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Discover London's top attractions with the Golden Pass, offering unlimited bus travel, entry to key sites, and a Thames cruise, all for $93 per person in one day.

The Golden Pass offers a flexible, convenient way to see London’s most iconic sights in just one day. Priced at $93 per person, this ticket combines unlimited hop-on hop-off bus rides, entry to popular attractions, and a Thames River cruise. Its provider rating of 4.5 reflects its reputation for delivering a comprehensive and enjoyable experience.
Designed for both first-time visitors and those returning to London, the Golden Pass is especially appealing for its value and ease of use. With over 60 bus stops and numerous attraction options, it suits travelers looking to maximize their sightseeing without the hassle of individual ticketing. While the pass covers many highlights, it’s important to note that public transport, taxis, and private transfers are not included unless booked separately.
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This all-in-one package is perfect for those who want flexibility and value. The $93 price covers the full day of activities and transport, making it easier to plan a packed itinerary without paying separately for each attraction or transport mode.
The Golden Tours Hop-on Hop-off Bus operates with live commentary and multilingual audio guides, helping visitors understand the significance of London’s landmarks as they pass by. The bus stops are conveniently located near landmarks like Big Ben, Buckingham Palace, Tower of London, and the London Eye, allowing easy access to major sights.

A key benefit of the Golden Pass is the ability to select 1 to 5 attractions from a curated list, tailored to personal interests. Among the options are:
For history and royal interest, the Westminster Abbey and Kensington Palace are also available, allowing visitors to explore royal residences and historic venues.

One of the standout features of the Golden Pass is the cruise along the Thames River. This unique perspective allows visitors to see London’s skyline and landmarks such as the London Eye, Tower of London, and Westminster Abbey from the water. The cruise offers a relaxing break from busy sightseeing and highlights the city’s beauty from a different angle.
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The Golden Tours Bus makes it simple to explore London at your own pace. With over 60 stops, you can hop off near attractions that interest you most and rejoin the bus when ready to move on. The live commentary and multilingual audio guides enrich the experience, making each stop more meaningful.
The bus route is designed to cover all major sights, including stops near Madame Tussauds, the London Eye, and the Tower of London. The bus meets at the London Eye, but you can hop on at any of the stops for maximum flexibility.
The entry to selected attractions is included with the Golden Pass, streamlining your day. Highlights include The London Eye—offering panoramic views—and Madame Tussauds with its celebrity wax figures. The SEA LIFE Aquarium provides an underwater adventure, while The London Dungeon offers a thrilling history lesson.
Kensington Palace is perfect for royal enthusiasts, providing insights into the lives of the Royal Family. The Tower of London, with its Crown Jewels, is steeped in history, and Westminster Abbey hosts many royal ceremonies.

The Afternoon Tea Bus combines sightseeing with a delicious afternoon tea on a double-decker bus, providing great views of London landmarks like the London Eye and Tower of London. The London by Night Bus Tour offers a 90-minute illuminated city tour, giving a different perspective on London’s skyline after sunset.

Included with the Golden Pass is a Tastecard membership, providing discounts at thousands of restaurants, pizza delivery services, and cinemas across the UK. The 2-for-1 meals and 25% off barista drinks at chains like Caffè Nero and Black Sheep Coffee are added benefits for a full day in London. This membership remains valid for a month, offering ongoing savings even after your day of sightseeing.

The main meeting point for the bus tour is the Golden Tours Bus Stop at the London Eye, Belvedere Road, SE1 7NA. You can hop on at any bus stop along the route, providing flexible start options. The tour lasts for one day, with starting times available depending on the schedule.
The tour is conducted in English, with audio guides available in multiple languages including Arabic, Chinese, French, German, Hindi, Italian, Japanese, Portuguese, Russian, and Spanish. The driver provides commentary, making it accessible for international visitors.
This all-in-one pass fits travelers eager to see multiple attractions efficiently. Its value for money and comprehensive coverage make it a great choice for first-time visitors who want an overview of London’s highlights. The flexibility of hopping on and off the bus, combined with attraction entries, offers a balanced mix of guided and independent exploration.
However, public transport, taxis, and private transfers are not included, so travelers may want to plan additional transportation if needed. The one-day duration is ideal for a full but manageable sightseeing schedule.
The Golden Pass stands out as an efficient, cost-effective way to experience London’s top sights within a single day. With unlimited bus travel, entry to key attractions, and a Thames cruise, it creates a well-rounded itinerary suitable for many interests.
While it offers great value for money, travelers should be prepared for a packed schedule if visiting multiple attractions. Its flexibility and inclusions make it particularly appealing for first-time visitors or those who wish to maximize their time in London without the hassle of separate tickets.
In summary, the Golden Pass offers a comprehensive, enjoyable way to see London’s most famous spots, with additional perks like dining discounts. It’s a practical choice for those wanting a full day of sightseeing with minimal planning.
What is included in the Golden Pass?
It includes unlimited travel on the hop-on hop-off bus, entry to selected attractions, and a Thames River cruise.
How much does the Golden Pass cost?
The price is $93 per person for one day of sightseeing.
Where does the tour start?
The main meeting point is the Golden Tours Bus Stop at London Eye, Belvedere Road, SE1 7NA, but you can hop on at any stop along the route.
Are attraction entries guaranteed?
Yes, entry to the selected attractions is included, but public transport, taxis, and private transfers are not covered.
How long does the tour last?
The sightseeing experience is designed for one full day.
Is the tour suitable for children?
Yes, especially with attractions like Shrek’s Adventure and London Zoo, making it family-friendly.
Can I customize which attractions I visit?
Yes, you can select 1 to 5 attractions from the list, tailoring your day.
What languages are available for audio guides?
Guides are available in English, with multilingual options including Arabic, Chinese, French, German, Hindi, Italian, Japanese, Portuguese, Russian, and Spanish.
Is there a cancellation policy?
You can cancel up to 7 days in advance for a full refund.