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Experience Soho’s vibrant nightlife on this 3-hour cocktail tour in London, guided by expert Susan Schwartz. Visit four iconic bars with guaranteed reservations.

The London Cocktail Tour – Soho offers an engaging way to explore London’s lively nightlife in one of its most famous districts. Priced at $178.30 per person and lasting around 3 hours, this tour invites you to visit four renowned Soho bars with a guaranteed reservation at some of the city’s top cocktail venues. Led by Susan L. Schwartz, an award-winning host and cocktail authority, the experience combines delicious drinks, local history, and insider knowledge.
This tour is perfect for those who want a focused, intimate experience—with groups limited to six people—and who appreciate well-crafted cocktails and stories behind each drink. The meeting point is at Palace Theatre on Shaftesbury Avenue, starting at 5:15 pm. Expect a balanced pace that allows sampling and conversation, making it ideal for first-timers and seasoned cocktail fans alike.

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The tour begins at the Palace Theatre located at 113 Shaftesbury Ave. This central London location makes it easy to access via public transportation, and the mobile ticket system simplifies check-in. Travelers should arrive promptly at 5:15 pm to meet the guide and start their evening of cocktail discovery. The tour ends at Kingly Court in Soho, offering a convenient spot for further exploration or an easy journey home.
Throughout this 3-hour experience, participants visit four carefully selected bars in Soho. Each venue is famous for its distinct atmosphere and signature cocktails. The reservations mean no need to worry about long waits, allowing the group to focus on tasting and enjoying the ambiance.
The guide, Susan Schwartz, ensures the stops are meaningful by sharing stories about each bar’s history and the craftsmanship behind their cocktails. This makes the tour not just a drinking session but an engaging journey through Soho’s drinking culture.

One of the highlights of this tour is the opportunity to meet the bartenders behind the bar. These professionals prepare your handcrafted cocktails, often sharing tips and tricks as they mix drinks. The personal interaction enhances the experience, giving insight into how top London bartenders create their signature drinks.
This direct connection makes the experience feel more authentic and special, especially since the tour emphasizes quality over quantity. The bartenders are skilled and passionate, ensuring each cocktail is delicious and thoughtfully made.

Susan Schwartz adds a layer of expertise and storytelling that elevates the tour. As an award-winning host of the Lush Life podcast, she is well-versed in cocktail culture and Soho’s local lore.
Guests consistently praise her for keeping the group intimate and sharing fascinating stories about Soho’s history, famous patrons, and cocktail origins. Her knowledgeable commentary makes each stop more engaging, whether discussing famous personalities like David Bowie or the evolution of cocktail trends in London.

With a maximum of six participants, the tour maintains a personal and relaxed vibe. This small-group setup allows for easier interaction with the guide and bartenders and ensures everyone can enjoy their cocktails without feeling rushed or crowded.
This intimate size also encourages conversational exchanges and makes the experience more tailored. It’s a perfect choice for travelers seeking a personalized nightlife experience in Soho.

While the main focus is on sampling a variety of cocktails, the tour also offers light snacks at some stops. The drinks are generous in size and quality, with each bar showcasing their signature creations.
Guests appreciate the diversity of drinks offered, which may include classic cocktails and innovative new mixes. The combination of drinks and snacks creates a well-rounded evening that balances flavor, history, and socializing.

The tour confirms all reservations in advance, and service animals are permitted. The meeting point is accessible via public transportation, making it convenient to join from across London. Since most travelers can participate, it suits a broad audience, though children are not allowed given the alcohol-focused nature of the experience.
Participants should be prepared for a moderate walking pace between stops and remember to arrive on time to ensure the full experience.
Guests can cancel free of charge up to 24 hours before the scheduled start, which adds a layer of flexibility for changing plans. If the minimum number of travelers isn’t met, the tour will be canceled, and a full refund or alternative arrangements will be offered.
The London Cocktail Tour in Soho offers an intimate, expertly guided exploration of some of London’s most iconic cocktail bars. Led by Susan Schwartz, the experience combines delicious drinks, local stories, and personal interaction with bartenders.
It is particularly suitable for fans of cocktails who want to discover Soho’s vibrant nightlife in a relaxed, small-group setting. The reservations included at each bar ensure a smooth experience, while the limited group size guarantees an engaging atmosphere.
For anyone eager to blend sightseeing with social drinking, this tour stands out as a well-organized, knowledgeable choice in London’s nightlife scene.
“My wife and me thoroughly enjoyed this experience. Susan did a fantastic job keeping it intimate enough and selecting hidden gems in bustling Soho….”
Is this tour suitable for non-drinkers?
No, the experience involves sampling alcoholic beverages and snacks, and children are not allowed.
What is the duration of the tour?
The tour lasts approximately 3 hours.
Where does the tour start and end?
It starts at Palace Theatre on Shaftesbury Avenue and ends at Kingly Court in Soho.
Are reservations included at the bars?
Yes, the tour guarantees reservations at select Soho bars.
Can I cancel the tour?
Yes, you can cancel free of charge up to 24 hours in advance.
Is the tour accessible by public transportation?
Yes, the meeting point is near public transit options.
How many people are in each group?
A maximum of six participants ensures an intimate experience.
Who leads the tour?
The tour is led by Susan Schwartz, a cocktail expert and seasoned guide.
Are snacks provided?
Yes, light snacks are served along with the cocktails.
What makes this tour different from other pub crawls?
The focus on quality, storytelling, and personalized service with reservations at iconic bars sets this experience apart.