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Experience the authentic Rioja with this private 9.5-hour tour from San Sebastian, visiting family wineries, Laguardia, and the Marques de Riscal vineyard.
The Real Rioja Explore Tour offers a comprehensive and intimate journey through one of Spain’s most celebrated wine regions. Priced at $569.68 per person and lasting approximately 9 hours and 30 minutes, this private experience is ideal for wine enthusiasts seeking a personalized taste of Rioja’s best vineyards and historic towns. The tour departs from San Sebastian and includes stops at a family-run winery, the ancient town of Laguardia, and the iconic Marques de Riscal vineyard designed by Frank Gehry. With pickup offered and group discounts, it combines convenience with a tailored approach, making it a popular choice booked around 31 days in advance.
Certainly, the tour’s focus on behind-the-scenes visits, scenic views, and traditional tapas makes it stand out. However, the full-day itinerary requires a moderate level of walking and interest in wine and history. It’s perfect for visitors who want a more personalized experience than large group tours provide, with exclusive access to private cellars and local cuisine.
The Real Rioja Explore Tour begins early in the morning, departing from San Sebastian at 8:30 am. The private nature guarantees that only your group is on board, allowing for a flexible and personalized experience. The cost of $569.68 per person reflects the full-day itinerary, which is booked about a month in advance on average.
This tour is designed for those who appreciate good wine, scenic landscapes, and local culture. It combines wine education, culinary delights, and exploration of a historic town, all within a single day. The tour features pickup services, eliminating the need to worry about transportation logistics, and offers group discounts, making it more accessible for friends or families traveling together.
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The first stop takes place at a 4-generation family-run winery in Villabuena de Alava. Here, the guide offers a full guided tour of the wine-making process, taking visitors behind the scenes from vine to bottle. This visit lasts about 2 hours and includes tastings paired with local tapas on the veranda overlooking the vineyards.
This stop provides a personalized look at traditional Rioja wine production and showcases the care and craftsmanship involved. The admission is free, and the emphasis on family history offers a warm, authentic feel. The experience is ideal for those who want a close-up view of Rioja’s wine culture away from commercial wineries.

The tour continues to Laguardia, a 1100-year-old walled town perched atop a hill surrounded by vineyards. Here, visitors stroll through cobbled streets, discovering landmarks like the Santa Maria de los Reyes church and hidden cellar caves beneath the town.
The underground tunnels and caves are full of regional wines, with a special cellar selected for a unique tasting experience. After exploring the town’s history and architecture, the group sits down for a three-course traditional lunch with spectacular views of the valley. This stop lasts about 3 hours, blending history, scenery, and gastronomy seamlessly.

No visit to Rioja is complete without seeing Marques de Riscal, famed for its architectural masterpiece by Frank Gehry. The tour includes a one-hour visit to the vineyard, where guests can admire the striking, metallic design of the winery building and taste the original vino tinto that made the estate famous.
This stop offers a blend of modern architecture and traditional wine tasting, making it a highlight for design lovers and wine connoisseurs alike. The admission is free, but the experience of seeing Gehry’s vision alongside tasting Rioja wines is unforgettable.

Throughout the day, the tour emphasizes scenic views of La Rioja’s rolling hills and vineyard landscapes. The visit to Laguardia’s secret cellar caves provides a chance to see the region’s hidden wine treasures. The veranda tasting and lunch overlooking the vineyards give travelers a chance to appreciate the region’s culinary and visual appeal.
These moments of pause are carefully balanced to offer relaxation amid the day’s more active sightseeing. The tour pace allows a leisurely exploration without feeling rushed, making it suitable for those who enjoy seeing local atmospheres.

The meeting point is easy to find in San Sebastian, with pickup offered for convenience. The tour is designed for most travelers, including those with service animals, and is private, meaning only your group participates, without strangers. The confirmation arrives within 48 hours of booking, and free cancellation is available if canceled at least 24 hours in advance.
Booking is recommended about 31 days in advance due to its popularity. The tour’s small group size enhances the experience, allowing guides to give more personalized attention and answer questions about the wines, towns, and history.

Reviews praise the guides for their friendly, knowledgeable, and engaging manner. Guides like Borja and Alex are highlighted for their ability to share insights about Rioja, making the experience both educational and enjoyable. Their expertise enriches the visit to each location, from wineries to historical sites.
The guides also facilitate the tasting sessions, making sure guests understand the nuances of each wine and appreciate the local flavors. Their storytelling adds depth to the visit, transforming it from a simple tour into an immersive cultural experience.

This private Rioja tour suits wine lovers, history enthusiasts, and culinary travelers who prefer a personalized experience over large group excursions. The stops at family wineries and secret cellars appeal to those interested in authentic, behind-the-scenes wine production. The inclusion of traditional tapas and a scenic lunch makes it ideal for foodies as well.
While the overall pace is relaxed, some walking and stair climbing in Laguardia may be necessary, so it is best suited for physically capable participants. It offers a balanced mix of education, leisure, and scenic beauty, making it a memorable way to explore Rioja’s diverse offerings.
The Real Rioja Explore Tour provides a well-rounded and intimate glimpse into Spain’s famous wine region. With carefully curated stops, expert guides, and delicious local food, it offers a genuine taste of Rioja’s spirit. The $569.68 price reflects the quality of personalized access, exclusive tastings, and culture.
This tour is especially suited for those who want a comprehensive day that covers wine production, historic towns, and modern architecture. The flexibility of pickup and private setting ensure a comfortable, hassle-free experience. For anyone eager to explore Rioja with depth and authenticity, this tour delivers a memorable journey.
“My husband and I had a wonderful day touring the Rioja region with Borja! Experience San Sebastian Tours really does it right. We booked this tour …”
What is included in the tour price?
The tour includes visits to three key stops—a family-run winery, Laguardia, and Marques de Riscal—along with guided tours, tastings, and a traditional tapas lunch. Pickup is offered, and the experience is private for your group.
How long does the tour last?
The total duration is approximately 9 hours and 30 minutes, starting at 8:30 am and including all stops, tastings, and meal times.
Is lunch included?
Yes, the tour features a three-course traditional lunch in Laguardia, accompanied by spectacular views of the surrounding vineyards.
Can I cancel the tour if my plans change?
Yes, free cancellation is available up to 24 hours before the scheduled start, allowing for peace of mind.
What are the main highlights of this tour?
The private behind-the-scenes winery tour, the historic streets of Laguardia, and the Gehry-designed Marques de Riscal vineyard are the main highlights.
Who is this tour best suited for?
It suits wine enthusiasts, history buffs, and culinary travelers who enjoy a personalized, relaxed experience with access to exclusive sites and tastings.
Are children or travelers with mobility issues accommodated?
Most travelers can participate, but some walking and stairs in Laguardia should be considered. The tour is suitable for those able to handle moderate physical activity.
How far in advance should I book?
Booking around one month in advance is recommended, as it is a popular choice among visitors to San Sebastian.
Is this tour available on weekends?
While not explicitly stated, the flexible booking and private nature suggest it can be scheduled to suit your preferred dates, subject to availability.
This private Rioja experience combines culture, wine, and scenic beauty into a full, engaging day. With thoughtful stops and expert guides, it offers an authentic taste of La Rioja for those seeking a personalized adventure.