivals risk being left behind.
Is the tour suitable in bad weather?
Yes, the tour runs in all but dangerous weather, though cancellations may occur if conditions are unsafe.
What is included in the price?
The tour includes transport, admission to the Rollright Stones, a friendly guide, and a souvenir booklet.
Can I cancel?
Yes, free cancellation up to 24 hours before the tour date is available for a full refund.
How do I identify the guide?
Look for the large white minibus with green and purple Go Cotswolds branding and a guide in uniform.
This Secret Cotswolds Tour offers a comprehensive, intimate day exploring both well-known and hidden spots in the picturesque Cotswolds. Its small group size, knowledgeable guides, and thoughtfully selected stops make it a standout choice for those wanting to see the region’s authentic charm.