Shopping with Brandy: Tour to Brandy factories and markets

Discover Armenia’s Premium Brandy and Market Experience for $190

This 4.5-hour private tour offers a deep dive into Armenia’s renowned brandy heritage and vibrant markets. For $190 per group of up to 6, visitors enjoy exclusive visits to the legendary Ararat and Noay Brandy factories, combined with shopping at GUM and Vernissage markets in a comfortable Mercedes-Benz vehicle. The tour is perfect for those wanting to combine cultural insights with culinary tastings and local shopping.

The tour is designed for travelers eager to learn about Armenia’s iconic brandy production history, explore bustling markets, and enjoy hands-on shopping. While the pace is well-balanced, be prepared for some walking and the need for comfortable shoes. Tickets to the factories are not included, but the guided experience and tastings make this a rewarding outing for lovers of spirits and local crafts alike.

You can check availability for your dates here:

Key Points

• Private group tour with maximum 6 guests for a personalized experience
• Visit two legendary brandy factories: Noay and Ararat with tastings included
• Explore the GUM marketplace for local foods, dried fruits, and Armenian bread
• Discover the Vernissage market, a hub for Armenian souvenirs and handicrafts
• Comfortable transportation in a Mercedes-Benz with amenities like free Wi-Fi and photo services
• Includes hotel pickup and drop-off in Yerevan, with flexible booking options

Armenia’s Famous Brandy Factories: Legends and Tastings

This tour takes you to two of Armenia’s most iconic brandy producers. First, the Noay Brandy Factory is situated near Ararat Factory in the heart of Yerevan, inside the historic Erivan fortress. Built in 1877 by merchant Nerses Tairian, the factory was supported by the artist O. Ayvazovsky. A visit here includes a walk through cellars, catacombs, and a tasting room, with the opportunity to purchase directly from the shop outside.

Next, the legendary Ararat Brandy Factory was established in 1887 and gained global fame after winning a gold medal in France in 1900. Known for its product of the year awards during the Soviet era and reportedly Winston Churchill’s favorite, the factory now features a museum, cognac tasting room, and a shop. The insights into Armenia’s cognac history make this stop a highlight for spirits enthusiasts.

Shopping at GUM: Armenia’s Central Market

The GUM Market is an essential stop, offering an authentic look into Yerevan’s daily life. Located on Khorenatsi Street, next to the Tashir shopping center, this large marketplace is the unofficial heart of local commerce. It has been operating since the Soviet days, with a recent revival after the old complex was damaged.

Here, visitors find fresh fruits, dried fruits, Armenian bread (lavash), and meat and fish, all sold directly from local vendors. The market’s lively atmosphere makes it ideal for sampling and buying local produce and culinary ingredients to take home.

Exploring Vernissage: The Open-Air Handicraft Market

Vernissage Market is a must-see for art lovers and those hunting for souvenirs. Sitting near Republic Square and extending to the Vardan Mamikonyan monument, it has been a space for Armenian artists and craftsmen since 1980. Originally, it was a place for selling paintings, but it has evolved into a bustling market of traditional handicrafts.

This outdoor market offers handmade jewelry, textiles, ceramics, and national souvenirs. Visitors appreciate the chance to buy gifts or personal keepsakes, making this a perfect shopping stop after the factory visits.

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Transportation and Guide Services: Comfort and Convenience

Transportation is provided in a luxurious Mercedes-Benz, equipped with free Wi-Fi, photo services, and useful extras such as a thermos, chargers, headphones, and more. This setup ensures a comfortable ride between sites and allows for photo opportunities at key moments.

The guide speaks English, Russian, and Armenian, guiding you through the stops with knowledgeable commentary. The hotel pickup and drop-off make logistics simple, and private groups ensure a tailored experience. The tour operates on a flexible schedule with full refund options if canceled 24 hours in advance.

Visiting the Noy and Ararat Brandy Factories

The Noy Factory stands out for its location inside the Erivan fortress, next to Victory Bridge and City Hall. Its history dating back to 1877 and connection to artist O. Ayvazovsky add historical flavor. Visitors explore cellars, catacombs, and a tasting room, and can purchase brandy souvenirs directly from the shop.

The Ararat Factory boasts a prestigious reputation, with a storied past that includes international awards and a history of being a favorite for world leaders. The museum tour provides insights into brandy-making techniques, and tasting sessions highlight Armenia’s famous cognacs.

Market Shopping: From Fruits to Handicrafts

GUM Market offers a glimpse into everyday Armenian life, with local vendors selling fresh produce, dried fruits, and traditional bread. The variety and quality of local foods make it a worthwhile stop for culinary souvenirs.

At Vernissage, the focus shifts to art and crafts. The market’s open-air stalls sell handmade jewelry, ceramics, and woodwork, perfect for gift shopping or collecting. The market’s atmosphere and authenticity receive high praise.

Practical Details and Booking Flexibility

This tour costs $190 per group, with a maximum of 6 participants, making it ideal for small groups seeking a personalized experience. The duration of 4.5 hours allows ample time for sightseeing and shopping without feeling rushed.

Booking is flexible, with options to reserve now and pay later, plus full refund if canceled more than 24 hours in advance. The tour includes all transportation expenses and guide services, but factory entry tickets are not included, so plan to purchase those separately if desired.

Who Will Appreciate This Tour Most?

This experience suits adults with an interest in Armenia’s brandy history, local markets, and authentic shopping. The private group setting ensures a relaxed pace and personalized attention. The comfortable transportation and guided commentary make it suitable even for visitors unfamiliar with the city.

Final Thoughts on the Armenia Brandy and Market Tour

This 4.5-hour private tour strikes a great balance between cultural education and shopping fun. The visit to the Noay and Ararat factories provides a deep dive into Armenia’s spirit production, complemented by market explorations that showcase local foods and crafts.

While factory tickets are not included, the guided tastings and shopping opportunities more than compensate. The luxury transport and personal guide elevate the experience, making it ideal for small groups who value comfort and insight.

This tour offers a well-rounded glimpse into Armenia’s brandy craftsmanship and market life, perfect for spirits lovers and cultural explorers alike.

Frequently Asked Questions

Are the factory visits suitable for all ages?
The tour is not recommended for children under 18, primarily due to the focus on spirits tasting and factory procedures.

Is lunch included in the tour?
No, meals are not included. The tour focuses on tastings, shopping, and sightseeing.

Can I purchase branded products during the tour?
Yes, you can buy brandy directly from the factories’ shops, as well as local souvenirs at Vernissage and GUM markets.

What should I wear for the tour?
Comfortable shoes and clothes are recommended, especially since the stops involve walking.

Are there any language options for the guide?
The guide speaks English, Russian, and Armenian.

How do I cancel the reservation?
Reservations can be canceled up to 24 hours in advance for a full refund through the booking platform.

Is transportation included?
Yes, transportation expenses are covered, with hotel pick-up and drop-off included.

What makes this tour stand out?
The combination of famous brandy factory visits, market shopping, and luxury vehicle service creates a convenient, informative, and enjoyable experience.

You can check availability for your dates here: More Great Tours Nearby